Two months into life behind a digital paywall, The Atlantic says it sold "record numbers" of subscriptions in both September and October, doubling the amount of sales originally forecast (though it declined to share specific figures). Today, the magazine unveiled what it hopes will be an additional draw to consumers: a single-themed December issue, "How to Stop a Civil War," which debuts a front-to-back redesign in the works since Peter Mendelsund and Oliver Munday were brought in as creative director and senior art director, respectively, at the start of the year. Most immediately noticeable about the new look is the fact that the formerly prominent wordmark on the magazine's cover has been replaced by a simple "A," which is simultaneously a departure but also a nod to the magazine's past; it contains a reference to 1857, the year of The Atlantic's debut issue, and the magazine says it commissioned a new typeface, "Atlantic Condensed" based on the original type used by its founders. "I wanted the design to be readerly. And I wanted it to feel confident. And, again, I wanted to make pages that weren’t clamoring for your attention in too many ways—that allowed you to enjoy that one-to-one experience, reader-to-writer," said Mendelsund, describing the approach he took to the book's interior. "The idea of imagery in magazines for decades now has been that bigger is bolder. But I find that when a picture has a frame around it, it allows you to focus more on the thing itself.... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-12 19:44:42 UTC ]
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Speed and transparency are two of the key benefits publishers are gaining by incorporating digital into their editorial processes, the FutureBook Conference heard today (14th November). Continue reading at The Bookseller
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
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Moritz Loew, VP-sales and marketing at Time Inc. and a key architect of Time.com's ambitious redesign this year, is leaving the company, Ad Age has learned. His last day is Friday.A veteran of the digital media world, Mr. Loew led U.S. ad sales for Time magazine in both print and digital. Jed... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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TIME launched its digital archive, "The Vault," on Wednesday, but it's not the only magazine to look to its past for new content, more inventory and increased value for subscribers. Through bundles, tiered subscription models or one-off purchases, titles are able t Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-14 00:00:00 UTC ]
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Get Ready for Nerf vs. Jenga: The MovieAccording to a report from Deadline.com, DreamWorks Animation, the studio behind such franchises as Shrek and Madagascar, is in talks to shake things up with a pair of moves: a merger with Hasbro and bringing Hearst Publishing into the fold on an online... Continue reading at Fast Company
[ Fast Company | 2014-11-14 00:00:00 UTC ]
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Random House Children's Books has acquired Now I’m Reading! a step-by-step series that guides beginning readers through to independent reading. The post Random House Kids Acquires Now I’m Reading! Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-12 00:00:00 UTC ]
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New York Magazine has just come out with an in-depth profile of the intensely private Honolulu resident Pierre Omidyar. It quickly gets beyond the basics—"the programmer who created eBay, is one of America's richest men, a 47-year-old philanthropist intent on giving away the fortune he made when... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-11-07 00:00:00 UTC ]
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Granta Finland launched a new issue at the 2014 Frankfurt Book Fair: Best of Young Finnish Novelists, published by Otava. We talk with editor Aleksi Pöyry about it. The post Meet The Editor: Aleksi Pöyry of Granta Finland appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-05 00:00:00 UTC ]
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Publishers Association chief executive Richard Mollet has warned that the new European Commission's drive to impose a digital single market risks undermining Europe's cultural diversity and will play into the hands of US-based platform companies. Jean-Claude Juncker's new commission, which... Continue reading at The Bookseller
[ The Bookseller | 2014-11-05 00:00:00 UTC ]
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As homepage traffic dwindles, some publishers are now creating content that’s designed specifically to live and be read or viewed on social platforms like Facebook and Twitter. But there are risks. The post The publishers that put their content directly on social platforms appeared first on... Continue reading at Digiday
[ Digiday | 2014-10-30 00:00:00 UTC ]
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In June, Bon Appetit magazine and IBM created an unlikely alliance: The Conde Nast publication tapped the IBM supercomputer Watson to inform a web-based cooking app called Chef Watson. The app combines the computer's information on food with Bon Appetit's more than 9,000 recipes to kick out a... Continue reading at Advertising Age
[ Advertising Age | 2014-10-29 00:00:00 UTC ]
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Socail engagements were healthy for magazine brands in September across Facebook, Twitter, Google+ and Instagram, especially when it came to epicurean, shelter/home and pop culture & celebrity interests. This, according to data compiled in sister publication min, using True Social Metrics,... Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-27 00:00:00 UTC ]
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Media companies have been streamlining their businesses by cleaving off underperforming print units from more lucrative TV, film and digital businesses. Just this year, Time Warner spun off magazine division Time Inc., Tribune Company split apart its TV and newspaper businesses and Gannett... Continue reading at Advertising Age
[ Advertising Age | 2014-10-24 00:00:00 UTC ]
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Atlantic publishing director Margaret Stead has signed a debut novel chronicling the life of the painter Rembrandt. Rembrandt's Mirror, by Kim Devereux, charts the later years of the artist, who suffered the deaths of his wife and three children, while producing some of his most famous works. Continue reading at The Bookseller
[ The Bookseller | 2014-10-18 00:00:00 UTC ]
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Martha Stewart is getting out of the business of magazines -- mostly.Her company, Martha Stewart Living Omnimedia, has struck a 10-year licensing agreement with Meredith Corp., owner of Better Homes and Gardens and Every Day With Rachael Ray, to handle the advertising sales, marketing,... Continue reading at Advertising Age
[ Advertising Age | 2014-10-16 00:00:00 UTC ]
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Martha Stewart Living Omnimedia Inc. will farm out most of its magazine operations to Better Homes and Gardens publisher Meredith Corp., cutting costs as it focuses on brand-licensing deals. Meredith... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-10-16 00:00:00 UTC ]
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It's not a shocker that print ad revenue has fallen while the pile of dimes from digital advertising has been growing. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-15 00:00:00 UTC ]
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Jill Schoolman founded Archipelago Books in 2003 as a nonprofit focused on publishing foreign-language works in English translation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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The 13 winners of the 2014 European Union Prize for Literature took the stage at the Frankfurt Book Fair on Wednesday. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-09 00:00:00 UTC ]
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Average print and digital circulation of magazine publisher behind Cosmopolitan, Mens Health and Esquire down by 8.4% Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-10-09 00:00:00 UTC ]
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Moving quickly on its promise to use the Harlequin acquisition to expand its international footprint, HarperCollins has announced the creation of HarperCollins Germany. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
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