The Knot Expands Partnership with Teleflora Through Advertising, Custom Content

Bridal publication The Knot renewed its bridal program with floral delivery service Teleflora after a successful campaign debut in 2011. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-02-22 00:00:00 UTC ]
News tagged with: #custom content

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Cross-industry partnerships 'the future' after Love Charing Cross Road success

Foyles and Blackwell bookshops have reported sales and footfall increases following their... Continue reading at The Bookseller

[ The Bookseller | 2012-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reported sales


Forbes Expands Contributor Approach

Two years after Forbes Media made a radical break with traditional journalism by letting outside contributors and advertisers publish content on its site, it’s taking the model a step further by having contributors publish ebooks under its name. The first, however, is by Lewis DVorkin, chief... Continue reading at AdWeek

[ AdWeek | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest initiative


The Breast of Advertising

Sales were “crazy, crazy,” at Sal Ali’s grocery and news shop in Manhattan, where issues of Time magazine featuring a controversial cover on attachment parenting were selling off the rack. It was the rack, of course, that generated so much interest for the May 21 cover story, illustrated with an... Continue reading at AdWeek

[ AdWeek | 2012-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #approximately $1 #$11 million


The State of App Advertising

In the heyday of print advertising, the rules seemed simpler. Competition from television, radio, and other forms advertising was a factor, but each medium was distinct—with its own attributes, value propositions, and measurements. The Web changed all that. Along with the suicidal dilemma of... Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print advertising


Urbanite magazine seeks investor to expand digital platform

Publisher says monthly is not for sale or going out of businessThe publisher of the Urbanite, a free monthly magazine focused on Baltimore urban affairs, said Wednesday she was seeking an investor to help the publication expand its digital media offerings. Continue reading at Baltimore Sun

[ Baltimore Sun | 2012-05-24 00:00:00 UTC ]
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4 Ways Publishers are Using TinyPass for Paid Content

When Google gave up on its One Pass paid content system last month, RR Donnelley’s Press+ strengthened its standing as the paid content platform of choice for a growing number of news publishers. However, with audience revenue models evolvi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paid content #growing number #news publishers


Daunt: Waterstones customers 'want Kindle'

Waterstones m.d. James Daunt has said the deal with Amazon to sell its e-reading devices and... Continue reading at The Bookseller

[ The Bookseller | 2012-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #waterstones customers #james daunt #e-reading devices


Original Content: The Good, the Bad and the Ugly

Digs, Meredith Video Studios  DIY-centric programs like Ready, Set, Celebrate (instructions for throwing offbeat soirees like a “We Hate the Kardashians Party”), Craft and Burn (a sort-of-scripted series about a destructive crafting habit) and Extreme Craft Challenge (ever wondered how to... Continue reading at AdWeek

[ AdWeek | 2012-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wasting time


Phoenix Yard to expand fiction

Phoenix Yard Books, which launched in 2011, is to expand its fiction publishing in 2013 with... Continue reading at The Bookseller

[ The Bookseller | 2012-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #phoenix yard #fiction publishing


Verizon Defends Customer Privacy in Publisher's Suit

The carrier refuses to comply with an order to allow a peek at the personal information of alleged ebook pirates. Continue reading at PC World

[ PC World | 2012-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #personal information


The Expanding Role of Printers

With the race on for expanding magazine brands onto a variety of platforms, particularly the kind that don’t involve paper, printers are finding new ways to serve clients and draw in new revenue. Some of these tactics include launching multiplatform services, in addition to combining digital and... Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #one-stop shop


Time Inc. Subscription, Advertising Revenues Down in Q1 2012

Time Inc. reports a loss in both advertising and subscription revenue in the first quarter of 2012. Ad revenue decreased five percent (equivalent to $19 million), with subscription revenue down two percent (valued at $6 million). Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising revenues #subscription revenue #$6 million


Microsoft And Barnes & Noble Announce Partnership For Ebooks

Microsoft and Barnes & Noble are announcing a new partnership to develop and sell educational ebooks on the Nook e-reader. Microsoft is investing $300 million in the subsidiary, while B&N will own the remaining 82 percent of it. (The new operation is being provisionally called "Newco,"... Continue reading at Fast Company

[ Fast Company | 2012-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #educational ebooks #barnes noble #nook e-reader #key focus #nook app


Microsoft and Barnes & Noble Create E-Book Partnership

Coming up first: A Metro-style Nook e-reader app for Windows 8 that will be available to U.S. and international users. Continue reading at PC World

[ PC World | 2012-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international users


Market Transformation Equals Challenges and Opportunities: Content Services in India 2012

In 2006, when PW released the first report on the content services industry in India, the topics centered on XML, PDF, and e-deliverables, and conversations revolved around print- vs. content-centric work flow. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content services


CourseSmart may expand into trade books

E-textbook rental specialist Coursesmart is considering expanding its offer to trade titles, the... Continue reading at The Bookseller

[ The Bookseller | 2012-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade books #trade titles


Issuu Integrates Peecho to Transform its Digital Content Into Printed Copies

NEW YORK CITY– April 11, 2012 - Peecho (http://www.peecho.com), a free service that allows anyone to sell their digital content as a physical product, and Issuu (http://www.issuu.com), a leading global digital publishing platform that deliv ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #printed copies #free service


Local Media Association and California Newspaper Publishers Association Form Strategic Partnership

Recognizing that collaboration in the industry has never been more important, the California Newspaper Publishers Association (CNPA) has joined forces with the Local Media Association (formerly Suburban Newspapers of America) to offer certain product ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joined forces


Yale Publishing Course Aims to Expand Publishing’s International Scope, and Enhance Digital Monetization

Yale’s summer publishing course is entering its third year. The course offers publishing professionals an opportunity to learn industry strategies for expanding a brand’s scope and monetizing digital products. Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #yale publishing


Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #digital newsstand #issue media #magazine publishers #future growth