The End of Digital Advertising as We Know It

The display-ad business model is reaching its saturation point, spurring a need for digital publishers to come up with a new approach. Continue reading at 'Knowledge@Wharton'

[ Knowledge@Wharton | 2016-11-18 00:00:00 UTC ]
News tagged with: #digital advertising #saturation point #digital publishers

Other Publishing stories related to: 'The End of Digital Advertising as We Know It'

Publishers are adapting advertising strategies for a privacy-first world

Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday

[ Digiday | 2022-11-29 15:18:30 UTC ]
More news stories like this | News stories tagged with: #third-party cookies #complete picture #digital publishing

The Morning After: Senator calls for an end to ‘failed Big Tech self-regulation’

Senator Ed Markey of Massachusetts is calling on Congress to pass new legislation to rein in tech companies after Twitter boss Elon Musk ignored an information request. “Elon Musk could respond to my tweets but failed to respond to my letter by yesterday’s deadline and answer basic questions... Continue reading at Engadget

[ Engadget | 2022-11-28 12:15:18 UTC ]
More news stories like this | News stories tagged with: #internet archive #fuller picture #prison sentence #pushed back

Two-thirds of UK’s biggest advertisers to cut television spend

Traditional TV shunned in favour of digital media and last-minute promotional campaignsMore than two-thirds of the UK’s biggest advertisers intend to cut back spending on traditional TV next year, as the recession fuels a shift to digital media and last-minute bursts of promotion.A survey of 59... Continue reading at The Guardian

[ The Guardian | 2022-11-21 00:01:39 UTC ]
More news stories like this | News stories tagged with: #biggest advertisers #traditional tv #digital media

How brick-and-mortar retail stores are the digital media channel of the future

Brick-and-mortar stores are being transformed into an interactive digital media and merchandising experience thanks to in-store smart screens. Continue reading at Advertising Age

[ Advertising Age | 2022-11-04 13:00:00 UTC ]
More news stories like this | News stories tagged with: #brick-and-mortar stores #digital media

Amazon Changes Kindle eBook Return Policy, Ends Lending Between Kindle Users, and More

What's going on with Kindle? See what changes are coming to return policies, file formats, and ebook lending at Amazon. Continue reading at Book Riot

[ Book Riot | 2022-10-19 10:40:00 UTC ]
More news stories like this | News stories tagged with: #kindle users #file formats #ebook lending #kindle

Semafor Woos Advertisers With Promises of Depolarization

The business news publisher Semafor launched Tuesday morning after months of anticipation, debuting in the process a number of original editorial and commercial elements that the startup hopes will help differentiate it in the eyes of both readers and ad buyers. The 60-person team, founded by... Continue reading at AdWeek

[ AdWeek | 2022-10-18 10:05:00 UTC ]
More news stories like this | News stories tagged with: #ad buyers #bloomberg media #justin smith #news publisher

Bloomberg Media Is Shutting Off Its Open-Market Programmatic Advertising

The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek

[ AdWeek | 2022-10-11 09:54:39 UTC ]
More news stories like this | News stories tagged with: #bloomberg media #mobile app #news publisher

Star Trek: Picard’s latest trailer suggests the series will end with a bang

With New York Comic Con underway this weekend, Paramount shared a new trailer for the final season of Star Trek: Picard. After the previous teasers mostly played up the nostalgia of the principal cast of The Next Generation returning to the franchise, the new trailer finally offers a look at... Continue reading at Engadget

[ Engadget | 2022-10-08 22:09:19 UTC ]
More news stories like this | News stories tagged with: #unexpected ways #star trek #pulp fiction #october 27th #begin streaming #february 16th #comic con

Print Book Sales Fell 9% at End of September

Deep declines in adult nonfiction and juvenile categories and only a small gain in adult fiction resulted in a 9.6% drop in print sales last week compared to a year ago. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #adult nonfiction #juvenile categories #small gain #6% drop #week compared #print sales

Mario Vargas Llosa on Looking Back, a Novel of Never-Ending War That Resists Easy Answers

Translated by Charlotte Whittle The novel, Looking Back by Colombian author Juan Gabriel Vázquez, which has won a major literary prize in Mexico, will have many readers. It is one of the great novels to have been written in Spanish and its author tells us that the events it portrays also... Continue reading at Literrary Hub

[ Literrary Hub | 2022-09-23 08:52:19 UTC ]
More news stories like this | News stories tagged with: #charlotte whittle #great novels #author tells #real life #literary prize

Byron Allen threatens to sue more advertisers in push to increase Black media spend

As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age

[ Advertising Age | 2022-09-14 09:30:00 UTC ]
More news stories like this | News stories tagged with: #nielsen

Media Briefing: How the digital media industry spent the summer

Another summer has come and gone, but the digital media industry looks a little bit different than it did last spring. Continue reading at Digiday

[ Digiday | 2022-09-08 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media briefing #digital media

DOJ v. PRH: "Ending Where We Started"

The opposing parties in the Department of Justice’s lawsuit aiming to block Penguin Random House’s purchase of Simon & Schuster offered very different views of what a merger of the two would mean for authors and the industry in Friday’s closing arguments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-22 04:00:00 UTC ]
More news stories like this |

Carlos Ghosn always wanted more — and ended up losing everything

The story of how a respected auto executive became a criminal suspect, then a fugitive. Continue reading at The Washington Post

[ The Washington Post | 2022-08-19 10:00:57 UTC ]
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Media Briefing: What Axios’ sale says about the valuation of digital media companies

In this week’s Media Briefing, senior media reporter Sara Guaglione looks at what Axios's sale to Cox Enterprises signals about the current investment market for media companies. The post Media Briefing: What Axios’ sale says about the valuation of digital media companies appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-08-11 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media briefing #media companies #digital media

Media measurement uncertainty—tracking TV, social and digital

How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age

[ Advertising Age | 2022-08-10 12:08:43 UTC ]
More news stories like this | News stories tagged with: #media companies #nielsen

Panel Mania: All Your Racial Problems Will Soon End by Charles Johnson

Novelist, essayist, professor, and, MacArthur “Genius” Fellow Charles Johnson has worked for years as a professional cartoonist and illustrator, and his new book, 'All Your Racial Problems Will Soon End,' collects 50 years of his cartooning. An 11-page excerpt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #11-page excerpt

Media Briefing: A snapshot of the digital media economy at the start of earnings season

In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. The post Media Briefing: A snapshot of the digital media economy at the start of... Continue reading at Digiday

[ Digiday | 2022-07-28 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media briefing #digital media

Shock ending: how the Costa book awards changed reading – and pitted husband against wife

After 50 years, the prize has been scrapped. How did it change Britain’s literary landscape? And what happened at the awards when Margaret Drabble was seated next to Theresa May?Margaret Drabble was a bright young star with five novels to her name in 1971, when she was talked into joining her... Continue reading at The Guardian

[ The Guardian | 2022-06-23 05:00:38 UTC ]
More news stories like this | News stories tagged with: #literary landscape #margaret drabble #judging panel #poetry collection #costa book