Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But unlike other online publishers and digital media companies focusing on new programming, Target, which took the stage Thursday, instead explained the evolution of its Target Media Network and served up a rotating cast of speakers from brands like Chobani and MoMA. The new media offering is called Roundel, a name derived from Target’s iconic—and undeniably round—bullseye logo. The division is a rebranding of the network the retailer first debuted in 2016. By using its own first-party customer data, Target says it can offer advertisers—including brands it does not sell on its own shelves—a compelling proposition for reaching new customers. Roundel is “more than just buying ads on Target.com,” says Kristi Argyilan, who was recently named president of Roundel, adding that the company is already seeing “enormous interest” from brands. She said the network will help advertisers “market to a real group of consumers.” The business includes ad inventory on display, social, audio and linear TV. Rather than use Nielsen ratings when assessing TV inventory, Argyilan says Roundel will use its customer data to determine which programming might be right for an advertiser. So far, Target has... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-03 00:00:00 UTC ]
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HarperCollins Children's Books' executive editor Sara Sargent says she's 'combining a non-traditional way of sourcing books with traditional storytelling' with Wattpad. The post Sourcing Content: Sara Sargent of HarperCollins Children’s Books on Working With Wattpad appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-05 00:00:00 UTC ]
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Particularly because of a new government test in English proficiency for university applicants, language education is rising in importance and demand in Russia. Prosveshchenie reports it's working with Pearson on meeting the popularity of English training. The post Prosveshchenie and Pearson in... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-02 00:00:00 UTC ]
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Scholarly publishing is the bedrock of scientific communication worldwide. In the last couple of decades, we have seen scholarly publishing encountering both challenges and opportunities, much of these due to radical technological developments and new business models such as Open Access (OA). Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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[caption id="attachment_81446" align="alignright" width="150"] Dawn Ostroff[/caption] Condé Nast Entertainment’s Dawn Ostroff is leaving her post as president and is heading to Spotify to take on the role of chief content officer. In her new position, Ostroff will lead Spotify’s content... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-27 00:00:00 UTC ]
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The Daily Beast will offer exclusive content to subscribers, joining other publishers who are betting on their audience and hoping they're loyal enough to pay for the material they post. Many publishing companies--including most recently, Bloomberg, Vanity Fair, Business Insider (and... Continue reading at AdWeek
[ AdWeek | 2018-06-27 00:00:00 UTC ]
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[caption id="attachment_81446" align="alignright" width="150"] Dawn Ostroff[/caption] Condé Nast Entertainment’s Dawn Ostroff is leaving her post as president and is heading to Spotify to take on the role of chief content officer. In her new position, Ostroff will lead Spotify’s content... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-27 00:00:00 UTC ]
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A kickstarter campaign set up by author Alice Oseman to fund a physical version of her online comic Heartstopper has reached its target in two hours. Continue reading at The Bookseller
[ The Bookseller | 2018-06-22 00:00:00 UTC ]
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One of the many goals behind ALM Media’s ongoing overhaul of its digital operations has been a desire to offer its marketing partners products that leverage new capabilities and conform to readers’ changing expectations of media brands. On the advertising side, few offerings carry more promise... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-20 00:00:00 UTC ]
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Facebook head of global news partnerships Campbell Brown explained in a blog post why news publishers will not be exempted from the social network's recent introduced policy on political ads. Facebook announced last month that all election-related and issue ads in the U.S. on both Facebook and... Continue reading at AdWeek
[ AdWeek | 2018-06-15 00:00:00 UTC ]
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In recognition of the Singapore Book Council's 50th anniversary, the Asian Festival of Children's Content names Singapore its 'Country of Focus.' And in the States, Macmillan and Binc open a second year of diversity-driven bookseller scholarships. The post Industry Notes: Asian Festival of... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-04 00:00:00 UTC ]
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Nick Coveney, former digital innovation director at HarperCollins, has joined Kobo as publisher relations and content lead for the UK, Australia and New Zealand. Continue reading at The Bookseller
[ The Bookseller | 2018-06-01 00:00:00 UTC ]
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'It makes no sense in the modern world that readers are being penalized with an additional 20-percent VAT for choosing to embrace digital,' says the Publishers Association chief. The post Publishers Association Issues Statement on UK VAT for Digital Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-30 00:00:00 UTC ]
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Lion Forge’s higher-ups discuss the publisher’s efforts to support librarians and grow its presence in the library and school market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-25 00:00:00 UTC ]
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In its quest to win back the love of influencers and stay alive in Facebook’s world, Snap has created an incubator for storytellers. The post 5 questions publishers have about Snap’s new content creator incubator appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
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In a move that shows where the future of storytelling may be headed, HBG has teamed with Amazon to create an interactive title specifically for Amazon's voice-activated digital assistant aimed at children, Echo Dot. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-22 00:00:00 UTC ]
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While more publishers, including Bloomberg, Vanity Fair, Business Insider and Adweek, have recently introduced paywalls, we wanted to know how one of the original digital subscription sites, The Wall Street Journal, has adapted its paywall since it launched more than 20 years ago. Gone are the... Continue reading at AdWeek
[ AdWeek | 2018-05-22 00:00:00 UTC ]
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Fresh off the heels of its $2.8 billion acquisition of Time Inc., Meredith made its NewFronts debut on Thursday morning, pitching its upcoming video to an assembly of digital ad buyers. But Meredith's arrival comes as the number of presenters at the annual New York event has dropped to 16 from... Continue reading at Advertising Age
[ Advertising Age | 2018-05-05 00:00:00 UTC ]
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As the 2018 Digital Content NewFronts winds down-at least the East Coast version-the Interactive Advertising Bureau gathered publishers, brands, and media buyers at its Ad Lab this morning, and, over cold frittatas and think-cut bacon, hashed over some of the things we learned this week. "It's... Continue reading at AdWeek
[ AdWeek | 2018-05-05 00:00:00 UTC ]
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Credit: Illustration by Tam Nguyen/Ad AgeTwitter showed off more partnerships with publishers and networks at its annual NewFronts pitch to digital ad buyers on Monday night, describing plans with ESPN, Viacom, NBC Universal, Hearst, Major League Baseball and others.The media and messaging... Continue reading at Advertising Age
[ Advertising Age | 2018-05-01 00:00:00 UTC ]
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Among the most challenging issues for Facebook is its role as the policeman for the free expression of its two billion users. Now the social network is opening up about its decision-making over which posts it decides to take down - and why. On Tuesday the company for the first time published the... Continue reading at Baltimore Sun
[ Baltimore Sun | 2018-04-24 00:00:00 UTC ]
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