Tasting Table is looking beyond Facebook to make money off video

Like other publishers, Tasting Table is growing on Facebook, where it did 13.6 million views in January. But while Facebook might offer reach, it doesn’t yet present a revenue opportunity, which is why the company is also focusing on distributing content on its own website and new Apple TV app. It’s part of a broader strategy shift toward video, which has already helped the publisher quadruple ad-related revenue year over year. The post Tasting Table is looking beyond Facebook to make money off video appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-02-18 00:00:00 UTC ]
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