The Nobel laureate’s novels sit uncooperatively in a zone between allegory and parable, refuting interpretation. Continue reading at 'The Washington Post'
[ The Washington Post | 2020-05-30 13:00:00 UTC ]
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At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-19 00:00:00 UTC ]
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The BBC have optioned Peter May's Lewis Trilogy for a new drama series. According to the... Continue reading at The Bookseller
[ The Bookseller | 2014-08-27 00:00:00 UTC ]
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#drama series
Yahoo is bringing its native ads to other publishers' sites.Last year Yahoo adopted the low-hanging-fruit version of native advertising, a form of ad that aims to mirror surrounding editorial content. Unlike BuzzFeed's sponsored listicles or The New York Times' brand-penned posts, Yahoo's native... Continue reading at Advertising Age
[ Advertising Age | 2014-08-25 00:00:00 UTC ]
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#unlike buzzfeed
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Choc Lit has bought a “steamy romantic trilogy” authored by a television presenter... Continue reading at The Bookseller
[ The Bookseller | 2014-08-22 00:00:00 UTC ]
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Esther Day is celebrated on Aug. 3, the birthday of teenager Esther Earl, with whom 'The Fault in Our Stars' author Green became acquainted before she died in 2010. Earl suggested the holiday center on 'the kinds of love that are too often overlooked in our culture: love among friends and... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-05 00:00:00 UTC ]
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#john green
After the acquisition Harlequin will operate as a standalone subsidiary of HarperCollins Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-01 00:00:00 UTC ]
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Harelquin MIRA has signed a crime trilogy centred around a surgeon with Asperger's accused of... Continue reading at The Bookseller
[ The Bookseller | 2014-08-01 00:00:00 UTC ]
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Total revenue at Scholastic rose 2% in the fiscal year ended May 31, 2014, to $1.82 billion, and operating income fell 7% to $63.1 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-24 00:00:00 UTC ]
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#total revenue
SimpleReach, a company that provides publishers like The New York Times and Forbes with measurement and distribution tools for their native ad programs, has raised $9 million in its first big round of financing, the company said Tuesday. With the new series A funds, SimpleReach plans to invest... Continue reading at Advertising Age
[ Advertising Age | 2014-07-22 00:00:00 UTC ]
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#village ventures
#native advertising
#tactic embraced
SimpleReach, a company that provides publishers like The New York Times and Forbes with measurement and distribution tools for their native ad programs, has raised $9 million in its first big round of financing, the company said Tuesday. With the new series A funds, SimpleReach plans to invest... Continue reading at Advertising Age
[ Advertising Age | 2014-07-22 00:00:00 UTC ]
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#big round
#foundational player
#kirk wolfe
#general partner
#mk capital
#atlas ventures
#village ventures
#native advertising
#tactic embraced
Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.Mr.... Continue reading at Advertising Age
[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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#vp-global marketing
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#entertainment weekly
#travel leisure
The Islamic Book Exhibition serves as a forum for dialogue on some of the hottest topics affecting the Middle East and Islam, all through the medium of books. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-15 00:00:00 UTC ]
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#middle east
After a delay caused by lawsuits questioning the adequacy of the purchase price, the shareholders of Hastings Entertainment have approved the sale of the retailer to companies owned by Joel Weinshanker. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-15 00:00:00 UTC ]
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#purchase price
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If digital publishers thought they had native advertising all to themselves, they may want to think again.Some of the world's biggest ecommerce sites are getting in the native game, courtesy of a partnership between native ad-tech company TripleLift, and BazaarVoice, a technology company that... Continue reading at Advertising Age
[ Advertising Age | 2014-07-11 00:00:00 UTC ]
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#native advertising
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The book world is mourning Matt Richell, killed yesterday in a freak surfing accident in Sydney. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2014-07-03 00:00:00 UTC ]
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The book world is mourning Matt Richell, killed yesterday in a freak surfing accident in Sydney. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2014-07-03 00:00:00 UTC ]
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The acquisition, first announced in March, brings the major Spanish-language publisher into PRH Grupo Editorial. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-01 00:00:00 UTC ]
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Almost since the death of Perseus Books Group founder Frank Pearl in May 2012, speculation has swirled that the company would be sold. Now, it seems, the rumors have come to fruition, with word leaking that Hachette Book Group has acquired the publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
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#perseus sale
CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising. If Yahoo can leave its past behind, then surely advertisers can too. That was, more or less, Yahoo CEO Marissa Mayer's advice to brands and advertisers attending the Cannes Lions... Continue reading at AdWeek
[ AdWeek | 2014-06-17 00:00:00 UTC ]
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#wide range
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Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black. While this is one of the first pieces created out of the Grey Lady's T Brand Studio, Netflix isn't new to the native advertising. And a source... Continue reading at AdWeek
[ AdWeek | 2014-06-17 00:00:00 UTC ]
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#online brand
#vice president
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