Two months into life behind a digital paywall, The Atlantic says it sold "record numbers" of subscriptions in both September and October, doubling the amount of sales originally forecast (though it declined to share specific figures). Today, the magazine unveiled what it hopes will be an additional draw to consumers: a single-themed December issue, "How to Stop a Civil War," which debuts a front-to-back redesign in the works since Peter Mendelsund and Oliver Munday were brought in as creative director and senior art director, respectively, at the start of the year. Most immediately noticeable about the new look is the fact that the formerly prominent wordmark on the magazine's cover has been replaced by a simple "A," which is simultaneously a departure but also a nod to the magazine's past; it contains a reference to 1857, the year of The Atlantic's debut issue, and the magazine says it commissioned a new typeface, "Atlantic Condensed" based on the original type used by its founders. "I wanted the design to be readerly. And I wanted it to feel confident. And, again, I wanted to make pages that weren’t clamoring for your attention in too many ways—that allowed you to enjoy that one-to-one experience, reader-to-writer," said Mendelsund, describing the approach he took to the book's interior. "The idea of imagery in magazines for decades now has been that bigger is bolder. But I find that when a picture has a frame around it, it allows you to focus more on the thing itself.... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-12 19:44:42 UTC ]
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Time Inc., the nation's largest magazine publisher, is close to naming former TV executive Rich Battista to lead the company's largest brand, People magazine, as well as its sibling publication Entertainment Weekly, according to two people familiar with the matter.The position -- president of... Continue reading at Advertising Age
[ Advertising Age | 2015-03-06 00:00:00 UTC ]
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RMS Media Group adds 62,000-circ. brand to its luxe portfolio. The post Ocean Home Publisher Buys Luxury Pools Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-05 00:00:00 UTC ]
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Atlantic has signed a book by former Chess world champion and Russian pr-democracy leader Garry Kasparov. Senior editor James Nightingale acquired UK and Commonwealth rights, excluding Canada, to Winter is Coming: Why Vladimir Putin and the Enemies of the Free World Must be Stopped in a deal... Continue reading at The Bookseller
[ The Bookseller | 2015-03-04 00:00:00 UTC ]
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If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format.Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link... Continue reading at Advertising Age
[ Advertising Age | 2015-03-04 00:00:00 UTC ]
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For the 30th Jerusalem Book Fair Fellowship Program, 35 alumni — editors, agents and scouts — joined 39 new fellows for a week of professional networking. The post In Jerusalem, A “Retreat” for Editors, Agents and Scouts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-02 00:00:00 UTC ]
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Nick Brien, the advertising executive who formerly led McCann Worldgroup, is joining digital-marketing agency iCrossing as its CEO.Hearst Corporation, parent company of iCrossing, told staff of Mr. Brien's hiring this morning. His appointment, effective immediately, includes a new role at the... Continue reading at Advertising Age
[ Advertising Age | 2015-03-02 00:00:00 UTC ]
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Is a pan-European ebook platform still a viable option? Or has ebook platform development progressed so far that it has rendered the point moot? The post Should Europe Develop a Pan-European Ebook Platform? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-27 00:00:00 UTC ]
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Atlantic has signed a multi-year project from cartoonist Martin Rowson, retelling classic Christmas carols. Each year will see the artist release a pun-laden carol, converted line-by-line into "silliness, filth and fun". The first carol to be released will be God Rest Ye Merry Gentlemen, which... Continue reading at The Bookseller
[ The Bookseller | 2015-02-27 00:00:00 UTC ]
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Acquisitions are getting done for very different reasons now than during the M&A heyday. The post Guess What? Magazine M&A Is Back. Here’s Why. appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-26 00:00:00 UTC ]
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Physicians' Life—an upscale lifestyle title for doctors—will be launching in May. The magazine is backed by Slack Inc., a publisher that's noted for its professional medical media, not consumer titles. The post Medical Publisher Launches Lifestyle Magazine for Docs appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-26 00:00:00 UTC ]
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Using a cover for commentary on a community issue. The post FaceUp: Louisville Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-26 00:00:00 UTC ]
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It's been a year since Justin Smith became Bloomberg Media's global CEO with the mandate of raising the financial news and information brand's awareness with business executives. We chatted with him about how publishers can Facebook-proof their business, why print still has a future, and working... Continue reading at Digiday
[ Digiday | 2015-02-25 00:00:00 UTC ]
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We spoke with the editorial director of Longanesi Publishing about the problems with local price-cutting measures on books, and the debut by the "energetic and young" writer from Naples he's excited about publishing in May. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-24 00:00:00 UTC ]
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Brands will still operate as two distinct entities. The post People Magazine and Entertainment Weekly Begin Merging Staffs appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-23 00:00:00 UTC ]
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Atlantic's new m.d. Will Atkinson has said the publisher needs to "return to its heartland" as it looks to turn performance around after three consecutive years of losses. Atkinson moved from Faber to take on the leadership role in October, following a turbulent period for Atlantic which saw it... Continue reading at The Bookseller
[ The Bookseller | 2015-02-21 00:00:00 UTC ]
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[Sponsored Content] Flipboard calls itself a personalized social magazine, but some might pause at the term. After all, Flipboard doesn’t offer a cover to cover reading experience. The post Flipboard Is Your Personal Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-20 00:00:00 UTC ]
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One of Peru's fledgling publishers, Colmena Editores, is making room for edgy new generation of authors, while also offering classics and criticism. The post Peru’s Colmena Editores Gives Edgy Debut Authors a Voice appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-13 00:00:00 UTC ]
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Publishers are making up for paid circ losses with verified subs though. The post Magazine Circ Continues Downward Spiral appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-13 00:00:00 UTC ]
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Tablet says charge of $2 a day is not aimed at making money, but at creating ‘a more pleasant and cultivated environment’ for its readersDealing with “toxic” commenters is a problem faced by many websites – and must be a particular problem for faith-based publishers. US-based Tablet, which... Continue reading at The Guardian
[ The Guardian | 2015-02-10 00:00:00 UTC ]
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Books-A-Million has created a special committee consisting of two independent directors to review the bid from the Anderson family to acquire all the outstanding shares in the retailer that it does not already own. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-09 00:00:00 UTC ]
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