Tastemade Raises Another $40 Million for Its Booming Food-Video Business

Tastemade has had quite a year. The company, known for its quirky short-form videos about food, travel and lifestyle topics, hit the 100 million monthly active users mark, with more than 1 billion monthly views. On Facebook alone, Tastemade grew its audience from around 100,000 fans to more than 5.7 million. This year, the company joined Apple TV—the only food and travel channel on the platform—linked up with Facebook's Anthology and Suggested Videos, partnered with Spotify on the streaming music company's video service, and landed one of the 15 prized spots on Snapchat's Discover platform. As Tastemade, which was founded in 2012, heads into its fourth year, it will do so with deeper pockets. The video publisher announced this morning it has closed a $40 million Series D funding round led by Goldman Sachs, with participation from existing investors Redpoint Ventures, Raine Ventures, Comcast Ventures, Liberty Media, Scripps Networks Interactive, and Tohokushinsha Film Corporation. Tastemade had previously raised $40 million, bringing the total funding to $80 million. With the extra cash in hand, Larry Fitzgibbon, one of Tastemade's co-founders, wants to continue Tastemade's momentum, especially when it comes to working with brands. "All of that work has culminated into us reaching the exact consumer we thought we would at a scale we thought we would as well," said Fitzgibbon. "We are truly becoming the brands for our categories for that audience." Fitzgibbon noted... Continue reading at 'AdWeek'

[ AdWeek | 2015-12-17 00:00:00 UTC ]
News tagged with: #pre-roll ads #key aspects #apple tv #recent round

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Denver's BookBar Switches Up Business Model

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[ Publishers Weekly | 2020-05-26 04:00:00 UTC ]
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Team Whistle buys OTT marketing firm Tiny Horse for $30 million

Digital media company Team Whistle has acquired Tiny Horse, a marketing services firm focused on over-the-top streamers, TV networks, producers and advertisers. The companies didn’t disclose terms of the deal, however, sources told Variety the acquisition was mostly in the form of a stock swap... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-05-22 09:54:48 UTC ]
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“We Were Created for a Moment Like This.” How Harvard Business Review Is Forging Ahead During a Pandemic

In spite of many new challenges publishers face since the onset of the COVID-19 pandemic, some have found opportunities to better serve their audience, as well as redefine what their brand mission is. This is certainly true for Harvard Business Review. Although the publication faces many of the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-21 17:12:01 UTC ]
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The story behind ‘The Great Realisation,’ a post-pandemic bedtime tale that has captured the hearts of millions

A video-poem by Tom Roberts has caught the attention of Hollywood and will likely become a children’s book. Continue reading at The Washington Post

[ The Washington Post | 2020-05-14 11:00:00 UTC ]
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With a Booming April, EDC Repays PPP Loan

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[ Publishers Weekly | 2020-05-14 04:00:00 UTC ]
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Square Enix’s 'Stay Home and Play' bundle gives you 54 games for under $40

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[ PC World | 2020-05-08 18:45:00 UTC ]
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BINC, Comicbook United Raise $950K for Comics Retailers

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[ Publishers Weekly | 2020-05-08 04:00:00 UTC ]
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Quadrille buys book on food and travel in Central Asia

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Axel Springer Merges eMarketer, Business Insider Intelligence to Form ‘Insider Intelligence’

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[ Folio Magazine | 2020-05-06 20:55:01 UTC ]
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Michael Lewis’s new podcast explores inequality via the coaching boom

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[ Fast Company | 2020-05-05 06:00:31 UTC ]
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[ Folio Magazine | 2020-05-04 19:08:35 UTC ]
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