Two months into life behind a digital paywall, The Atlantic says it sold "record numbers" of subscriptions in both September and October, doubling the amount of sales originally forecast (though it declined to share specific figures). Today, the magazine unveiled what it hopes will be an additional draw to consumers: a single-themed December issue, "How to Stop a Civil War," which debuts a front-to-back redesign in the works since Peter Mendelsund and Oliver Munday were brought in as creative director and senior art director, respectively, at the start of the year. Most immediately noticeable about the new look is the fact that the formerly prominent wordmark on the magazine's cover has been replaced by a simple "A," which is simultaneously a departure but also a nod to the magazine's past; it contains a reference to 1857, the year of The Atlantic's debut issue, and the magazine says it commissioned a new typeface, "Atlantic Condensed" based on the original type used by its founders. "I wanted the design to be readerly. And I wanted it to feel confident. And, again, I wanted to make pages that weren’t clamoring for your attention in too many ways—that allowed you to enjoy that one-to-one experience, reader-to-writer," said Mendelsund, describing the approach he took to the book's interior. "The idea of imagery in magazines for decades now has been that bigger is bolder. But I find that when a picture has a frame around it, it allows you to focus more on the thing itself.... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-12 19:44:42 UTC ]
News tagged with:
#equal pay
#immediately respond
#ars technica
#digital brands
#abc news
#cbs news
#daily beast
#hearst
Editors are predicting a continuing surge of debut fiction in 2015, following the success of authors like Jessie Burton and Elizabeth Healey, saying they are on the lookout for original voices and novels in translation, as well as strong homegrown talent. The trend for unreliable female... Continue reading at The Bookseller
[ The Bookseller | 2015-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jessie burton
#psychological thriller
#senior editor
#harvill secker
Digital-to-print launches like Allrecipes, POLITICO Magazine and The Pitchfork Review are becoming increasingly common, but it's rare when a brand that decided to abandon ink and paper returns to it. T.H.E. Journal, 1105 Media's magazine about K-12 education technology, is doing just that though. Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#politico magazine
#pitchfork review
#increasingly common
It's clear that the business of magazines is under pressure, but they continue to exert an outsized influence on culture, food, politics and more. Despite the business challenges, they're still sexy. Articles become movies and editors become celebrities. A short blurb turns a product into a... Continue reading at Advertising Age
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#outsized influence
#tidal wave
#changed dramatically
#primary source
Simon & Schuster has launched a new series of online courses starring S&S authors, who will "expand on and complement" their published work in video tutorials. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#simon schuster
#published work
#video tutorials
July's upcoming book has received many positive reviews, with critics calling it 'compelling' and 'visionary,' though some felt that parts of the story were contrived and that some sections tried too hard to shock the reader. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bad man
#upcoming book
#positive reviews
Ad featuring photograph of young woman in lingerie posed on a bed, headlined ‘Interns wanted’, since removed News Corp Australia’s most popular magazine insert has advertised for fashion interns by using a photo of a young woman dressed in underwear on all fours on a bed.Murdoch's Sunday Style... Continue reading at The Guardian
[ The Guardian | 2015-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#young woman
In a cost-cutting move, Randall-Reilly, a B2B publisher with footholds in several markets, is merging two of its brands and going digital-only with another. Road building magazine, Better Roads, will fold as a standalone title and become part of Equip Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cost-cutting move
#b2b publisher
#standalone title
Ruth Bridget Coughlin, former book editor at the 'Detroit News,' passed away on December 25 in Dover, N.J. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book editor
#detroit news
Martin Clarke is a busy man. He serves as both editor-in-chief and publisher of DailyMail.com, while splitting his time between London and New York, with regular trips to Sydney thrown in. Last week marked a significant milestone in the celebr ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#week marked
Though the number of magazine launches held steady in 2014, the outlook for print media still took a turn for the worse as closures nearly doubled. Among the shuttered publications are... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine closures
#print media
#shuttered publications
Though the number of magazine launches held steady in 2014, the outlook for print media still took a turn for the worse as closures nearly doubled. Among the shuttered publications are... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine closures
#print media
#shuttered publications
Growing up in a small factory town in upstate New York, Kathy Belden had little interest in books until she moved to a new high school during her senior year and found herself in Mrs. Jerry’s English class. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kathy belden
#high school
#senior year
The Pulitzer Prizes have recognized the country's top journalism for almost a century, and for most of that time, there was just one major requirement for entry: the story had to appear in a printed newspaper. Continue reading at Folio Magazine
[ Folio Magazine | 2014-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pulitzer prizes
Six ways Hearst is tackling the gritty work of becoming a modern publisher. The post How fusty old Hearst is becoming a modern publisher appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#modern publisher
We spoke with Diana Gvozden, acquiring editor for the new publishing venture Hollands Diep, about building a new imprint, and her acquisitions strategy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#acquiring editor
At least 28 editors at the New Republic resigned today following a management shake-up at the century-old political magazine.The departures by staff editors and contributing editors were reported in a tweet by Ryan Lizza, a contributing editor, who also stepped down.The editors stepped down en... Continue reading at Advertising Age
[ Advertising Age | 2014-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#political magazine
#top editors
#contributing editor
#bloomberg news
While the MPA's new Magazine Media 360 report aims to capture the raw reach of some of the industry's top brands, media research firm GfK MRI delves deeper into exactly who makes up those audiences. The company—which actually provides the MPA with its print and digital edition readership... Continue reading at Folio Magazine
[ Folio Magazine | 2014-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#biggest audiences
#magazine world
#top brands
Gannett announced that it's shutting down its weekend magazine, USA Weekend, effective Dec. Continue reading at Folio Magazine
[ Folio Magazine | 2014-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#weekend magazine
The two top editors at Bloomberg Pursuits, the luxury personal finance magazine from Bloomberg LP, left the company on Wednesday. Ted Moncrieff, the editor of Bloomberg Pursuits, had joined the magazine in December 2012. He worked for Co ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top editors
#bloomberg pursuits
#bloomberg lp
Martha Stewart is expanding her home-goods empire, this time by offering food and drink directly to her legions of devotees with her first cafe.Martha Stewart Cafe will open in the Starrett-Lehigh Building in Manhattan's Chelsea neighborhood, where the domestic maven's company headquarters are... Continue reading at Advertising Age
[ Advertising Age | 2014-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine operations
#reduce costs