Tasting Table is looking beyond Facebook to make money off video

Like other publishers, Tasting Table is growing on Facebook, where it did 13.6 million views in January. But while Facebook might offer reach, it doesn’t yet present a revenue opportunity, which is why the company is also focusing on distributing content on its own website and new Apple TV app. It’s part of a broader strategy shift toward video, which has already helped the publisher quadruple ad-related revenue year over year. The post Tasting Table is looking beyond Facebook to make money off video appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-02-18 00:00:00 UTC ]
News tagged with: #video appeared #make money #distributing content

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Facebook always wins: Data shows publishers are buying far more Facebook traffic

Even with publishers grousing about Facebook's shortcomings as a source of revenue and organic traffic, publishers are putting a lot more resources into dark posts, according to Keywee data. The post Facebook always wins: Data shows publishers are buying far more Facebook traffic appeared first... Continue reading at Digiday

[ Digiday | 2017-07-19 00:00:00 UTC ]
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‘Facebook is only half in’: Creators doubt Facebook’s commitment to original programming

Facebook wants shows, and publishers are happy to comply -- but question whether this is just another short-term "product test" for the company. The post ‘Facebook is only half in’: Creators doubt Facebook’s commitment to original programming appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-12 00:00:00 UTC ]
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The Making of 'The Making of Donald Trump'

Over a frenzied 27 days, investigative reporter David Cay Johnston put together what would become 'The Making of Donald Trump,' which Melville House published in August. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-02 00:00:00 UTC ]
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‘Sticky Videos’ Help Online Publishers Boost Video Ad Viewability

Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences.   One recent tactic: using “sticky&rdq ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
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How Facebook M Will Hook Us On Shopping At Facebook

A new personal assistant called Facebook M allows you to buy things by chatting with a Faceless assistant in Messenger.In March, Facebook quietly revealed a major play. Their Messenger platform, with 700 million users, would be updated to allow you to buy things right in the chat window. Looking... Continue reading at Fast Company

[ Fast Company | 2015-08-27 00:00:00 UTC ]
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WSJ now has a 40-person video team cranking out 40 videos a day

Like other traditional publishers, The Wall Street Journal is trying to promote digital video viewing on its own site rather than distribute video widely to other platforms that it can't monetize. On the eve of its third NewFronts presentation, the Journal described how it uses interactive... Continue reading at Digiday

[ Digiday | 2015-04-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #boost engagement #interactive video #newfronts presentation #traditional publishers #day appeared #post wsj


Facebook to Help Mobile Apps Auction Off Their Ads Using Facebook Data

For years Facebook has considered itself a mobile-first company, so it's perhaps not surprising that the company's first attempt to automate the sale of ads running outside of Facebook will be limited to mobile.Mobile app publishers can now sell their in-app display and video ad inventory... Continue reading at Advertising Age

[ Advertising Age | 2015-03-25 00:00:00 UTC ]
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Vox Opens Video Studio in L.A., Prompting the Question: Are We Nearing Peak Video?

Vox Media -- the digital publisher behind sites like The Verge, SB Nation and Vox.com -- has opened a department in Los Angeles aimed at making more digital video and, possibly, traditional TV.As Vox Creative Director Chad Mumm told The Hollywood Reporter about the new Vox... Continue reading at Advertising Age

[ Advertising Age | 2015-03-12 00:00:00 UTC ]
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Facebook Gives Publishers New Tools, Hopes They’ll Use Them to Give Facebook More Stuff

Facebook has been courting content companies for years because it wants content companies to bring more of their content to Facebook. Here’s a new example: A set of tools that will make it easier for publishers to share their stuff ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-12-11 00:00:00 UTC ]
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Top 10 Web Series Videos: Halloween Scares Up Prank Video

Prank scares got an extra boost this past Halloween week as online audiences sought out viral videos that would provide thrills and frights. YouTuber SA Wardega, who has had video success in the past with his scare tactics, led the prank wars with his Zombie Apocalypse Halloween Prank. Undead... Continue reading at AdWeek

[ AdWeek | 2014-11-05 00:00:00 UTC ]
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Facebook Wants to Be a Newspaper. Facebook Users Have Their Own Ideas.

It's tough to make everyone happy. Can Facebook reconcile its high-minded design ideals with the interests of users and publishers? Continue reading at AllThingsD

[ AllThingsD | 2013-12-10 00:00:00 UTC ]
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Making Love to an Ancient Poem: In Conversation with Arundhathi Subramaniam, by Graziano Krätli

Making Love to an Ancient Poem: In Conversation with Arundhathi Subramaniam, by Graziano Krätli Interviews [email protected] Mon, 11/18/2024 - 07:26 In this interview focused on devotional Indian poetry (bhakti), Arundhathi Subramaniam (b. 1973)... Continue reading at World Literature Today

[ World Literature Today | 2024-11-18 13:26:54 UTC ]
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Animated video game anthology show Secret Level sure looks pretty

Amazon has released a new trailer for Secret Level, the upcoming Prime Video show that tells stories set in the worlds of beloved, popular or even upcoming games (and also Concord). Given that it’s an anthology series, there’s unlikely to be an overarching plot, so there’s not much to grok here... Continue reading at Engadget

[ Engadget | 2024-11-13 16:30:09 UTC ]
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The coffee table book of Apple Music's Best 100 Albums will set you back $450

Apple has a history of eye-popping price tags, but the company is reaching new heights with a product that isn't even a gadget. After Apple Music unveiled a list of the 100 best albums of all time earlier this year, the streaming service is releasing a companion coffee table book. You can grab... Continue reading at Engadget

[ Engadget | 2024-11-12 19:30:18 UTC ]
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Germany’s E-Lending Round Table: ‘A Constructive Process’

Long a 'deadlocked debate,' the question of ebook lending through libraries has reached new 'willingness to engage' in Germany. The post Germany’s E-Lending Round Table: ‘A Constructive Process’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-31 20:29:41 UTC ]
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City backtracks on big Bronx industrial deal after ‘unauthorized’ video by Adams ally

Mayor Eric Adams’ administration is distancing itself from a planned acquisition of a large Bronx industrial center after it emerged that a city real estate official — who is close friends with Adams — had gone to unusual lengths to promote the deal.The administration had been in talks to... Continue reading at Crains New York

[ Crains New York | 2024-10-30 17:40:25 UTC ]
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This Middle Grade Queer Graphic Novel Will Make Its Way All The Way Into Your Heart

"This book deserves to be seen by your eyes, stand tall on your bookshelf, be revisited often, and become a warm companion through hopeful and hopeless days." Continue reading at Book Riot

[ Book Riot | 2024-10-30 12:00:00 UTC ]
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Can John Green Make You Care About Tuberculosis?

With a forthcoming nonfiction book and an online army of Nerdfighters, the young-adult author aims to eliminate an entirely curable global scourge. Continue reading at The New York Times

[ The New York Times | 2024-10-30 05:00:09 UTC ]
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The Video Game History Foundation’s fight for game preservation isn’t over

Last week, the Video Game History Foundation (VGHF) released a statement expressing its regret that the US Copyright Office’s refused to grant an exemption to the Digital Millennium Copyright Act (DMCA) to help preserve rare video games. However, the VGHF continued by saying it won’t back down... Continue reading at Engadget

[ Engadget | 2024-10-28 13:58:18 UTC ]
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How Fear the Spotlight became Blumhouse's first video game

Blumhouse wasn’t going to publish a game in 2024. The studio, one of the leading names in horror films, announced in February 2023 that it was launching a video game publishing business and executives were scouting projects from independent teams with budgets under $10 million. The goal of... Continue reading at Engadget

[ Engadget | 2024-10-25 14:00:44 UTC ]
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