Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at college students. Target’s In a Snap mobile app also works with print ads in magazines including Conde Nast-owned Domino and Architectural Digest and Time Inc.’s Real Simple. Shoppers with the app downloaded first hover a mobile device above an ad or a page in the catalog. Once the app recognizes a product, users can shop the item by viewing it on Target’s e-commerce site and check out without leaving the app. Instead of incorporating the image recognition feature into Target’s branded app, In a Snap was built as a stand-alone project to quickly launch the back-to-school effort. The big box retailer is also opening a 20,000-square foot store (roughly 15 percent of the size of a typical location) store called Target Express in Minneapolis this week that will promote the app in-store. In a Snap is the latest mobile pilot program that Target has run in the past year as part of its efforts to drive mobile sales from traditional media. In March, the retailer partnered with TBS’ Cougar Town on an initiative that let consumers shop product placements in the show. Another campaign with Purina aimed to drive sales from a newspaper ads. Target is not the only retailer looking to trigger... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-22 00:00:00 UTC ]
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The sales of print books in the US soared across 2021, boosted by fiction with YA and graphic novels riding high in particular. Continue reading at The Bookseller
[ The Bookseller | 2022-01-07 18:22:38 UTC ]
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Led by the fiction categories, unit sales of print books rose 8.9% in 2021 over 2020 at outlets that report to NPD BookScan. 825.7 million print units were sold last year, a jump of nearly 68 million over 2020 and a whopping 132 million over 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-06 05:00:00 UTC ]
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Deadline has reported that Jessica Chastain, through her cutely named production company Freckle Films, has beaten out several others to the TV rights to Jessamine Chan’s The School for Good Mothers. The School for Good Mothers, published this week by Simon & Schuster, is Chan’s debut novel;... Continue reading at Literrary Hub
[ Literrary Hub | 2022-01-05 16:49:39 UTC ]
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The Association of American Publishers finds international backing for its lawsuit of Maryland's new library digital book licensing law. The post IPA and European Publishers Back AAP’s Maryland Copyright Lawsuit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-05 14:57:32 UTC ]
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Kay Featherstone and Kate Allinson's Pinch of Nom: Comfort Food (Bluebird) has returned to the UK Official Top 50 number one spot, selling 41,132 copies. Continue reading at The Bookseller
[ The Bookseller | 2022-01-05 14:39:23 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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The #FReadom campaign is asking you to write your school board with provided templates to support school libraries and access to information. Continue reading at Book Riot
[ Book Riot | 2022-01-04 11:39:00 UTC ]
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The Booksellers Association (BA) has announced Little Wing by Freya North (Welbeck) as its first Fiction Book of the Month for 2022 and Jummy at the River School by Sabine Adeyinka (Chicken House) as its children's choice for January. Continue reading at The Bookseller
[ The Bookseller | 2022-01-04 08:48:17 UTC ]
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Unit sales of print books fell 2% in the week ended Dec. 18, 2021, from the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-31 05:00:00 UTC ]
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Organisers of a crowdfunder for the White Review have stretched the target by an additional £6,000 after sailing past their original £10,000 goal. Continue reading at The Bookseller
[ The Bookseller | 2021-12-23 08:46:01 UTC ]
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The Margate Bookshop has collected almost £3,000 to buy books for local schoolchildren with plans to run the fundraiser as an ongoing scheme alongside other independent bookstores, potentially as part of a charity. Continue reading at The Bookseller
[ The Bookseller | 2021-12-23 07:48:13 UTC ]
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For the second consecutive week, unit sales of print books last week fell compared to 2020. Sales dropped 2% compared to the week ended December 19, 2020, after declining 12.2% in the prior week at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-23 05:00:00 UTC ]
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The Publishers Association and the Federation of European Publishers have voiced their support for the Association of American Publishers’ challenge of an “unprecedented, unjustified” Maryland law which could force publishers both in the US and abroad to license e-books to the state's public... Continue reading at The Bookseller
[ The Bookseller | 2021-12-20 16:08:03 UTC ]
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With only the adult fiction category posting an increase, unit sales of print books fell 12.2% in the week ended Dec. 11, 2021, from the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-17 05:00:00 UTC ]
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The L.A. Times Book Club dove into stories across the world and close to home in 2021. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-12-16 15:00:17 UTC ]
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The Authors Guild has launched a National Letter Writing campaign, asking its 11,000 members and supporters to send emails and letters to school boards, lawmakers, and newspapers arguing that banning books harms students. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-16 05:00:00 UTC ]
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With only the adult fiction segment posting an increase, unit sales of print books fell 12.2% last week compared to the week ended December 12, 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-16 05:00:00 UTC ]
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Year-to-date performance in the American book market is looking likely to converge with that of 202 at 8 percent, NPD Books reports. The post NPD Projects US Print Book Unit Sales 17 Percent Above 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-12-14 02:53:50 UTC ]
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An author whose YA novel is getting banned across the country responds to the outrage. Continue reading at Slate
[ Slate | 2021-12-13 20:06:19 UTC ]
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Penguin Random House is disputing the U.S. Department of Justice's main argument in the government's lawsuit to block PRH’s acquisition of S&S, namely that the merger would lead to "substantial harm to authors of anticipated top-selling books and ultimately, consumers.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-13 05:00:00 UTC ]
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