Target Mobilizes Back-to-School Print Campaign With Image Recognition

Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at college students. Target’s In a Snap mobile app also works with print ads in magazines including Conde Nast-owned Domino and Architectural Digest and Time Inc.’s Real Simple. Shoppers with the app downloaded first hover a mobile device above an ad or a page in the catalog. Once the app recognizes a product, users can shop the item by viewing it on Target’s e-commerce site and check out without leaving the app. Instead of incorporating the image recognition feature into Target’s branded app, In a Snap was built as a stand-alone project to quickly launch the back-to-school effort. The big box retailer is also opening a 20,000-square foot store (roughly 15 percent of the size of a typical location) store called Target Express in Minneapolis this week that will promote the app in-store. In a Snap is the latest mobile pilot program that Target has run in the past year as part of its efforts to drive mobile sales from traditional media. In March, the retailer partnered with TBS’ Cougar Town on an initiative that let consumers shop product placements in the show. Another campaign with Purina aimed to drive sales from a newspaper ads. Target is not the only retailer looking to trigger... Continue reading at 'AdWeek'

[ AdWeek | 2014-07-22 00:00:00 UTC ]
News tagged with: #architectural digest #real simple #mobile device #e-commerce site #drive sales

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Springer Nature joins climate action emission reduction campaign

Springer Nature is joining the Business Ambition for 1.5°C campaign, a call-to-action for companies to set emissions reduction targets that can collectively limit global temperature increases.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-15 02:29:56 UTC ]
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News Corp’s Andrew Bolt says his company’s climate campaign is ‘rubbish’

Commentator adds voice to backlash against Mission Zero editorial project which has been criticised by some longtime supporters of climate actionGet our free news app; get our morning email briefingThe prominent Murdoch commentator Andrew Bolt says News Corp Australia’s major editorial campaign... Continue reading at The Guardian

[ The Guardian | 2021-10-12 16:30:58 UTC ]
More news stories like this | News stories tagged with: #andrew bolt #climate action #scott morrison #australian readers #news corp

Back In Business: 150,000 Attend New York Comic Con 2021

New York Comic Con returned to the Javits Convention October 7-11, welcoming back tens of thousands of fans to the newly expanded convention center. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-12 04:00:00 UTC ]
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How To Run A Successful Manga Club in Your School or Public Library

Tips, tricks, and ideas for how to run a successful manga club in your school or public library. Continue reading at Book Riot

[ Book Riot | 2021-10-08 10:39:00 UTC ]
More news stories like this | News stories tagged with: #public library #manga

Saturday is Love your Bookshop Day. 5 reasons why readers keep coming back to independent book stores

We interviewed booksellers about their experience of the pandemic and their customers. Continue reading at The Conversation

[ The Conversation | 2021-10-07 05:14:45 UTC ]
More news stories like this | News stories tagged with: #bookshop day #coming back #bookshop

Inkitt wins $59m in funding and big-name backing

Inkitt, a data-driven publishing house, has scooped $59m (£42m) in funding from investors including the owner of Macmillan, Stefan von Holtzbrinck, and former c.e.o. of Penguin Michael Lynton, to accelerate the company's continued global expansion, with sights set on San Francisco for a new... Continue reading at The Bookseller

[ The Bookseller | 2021-10-06 12:10:03 UTC ]
More news stories like this | News stories tagged with: #sights set

The Brooklyn Book Festival Comes Back

On a warm and sunny Sunday outside Borough Hall in Downtown Brooklyn, this year's Brooklyn Book Festival—back in person after a one-year hiatus due to the pandemic—returned to the borough and to the delight of publishers and the reading public alike. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-04 04:00:00 UTC ]
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Frankfurt looks to bounce back in person

While exhibitor and visitor numbers are expected to be well down on pre-pandemic figures, a number of trade professionals have indicated to The Bookseller that they will return to the Frankfurt Book Fair. But what will the new hybrid fair look like? Continue reading at The Bookseller

[ The Bookseller | 2021-10-01 09:11:26 UTC ]
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Lightning strikes back-catalogue deal with self-published star May

Lightning Books has acquired bestselling self-published novelist Nicola May's back catalogue. Continue reading at The Bookseller

[ The Bookseller | 2021-09-30 19:55:17 UTC ]
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Print Sales Down Again in Mid-September

Unit sales of print books fell 3.6% in the week ended Sept. 18, 2021, from the comparable week in 2020, according to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-24 04:00:00 UTC ]
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Print Book Sales Fell 3.6% Last Week

Unit sales of print books fell 3.6% last week compared to 2020. The pattern was a familiar one—higher fiction sales offset by declines in nonfiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-23 04:00:00 UTC ]
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Hay Festival announces free autumn schools programme

Hay Festival has unveiled its free autumn programme for schools including a dedicated Winter Weekend, in-person Beacons Project and Welsh Scribblers Tour events.   Continue reading at The Bookseller

[ The Bookseller | 2021-09-13 22:26:58 UTC ]
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Students from abroad are back. What that means to the US.

Rajika Bhandari talks about her memoir “America Calling: A Foreign Student in a Country of Possibility” and how students from other countries benefit the U.S. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2021-09-13 14:26:03 UTC ]
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How notoriously private poet Mary Oliver once saved a depressed high school student’s life.

On this day in 1935, the highly acclaimed poet Mary Oliver was born in Maple Heights, Ohio. Oliver, who won a Pulitzer Prize in 1984 and later the National Book Award for Poetry in 1992, was by all accounts a private person who sought solace in the natural world. Throughout the course of her... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-10 15:24:16 UTC ]
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Adult Fiction Couldn't Save Last Week's Print Book Sales

With all categories except adult fiction having declines, unit sales of print books fell 5.2% in the week ended September 4, 2021 from the comparable week in 2020 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-09 04:00:00 UTC ]
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Primary schools to receive Knights Of Black British anthology

Every primary school in England is to receive a free copy of Happy Here (Knights Of), a new anthology by 20 Black British writers and illustrators, as part of an initiative to improve teaching practices and improve representation in children's literature and publishing.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-08 17:52:35 UTC ]
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Why O. Henry is so much more than those short stories you had to read in school

A new collection, ‘O. Henry: 100 Stories,’ demonstrates the allure of this masterful story writer Continue reading at The Washington Post

[ The Washington Post | 2021-09-08 13:00:00 UTC ]
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Emma Gannon | 'I really want to us to fight back against the algorithm of life'

Five years ago, when in her late twenties, Emma Gannon released her first book: Ctrl Alt Delete: How I Grew Up Online. It’s a funny and thoughtful memoir which charts her formative experiences on the internet as a Millennial woman born in the same year as the World Wide Web. Continue reading at The Bookseller

[ The Bookseller | 2021-09-03 14:05:09 UTC ]
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​SLA data demonstrates a mixed approach to school libraries through the pandemic

The School Library Association says many of its members were furloughed and some have been made redundant but librarians have been more essential than ever Continue reading at The Bookseller

[ The Bookseller | 2021-09-03 09:36:20 UTC ]
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