Target Mobilizes Back-to-School Print Campaign With Image Recognition

Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at college students. Target’s In a Snap mobile app also works with print ads in magazines including Conde Nast-owned Domino and Architectural Digest and Time Inc.’s Real Simple. Shoppers with the app downloaded first hover a mobile device above an ad or a page in the catalog. Once the app recognizes a product, users can shop the item by viewing it on Target’s e-commerce site and check out without leaving the app. Instead of incorporating the image recognition feature into Target’s branded app, In a Snap was built as a stand-alone project to quickly launch the back-to-school effort. The big box retailer is also opening a 20,000-square foot store (roughly 15 percent of the size of a typical location) store called Target Express in Minneapolis this week that will promote the app in-store. In a Snap is the latest mobile pilot program that Target has run in the past year as part of its efforts to drive mobile sales from traditional media. In March, the retailer partnered with TBS’ Cougar Town on an initiative that let consumers shop product placements in the show. Another campaign with Purina aimed to drive sales from a newspaper ads. Target is not the only retailer looking to trigger... Continue reading at 'AdWeek'

[ AdWeek | 2014-07-22 00:00:00 UTC ]
News tagged with: #architectural digest #real simple #mobile device #e-commerce site #drive sales

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Declines in Nonfiction Dropped Print Book Sales Last Week

With sales in nonfiction categories all falling again, unit sales of print books declined 4.9% last week compared to the week ended July 25, 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-29 04:00:00 UTC ]
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Devotional to Get Huge First Printing—Again

Thomas Nelson will launch Sarah Young's "Jesus Listens," in October with one million units, expanding a massive brand that began in 2004 with "Jesus Calling." Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-28 04:00:00 UTC ]
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Print Unit Sales Fell in Mid-July

Unit sales of print books fell 3.9% in the week ended July 17, 2021, compared to the similar week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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Print Manufacturers in Hong Kong and China Face Pandemic Chaos Head-On

Pragmatic optimism, continuous business process re-engineering, and a steadfast innovative spirit are steering Hong Kong and China print players through chaotic pandemic-induced challenges Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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More Price Hikes Hitting the Print Industry

Spiraling costs of raw materials, freight, logistics, and procurement due to pandemic-related restrictions have resulted in soaring prices Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #print industry #pandemic-related restrictions

Printing in Hong Kong and China 2021: All Our Coverage

While the publishing industry had a relatively stable 2020 and a pretty sunny 2021 thus far, we are definitely not out of the woods yet, not with the mutating virus around. For Hong Kong/China print manufacturers, pandemic-induced challenges outside of their control are hampering the efforts to... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #hong kong #publishing industry

Artron Focuses on Art Books and Digital Printing

The last time 'PW' wrote about Artron was in 2016, soon after it completed Peter Lik’s epic 'Equation of Time', a 528-page large-format photography book that was printed digitally on a Screen TruePress Jet SX inkjet press. Since then, the company’s digital/on-demand printing business and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #art books #digital printing

Print Book Sales Could Grow by 2% This Year—Or by 8%

In a presentation on July 21, NPD BookScan said that, based on current trends, unit sales of print books are likely to finish 2021 with a gain over 2020. How high that gain will be depends on several factors, including the future course of the pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-22 04:00:00 UTC ]
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Print Unit Sales Fell in Early July

Unit sales of print books fell 1.3% in the week ended July 10, 2021, compared to the similar week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-16 04:00:00 UTC ]
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Print Book Sales Fell Last Week, Ending Long Winning Streak

The long run of unit sales of print books posting weekly sales gains over the comparable week in 2020 came to an end last week, with units falling 1.3% compared to the week ending July 11, 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-15 04:00:00 UTC ]
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NPD BookScan: US June Print Book Sales Up 2.8 Million Over 2020

'NPD Books' Brenna Connor says there's a possibility that the American market will go into the autumn with double-digit year-to-date gains. The post NPD BookScan: US June Print Book Sales Up 2.8 Million Over 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-07-12 17:32:28 UTC ]
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LoveAudio campaign returns with online events

#LoveAudio, the Publishers Association's annual audiobook campaign, will return for a fifth year this month. Continue reading at The Bookseller

[ The Bookseller | 2021-07-10 01:47:32 UTC ]
More news stories like this | News stories tagged with: #online events ##loveaudio #publishers association #audiobook

Border Patrol Sends Back 7 Canadians Who Used Library Lawn To Enter US

Before the pandemic, Canadians were allowed to visit the Haskell Free Library without having to visit a customs post. Continue reading at The Huffington Post

[ The Huffington Post | 2021-07-08 21:22:12 UTC ]
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Write to roam: why armchair travelling is back in fashion

Reissued tales of classic journeys are being snapped up as Britons long for escape while having to stay at homeSome will go on a “great trudge” from the Hook of Holland to Istanbul. Others will explore the canyonlands of Utah or the mountains of Iran. But there is one idiosyncrasy they will all... Continue reading at The Guardian

[ The Guardian | 2021-07-04 07:30:15 UTC ]
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Almost three-quarters of schools cut library provision through pandemic

A new survey from charity Read for Good, which has donated bundles of books to 50 schools nationwide, has found school library funding has been hit by the pandemic. Continue reading at The Bookseller

[ The Bookseller | 2021-07-03 13:06:00 UTC ]
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Print Sales Rose 6.4% at the End of June

Unit sales of print books rose 6.4% in the week ended June 26, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Adult fiction sales increased 28.1%, and the gains were achieved without any new releases making a splash. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-02 04:00:00 UTC ]
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Wildfire signs rainforest campaigner Nenquimo's 'clarion call'

Wildfire has signed memoir We Will Not Be Saved, a “clarion call” to protect the rainforest and respect tribespeople by Nemonte Nenquimo and Mitch Anderson. Continue reading at The Bookseller

[ The Bookseller | 2021-06-24 23:25:53 UTC ]
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Rise of 'hybrid authors' as writers buy back their rights

The “rise of the hybrid author” was discussed at London Book Fair, with the prediction that writers will increasingly buy back rights to their own books from publishers. Continue reading at The Bookseller

[ The Bookseller | 2021-06-24 22:00:58 UTC ]
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Cowell and Duchess of Cornwall launch flagship school libraries project

Waterstones Children's Laureate Cresside Cowell and the Duchess of Cornwall have visited a school in Wandsworth, south London, to open a "life-changing" library. Continue reading at The Bookseller

[ The Bookseller | 2021-06-21 16:23:10 UTC ]
More news stories like this | News stories tagged with: #waterstones children #south london #libraries