The End of Digital Advertising as We Know It

The display-ad business model is reaching its saturation point, spurring a need for digital publishers to come up with a new approach. Continue reading at 'Knowledge@Wharton'

[ Knowledge@Wharton | 2016-11-18 00:00:00 UTC ]
News tagged with: #digital advertising #saturation point #digital publishers

Other Publishing stories related to: 'The End of Digital Advertising as We Know It'

Bobby Kotick's reign at Activision Blizzard ends December 29, 2023

We knew it was coming, but now we have a date: Bobby Kotick will officially step down as CEO of Activision Blizzard on December 29, 2023. Blizzard and King vice chairman Humam Sakhnini will also leave at the end of December, Activision Blizzard chief communications officer Lulu Meservey is out... Continue reading at Engadget

[ Engadget | 2023-12-20 19:42:25 UTC ]
More news stories like this | News stories tagged with: #leadership teams #white men #days ago #companies involved #lulu

How brands are combining audio and video formats to boost digital campaign success

Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday

[ Digiday | 2023-12-14 15:56:06 UTC ]
More news stories like this | News stories tagged with: #video content #associate director #digital media

The End of the Holiday Print Book Sales Streak

Sales of Liz Cheney's new book got off to a good start and three titles by Rebecca Yarros continued to be hot, but print sales dipped 1.1% last week from a year ago. The decline put an end to two weeks of higher sales over 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #higher sales #liz cheney #good start #decline put #print sales #print book

Year End: Cambridge University Press Reports Record £1 Billion in Revenue

England's merged Cambridge University Press & and Assessment reports record revenues and numbers of users in 2022-2023. The post Year End: Cambridge University Press Reports Record £1 Billion in Revenue appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-12 20:15:01 UTC ]
More news stories like this | News stories tagged with: #revenue appeared #year end #cambridge university press

Can digital watermarking protect us from generative AI?

The Biden White House recently enacted its latest executive order designed to establish a guiding framework for generative artificial intelligence development — including content authentication and using digital watermarks to indicate when digital assets made by the Federal government are... Continue reading at Engadget

[ Engadget | 2023-11-30 18:45:42 UTC ]
More news stories like this | News stories tagged with: #security researchers #generative ais #nielsen

Preserving our digital content is vital. But paying $38,000 for the privilege is not | John Naughton

Storing online data in perpetuity is not just about photos and texts but thoughts and ideas. Platforms such as WordPress are starting to act, but it must be at a realistic priceWay back in 2004 the two founders of Google, Larry Page and Sergey Brin, thought that it would be a cool idea to scan... Continue reading at The Guardian

[ The Guardian | 2023-11-25 16:00:53 UTC ]
More news stories like this | News stories tagged with: #printed books #larry page #university libraries #digital content

How advertisers can deal with generative AI’s copyright conundrum

To what extent copyright law applies to generative AI tools is a legal gray area -- and cause for concern among companies using these tools for commercial purposes. Continue reading at Digiday

[ Digiday | 2023-11-20 05:01:00 UTC ]
More news stories like this | News stories tagged with: #generative ai #commercial purposes #copyright law

Digital curator Giulia Carla Rossi: ‘There is a misconception that if something is on the internet it will last for ever’

The British Library’s head of digital publications on the urgency of preserving digital stories, from smartphone apps to interactive web narrativesGiulia Carla Rossi collects the fragile artefacts of our increasingly transient publishing world. She is a curator of digital publications at the... Continue reading at The Guardian

[ The Guardian | 2023-11-18 13:00:21 UTC ]
More news stories like this | News stories tagged with: #british library #digital publications #smartphone apps #telling stories #digital platforms #timely manner #ebooks

CEO of Hachette Book Group will step down at end of the year

The head of Hachette Book Group, Michael Pietsch, is retiring as CEO and will be succeeded by Hachette UK CEO David Shelley Continue reading at ABC News

[ ABC News | 2023-11-14 20:46:13 UTC ]
More news stories like this | News stories tagged with: #michael pietsch #hachette

The death of Jezebel is the end of an era of feminism. We’re worse off without it

Websites like Jezebel revived feminism, showing the internet might have a re-radicalizing effect. Who will carry the torch?Jezebel is dead. After 16 years, the women’s news site, launched by Gawker Media under the editor Anna Holmes in 2007, shuttered for good this past week. Its most recent... Continue reading at The Guardian

[ The Guardian | 2023-11-11 12:00:36 UTC ]
More news stories like this | News stories tagged with: #past week #slow death #gawker media #media industry #sexual abuse #bad quarter #private equity #digital media

Column: She set out to build robots. She ended up exposing big tech

Joy Buolamwini, author of "Unmasking AI: My Mission to Protect What Is Human in a World of Machines," joins the L.A. Times Book Club on Nov. 14. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-11-03 00:31:12 UTC ]
More news stories like this | News stories tagged with: #build robots #joy buolamwini #unmasking ai #times book

Ending Censorship Applies to Prison, Too: A Prison Banned Book Week News Roundup, 2023

U.S. prisons have banned tens of thousands of books and remain the largest purveyors of censorship. Continue reading at Book Riot

[ Book Riot | 2023-10-30 10:40:00 UTC ]
More news stories like this | News stories tagged with: #banned book

BuzzFeed in Advanced Talks to Sell Complex, Backtracking on Digital Media Bet

BuzzFeed is negotiating a sale of much of Complex Networks for under $140 million, less than half of what it paid to acquire it two years ago. Continue reading at The New York Times

[ The New York Times | 2023-10-27 16:26:21 UTC ]
More news stories like this | News stories tagged with: #advanced talks #complex networks #digital media

Scholastic Apologizes, Will End Controversial Book Fair Offering

After a public outcry, Scholastic this week said it will discontinue its optional diverse stories collection and pledged to "redouble" its efforts to "combat the laws restricting children’s access to books." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #public outcry #scholastic #book fair

The Past Is Messy and Repeats Itself: The Trap of Fairytale Victory Endings in Historical Fiction

This essay isn’t about World War II. But like any historical fiction writer publishing in 2023, it’s impossible to ignore the recent wave of WWII novels that fill bookstore shelves at the moment. As someone who reads and enjoys many of these books but has no desire to write one, I have a theory... Continue reading at Literrary Hub

[ Literrary Hub | 2023-10-17 08:45:05 UTC ]
More news stories like this | News stories tagged with: #recent wave #bookstore #historical fiction

The Fall: The End of the Murdoch Empire by Michael Wolff review – Succession without a sense of humour

No one emerges with much credit in Wolff’s second study of Rupert Murdoch and his family – a gossipy story of power and greed peppered with endless layers of psychological insightFifteen years ago, Michael Wolff wrote a study of Rupert Murdoch entitled The Man Who Owns the News. It benefited... Continue reading at The Guardian

[ The Guardian | 2023-10-02 06:00:06 UTC ]
More news stories like this | News stories tagged with: #fox news #murdoch empire #rupert murdoch #media mogul #large chunk #recently announced #news corp

For premium publishers, proving an advertiser’s return on investment is more important than ever

Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday

[ Digiday | 2023-09-22 04:01:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #media execs #growing importance #ad campaigns #publishing summit

Bookwire Stages ‘Shaping the Future of Digital Books’

Sponsored: On September 13, Bookwire's 'All About Multi-Format Publishing' program will look at digital publishing developments. The post Bookwire Stages ‘Shaping the Future of Digital Books’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-31 17:46:41 UTC ]
More news stories like this | News stories tagged with: #digital books #digital publishing

Media Briefing: How digital publishers spent summer 2023

It was a hot summer of activity within the digital media space as publishers experimented with new technology, rode the social media rollercoaster and looked for ways to offset the hits to ad revenue. Continue reading at Digiday

[ Digiday | 2023-08-31 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media briefing #hot summer #ad revenue #digital media #digital publishers