The Changing World of Licensed Publishing

Film and television properties continue to generate buzz on the show floor at Licensing Expo, held last month in Las Vegas. But a popular entertainment property, on its own, is often no longer enough to drive licensed publishing success. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2015-07-07 00:00:00 UTC ]
News tagged with: #changing world #licensed publishing #generate buzz #show floor #licensing expo #las vegas

Other Publishing stories related to: 'The Changing World of Licensed Publishing'

Multimedia Giant China South Publishing Invests in IPR License

To 'explore new uncharted waters,' China South Publishing takes a stake in Frankfurt Book Fair's global rights and license trading platform, IPR License. The post Multimedia Giant China South Publishing Invests in IPR License appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipr license #uncharted waters #global rights

Stripes Publishing on championing change in YA

Stripes Publishing's Ruth Bennett and Aa’Ishah Z Hawton share their experiences of publishing A Change is Gonna Come, an anthology of YA short stories about change by authors from BAME backgrounds. Continue reading at The Bookseller

[ The Bookseller | 2017-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stripes publishing

After 37 Years of Adweek’s Hot List, We’re Changing Up the Way We Honor Publishers

In the 37 years since Adweek first honored standout magazines in its annual Hot List, the publishing industry has undergone a massive transformation (to put it mildly), which we've been helping our readers navigate in our pages and online. As such, we felt that the Hot List itself was due for a... Continue reading at AdWeek

[ AdWeek | 2017-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hot list #publishing industry

Limited in their ability to monetize video on Facebook, publishers eye video-licensing opportunities

With platforms and subscription services clamoring for high-quality video content, publishers are poised to reap profits from licensing video content. The post Limited in their ability to monetize video on Facebook, publishers eye video-licensing opportunities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-22 00:00:00 UTC ]
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Digital Publishers Have Been Slow to Adopt Vertical Video Ads. Is That About to Change?

MediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1 2017, which analyzed the use of vertical video advertising by media properties in the first... Continue reading at AdWeek

[ AdWeek | 2017-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #data science #company published #trend report #media properties

Marketing must be 'human' in world of 'unprecendented change', conference hears

Consumers are looking to brands to tell stories in ways that feel "modern, connected and personal" in a world that is going through an "unprecedented state of change", Julia Kenyon, director of brand and content marketing of BBC Worldwide has said. Continue reading at The Bookseller

[ The Bookseller | 2017-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing #conference hears #bbc worldwide

Why Time, Conde Nast and other magazine publishers are charging into brand licensing

With ad revenue challenging, magazine publishers including Time Inc. and Conde Nast are doubling down on brand licensing. The post Why Time, Conde Nast and other magazine publishers are charging into brand licensing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #magazine publishers #brand licensing

Publishers call for rethink of proposed changes to online privacy laws

Warning that new regulations will give Google, Apple and Facebook too much control of advertising and personal dataAn alliance of news publishers has called on European regulators to rethink proposed changes to online privacy laws, arguing that they will potentially kill their digital businesses... Continue reading at The Guardian

[ The Guardian | 2017-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital businesses #le monde #daily mail #european parliament

Facebook Is Guiding Publishers Through the Rough Waters of Recent News Feed Changes

In the wake of a flood of recent changes to Facebook's News Feed algorithm aimed at drowning out fake news and clickbait, the social network threw a lifeline to potentially overwhelmed publishers. Vice president of News Feed Adam Mosseri shared some "basic guideposts" for publishers looking to... Continue reading at AdWeek

[ AdWeek | 2017-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fake news #vice president

IPA and WIPO join forces on annual world publishing statistics

The International Publishers Association (IPA) and World Intellectual Property Organization (WIPO) are launching a new annual report of world publishing statistics. Continue reading at The Bookseller

[ The Bookseller | 2017-04-13 00:00:00 UTC ]
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British Comics Publishers in a Changing Marketplace: ‘We Want To Do More Comics’

'Comics are one of the few things that kids get to choose themselves,' says one panelist at London Book Fair, as British comics publishers talk transition. The post British Comics Publishers in a Changing Marketplace: ‘We Want To Do More Comics’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #changing marketplace

IPA’s Kolman: role for publishers in ‘post-truth’ world

Publishers should stand as “beacons of trustworthiness” in an age of fake news and alternative facts, International Publishers Association president Michiel Kolman has said. Continue reading at The Bookseller

[ The Bookseller | 2017-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fake news #alternative facts

‘Real change needs to happen:’ Publishers shrug at platform overtures

Facebook and Google have stepped up their efforts to make nice with media companies, with new hires, journalism initiatives and expanded ways to monetize content. But publishers remain skeptical, saying they need to see a substantial change in their ability to make money from all the content... Continue reading at Digiday

[ Digiday | 2017-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers shrug #make nice #media companies #journalism initiatives #make money

Alt-writing: how the far right is changing US publishing

Rightwing writers, ranging from conservative to lunatic fringe across all genres, have long been a lucrative books market. Will the new era see it grow?He compares feminism to cancer, called transgender people “retarded” and once labelled a BuzzFeed reporter a “thick-as-pig-shit media Jew”. So... Continue reading at The Guardian

[ The Guardian | 2017-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster

Publishers Betting on Strong Holiday Sales for Licensed Products

Books featuring licensed characters have seen a boom in recent years, and this holiday season looks to be a lucrative one. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #licensed products #holiday season

Magazine Publishers Are Changing The Way They Work. But Will It Be Enough?

One truism of the media industry in 2016 is that there's seemingly no end to the restructurings and reorganizations that are swiftly remaking companies across the publishing landscape. That's particularly true for magazine companies, which are starting to acknowledge the reality that their... Continue reading at Advertising Age

[ Advertising Age | 2016-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine companies #rolling stone #individual brands

Brave New World for B2B Publishers

[Sponsored] Between the sheer volume of digital advertisers in 2016, renewal rates, and cross-platform trends — digital isn’t going away. The post Brave New World for B2B Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sheer volume

How Snapchat's Big Changes Impact Advertisers and Publishers

Snapchat is a little different today, going back to its roots with a retooling that boosts personal messages and lowers visibility for its publishing partners in Discover.The reconfiguration is seen as a sign that Snapchat doesn't see the need to keep putting Discover in users' faces. A few... Continue reading at Advertising Age

[ Advertising Age | 2016-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #months ago #unique views

Changes Coming This Fall for Spanish-Language Publishers

The change of seasons has brought changes in the landscape of Spanish-language book publishing. In September, the Celebra imprint announced that it will stop acquiring new titles, and the Sélector USA imprint launched. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spanish-language publishers #stop acquiring