The IAB Calls Ad Blocking 'Highway Robbery' and Ramps Up Its Call to Arms

Scott Cunningham, svp at the Interactive Advertising Bureau and general manager of the IAB Tech Lab, told Adweek after a press conference today that he's been privy to ad-blocking data from major publishers that have recently begun using software that detects ad blocking. Pressed to characterize what the data means for advertisers, he declined further comment, but it's hard to imagine such stats contain good news for people who depend on digital-media paychecks.  "We don't want to see this type of highway robbery," Cunningham said earlier, during the morning junket, which was part of an ad-blocking session at the annual IAB Mixx Conference. "We'd like [ad blockers] to play fair." The ad-blocking topic picked up steam earlier this month with the release of Apple's IOS9, the mobile operating system that lets developers for the first time create ad blockers for the uber-popular iPhone. Publishers are pushing back with software to detect ad blockers and sometimes work around them.  "There's a war between engineers," said Cunningham (pictured). The IAB has ramped up its advocacy at a time when ad blocking is growing among consumers. It's advising the publishing community to educate viewers about how ad blocking could hurt their online experience by blocking out useful content. The Washington Post and Hulu are two media companies already putting that idea into practice. As another example, the IAB has devised Web code that is designed to help small publishers detect... Continue reading at 'AdWeek'

[ AdWeek | 2015-09-30 00:00:00 UTC ]

Other news stories related to: "The IAB Calls Ad Blocking 'Highway Robbery' and Ramps Up Its Call to Arms"


Native-Ad Slayer John Oliver Visits Native-Ad Seller Hearst and Explains His Hit Piece

Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age

[ Advertising Age | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sports illustrated #iconic titles #business side #hearst tower #week tonight


When an ad is not an ad on Facebook

Publishers have been exploiting a Facebook loophole with their native ads, making them alluring ad buys in light of decreased Facebook reach for brands. The post When an ad is not an ad on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads #facebook appeared


Facebook Reveals Ad Plans For Instagram, While Twitter Says Vine Will Stay Ad-Free

Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age

[ Advertising Age | 2013-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video service #publishing platform #$736 million


Book Publicity Is a Call to Action for Bev Rivero

The senior publicist at the New Press finds working for an indie press with a social justice focus particularly rewarding professionally, politically, and personally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #indie press #senior publicist


‘Frankfurt Calling’: Authors on Storytelling as Resistance

\A Friday discussion at Frankfurter Buchmesse brought together international authors to discuss writing in a politicized era. The post ‘Frankfurt Calling’: Authors on Storytelling as Resistance appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-23 15:17:00 UTC ]
More news stories like this | News stories tagged with: #frankfurter buchmesse #international authors


R.F. Kuang Has Called Out The Publishing Industry With Satire. But The Truth Is, She’s Ready For Change.

The “Yellowface” author is using her voice to bring Asian and Asian American histories to life on the page, and advocating for others to do the same. Continue reading at HuffPost

[ HuffPost | 2024-10-22 15:00:22 UTC ]
More news stories like this | News stories tagged with: #publishing industry


It’s time Australia called in the big guns on the social media firms. Our democracy is at risk | Belinda Barnet

Meta has made it very clear to Australians that they do not value our journalism or our public interest mediaThe joint select committee on social media and Australian society tabled their interim report on Monday, recommending that the government explore alternative revenue mechanisms to... Continue reading at The Guardian

[ The Guardian | 2024-10-22 04:53:35 UTC ]
More news stories like this | News stories tagged with: #digital media #media outlets #big guns


Tanzania suspends news websites over ad referencing killings of dissidents

Regulator says advert by publisher of the Citizen newspaper ‘likely to harm national unity’ Tanzania has suspended the online operations of a top newspaper publisher after one of its publications ran an animated advert depicting the country’s president, Samia Suluhu Hassan, and referencing a... Continue reading at The Guardian

[ The Guardian | 2024-10-03 15:13:30 UTC ]
More news stories like this | News stories tagged with: #newspaper publisher #tv channels


International Publishers Call on Frankfurt to Cut Ties with Israel

Publishers for Palestine, a coalition of more than 500 publishers in 50 countries, issued an open letter demanding that organizers of the Frankfurt Book Fair, slated for October 16-20, "refuse collaboration with complicit Israel book publishers." Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #cut ties


Calling all comrades! Your favorite leftie publishing house needs a kickstart.

Attention, bookworms and fellow travelers! Verso, the beloved left wing publishing house and hub for radical thought, is in big financial trouble. The company’s UK distributor, Marston Book Publishing, filed for bankruptcy this July—and left behind some unsettled debts. Verso explained how those... Continue reading at Literrary Hub

[ Literrary Hub | 2024-09-25 18:14:54 UTC ]
More news stories like this | News stories tagged with: #publishing house #verso


HBO posts casting call for next-generation Harry Potter TV series

Studio advertises for British and Irish children aged 9-11 to play Hogwarts heroes in ‘decade-long’ TV adaptationsHBO has kicked off its search for the next Harry Potter, Ron Weasley and Hermione Granger, with the studio posting an open casting call for its forthcoming TV adaptation.The casting... Continue reading at The Guardian

[ The Guardian | 2024-09-10 22:39:27 UTC ]
More news stories like this | News stories tagged with: #harry potter #hogwarts school #boy wizard #hermione granger #ron weasley


Google’s ad tech practices have landed them in court. Here’s why

The trial over the alleged ad tech monopoly begins Monday in Virginia. One month after a judge declared Google’s search engine an illegal monopoly, the tech giant faces another antitrust lawsuit that threatens to break up the company, this time over its advertising technology.The Justice... Continue reading at Fast Company

[ Fast Company | 2024-09-09 13:38:21 UTC ]
More news stories like this | News stories tagged with: #publishers including #live updates #taking place #open web #ad exchanges


The Harlem Book Fair Returns After Nearly Calling It Quits

The renewed community event returns on September 7 under the theme, “Literary rɛvəˈluʃən (revolution).” Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book fair


After a 10-year Hiatus, Englewood Review of Books Relaunches its Book Publishing Arm

The Englewood Review of Books (ERB), the online review publication started in 2008, has announced that it will restart its book publishing program, thanks in part to a grant from the Lily Endowment. “We wanted to think differently about how we are prepared to contribute to the larger work,” said... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing #founding editor


Nine executives’ bonuses take a hit as profits plummet 31% in soft ad market

Drop in revenue in broadcasting and publishing partly offset by increase in income from Stan and DomainFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNine Entertainment has recorded a steep 31% slide in annual net profit to... Continue reading at The Guardian

[ The Guardian | 2024-08-28 06:35:43 UTC ]
More news stories like this | News stories tagged with: #publishing division #significant cuts #challenging year #free app #latest updatesget #guardian australia


Expanding Digital Reading in Brazil: Calling All Telcos

As Brazil's book market has struggled, partnerships with telecommunication companies has expanded access to ebooks and audiobooks. The post Expanding Digital Reading in Brazil: Calling All Telcos appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-08-08 22:02:27 UTC ]
More news stories like this | News stories tagged with: #book market #ebooks


Nicole Richie’s Reformed Party Princess Stars in New Estée Lauder Ad

Nicole Richie's claim to fame a few decades ago centered on her connected-at-the-hip relationship with debutante Paris Hilton, her co-starring role in their outlandish Fox reality show and her ability to crush the nightclub scene. Times have changed. The actress--who's... Continue reading at AdWeek

[ AdWeek | 2024-08-01 11:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling author #creative director


U.S. Copyright Office Releases Part One of AI Report, Calls for New Legislation

From “AI-generated musical performances to robocall impersonations of political candidates to images in pornographic videos,” the report acknowledges that “a new era of sophisticated digital replicas has arrived.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #ai report


Perplexity will put ads in its AI search engine and share revenue with publishers

When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising... Continue reading at Engadget

[ Engadget | 2024-07-30 13:00:52 UTC ]
More news stories like this | News stories tagged with: #publishers including #publishers make #great place #makes sense #run ads #ad formats #$250 million #$5 million


ALA 2024: Ali Velshi Calls for Courage

At a June 30 keynote at this year’s American Library Association's Annual Conference, MSNBC anchor Ali Velshi discussed the plight of frontline librarians in the present political climate and his memoir, 'Small Acts of Courage.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #small acts #annual conference