Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at college students. Target’s In a Snap mobile app also works with print ads in magazines including Conde Nast-owned Domino and Architectural Digest and Time Inc.’s Real Simple. Shoppers with the app downloaded first hover a mobile device above an ad or a page in the catalog. Once the app recognizes a product, users can shop the item by viewing it on Target’s e-commerce site and check out without leaving the app. Instead of incorporating the image recognition feature into Target’s branded app, In a Snap was built as a stand-alone project to quickly launch the back-to-school effort. The big box retailer is also opening a 20,000-square foot store (roughly 15 percent of the size of a typical location) store called Target Express in Minneapolis this week that will promote the app in-store. In a Snap is the latest mobile pilot program that Target has run in the past year as part of its efforts to drive mobile sales from traditional media. In March, the retailer partnered with TBS’ Cougar Town on an initiative that let consumers shop product placements in the show. Another campaign with Purina aimed to drive sales from a newspaper ads. Target is not the only retailer looking to trigger... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-22 00:00:00 UTC ]
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No matter what the middle school reader in your life needs, there is definitely a book series to fill that void, including Front Desk by Kelly Yang and The Dragonet Prophecy (Wings of Fire #1) by Tui T. Sutherland. Continue reading at Book Riot
[ Book Riot | 2022-04-26 10:31:00 UTC ]
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A huge spike in demand for children’s books in the lead-up to Easter resulted in a 16.8% increase in unit sales of print books in the week ended Apr. 16, 2022, over the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-22 04:00:00 UTC ]
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New printing technologies have improved quality, reliability, speed, and sustainability in the sector, writes ‘PW’ international correspondent Teri Tan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-19 04:00:00 UTC ]
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A parent complained about the book because it had a rainbow on the cover, which they assumed meant it had LGBTQ content. Continue reading at Book Riot
[ Book Riot | 2022-04-14 14:03:15 UTC ]
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Amazon is bringing two mobile games to its subscription-based entertainment platform for children. Known as Amazon Kids+, the $2.99 per month service has served as sort of a one-stop shop for kid-friendly books, TV shows, movies, games and more. The first game, Super Spy Ryan is a multiplayer... Continue reading at Engadget
[ Engadget | 2022-04-14 13:00:13 UTC ]
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With Easter getting closer, the children's category had a big jump in sales last week over a year ago, leading to an overall 10.2% increase in print unit sales for the week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-14 04:00:00 UTC ]
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Writers for Democratic Action, an organization of some 2,600 authors, is mobilizing its membership in a campaign called Book the Vote. WDA will facilitate nonpartisan voter registration for the 2022 midterm election, working with authors, bookstores, and libraries to educate voters about their... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-13 04:00:00 UTC ]
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Final copies of erstwhile listings and entertainment bible to be printed in June after 54-year run in capitalTime Out will stop publishing its London print edition after 54 years, becoming the latest in a long line of media outlets to abandon their physical presence and go online... Continue reading at The Guardian
[ The Guardian | 2022-04-12 19:02:26 UTC ]
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Author Jason Tharp said a school principal told him last week that he could no longer read his book at a local school event. Continue reading at The Huffington Post
[ The Huffington Post | 2022-04-12 00:49:07 UTC ]
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The primary French publishing association, SNE, hails a new report on open access and science. The post France’s Scientific Publishers Back an ‘Open Science’ Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-08 22:44:08 UTC ]
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The Texas Library Association Annual Conference is back in person this year, set for April 25–28 under a conference theme of “Recover, Rebalance, Reconnect.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-08 04:00:00 UTC ]
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At a three-hour hearing yesterday, the U.S. House of Representatives’ Subcommittee on Civil Rights and Civil Liberties investigated the jump in book bans in schools and the danger these bans mean for the protection of the First Amendment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-08 04:00:00 UTC ]
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Over 1,000 books were banned in schools in the past year, with bans disproportionately targeting books on race and the LGBTQ community. Continue reading at The Huffington Post
[ The Huffington Post | 2022-04-07 19:26:40 UTC ]
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The new edition of Springer Nature's report is based on the company's 'responsibility of impact as a business and publisher. The post During London Book Fair: Springer Nature on Carbon-Neutral Targets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-07 02:57:22 UTC ]
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“Tasha” is Brian Morton’s memoir of his complicated relationship with the woman who raised him. Continue reading at The New York Times
[ The New York Times | 2022-04-05 09:00:06 UTC ]
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Maryland Congressman Jamie Raskin, chairman of the Subcommittee on Civil Rights and Civil Liberties, plans to hold a hearing April 7 to examine the wave of attempted book bannings in schools and libraries across the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-05 04:00:00 UTC ]
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Lonely Planet has launched a set of travel guides featuring “pull-out city maps, gatefold maps, and QR codes to unlock additional digital content from the Lonely Planet website.” Guides to Iceland, Ireland, Italy, Japan, Portugal, and Scotland roll out this spring. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-04 04:00:00 UTC ]
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The release of a new Dav Pilkey title and the approach of Easter last year combined to sink unit sales of print books 19.8% last week compared to the week ended March 27, 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-01 04:00:00 UTC ]
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Libraries can provide joy and relief by offering a chance to play. Here are some of my favorite ways to include play in the school library. Continue reading at Book Riot
[ Book Riot | 2022-03-28 10:30:00 UTC ]
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The impact of an earlier Easter and a kerfuffle surrounding Dr. Seuss titles that sold many books last year proved impossible to overcome last week, when unit sales of print books were down 12.8% compared to the week ended March 20, 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-24 04:00:00 UTC ]
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