Target Mobilizes Back-to-School Print Campaign With Image Recognition

Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at college students. Target’s In a Snap mobile app also works with print ads in magazines including Conde Nast-owned Domino and Architectural Digest and Time Inc.’s Real Simple. Shoppers with the app downloaded first hover a mobile device above an ad or a page in the catalog. Once the app recognizes a product, users can shop the item by viewing it on Target’s e-commerce site and check out without leaving the app. Instead of incorporating the image recognition feature into Target’s branded app, In a Snap was built as a stand-alone project to quickly launch the back-to-school effort. The big box retailer is also opening a 20,000-square foot store (roughly 15 percent of the size of a typical location) store called Target Express in Minneapolis this week that will promote the app in-store. In a Snap is the latest mobile pilot program that Target has run in the past year as part of its efforts to drive mobile sales from traditional media. In March, the retailer partnered with TBS’ Cougar Town on an initiative that let consumers shop product placements in the show. Another campaign with Purina aimed to drive sales from a newspaper ads. Target is not the only retailer looking to trigger... Continue reading at 'AdWeek'

[ AdWeek | 2014-07-22 00:00:00 UTC ]
News tagged with: #architectural digest #real simple #mobile device #e-commerce site #drive sales

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Akala, Wheatle and McNicoll among books for New Writing North schools project

Books by Akala, Alex Wheatle and Elle McNicoll are among 20 titles featuring in New Writing North's new project, focused on celebrating diverse literature in schools. Continue reading at The Bookseller

[ The Bookseller | 2021-12-11 02:47:53 UTC ]
More news stories like this | News stories tagged with: #alex wheatle #elle mcnicoll #writing north

Mel Brooks looks back on his delightfully deranged career

But the legendary comedian’s joyful memoir doesn’t pause for introspection, or analysis. Continue reading at The Washington Post

[ The Washington Post | 2021-12-10 13:00:00 UTC ]
More news stories like this | News stories tagged with: #mel brooks #memoir

Organisers urged to keep literary festivals hybrid in new campaign

More than 50 signatories, including Bonnier Books UK c.e.o. Perminder Mann and the Society of Authors, have urged literary festival organisers to keep festivals hybrid as part of a new campaign.  Continue reading at The Bookseller

[ The Bookseller | 2021-12-10 07:38:14 UTC ]
More news stories like this | News stories tagged with: #perminder mann #festivals hybrid #literary festival #bonnier

Print Book Sales Slipped Last Week

Unit sales of print books dipped 0.2% last week compared to the week ended December 5, 2020, ending a long string of weekly sales growth. Only adult fiction and young adult fiction had sales increases over last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #week compared #long string #adult fiction #sales increases

Coalition Condemns Political Attacks Against Books in Schools

The National Coalition Against Censorship has issued a statement signed by more than 600 signatories condemning the political efforts to remove books from schools as acts of censorship that threaten the education of children while putting the safety of librarians, teachers, school administrators... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #remove books #national coalition

Oasis Acquires Enclave Publishing, Expands into Print

Oasis Family Media, which houses Oasis Audio, is expanding into print publishing with the acquisition of Enclave Publishing—an independent press focused on Christian fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #print publishing #christian fiction

Print Unit Sales Rose 9.7% in Late November

Driven once again by gains in fiction, unit sales of print books rose 9.7% in the week ended Nov. 27, 2021, over the similar week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-03 05:00:00 UTC ]
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Literature event accessibility guide hits funding target after industry support

A project to develop a guide to make literature events accessible for disabled people has reached its research and development phase target budget following support from the industry. Continue reading at The Bookseller

[ The Bookseller | 2021-11-25 01:08:21 UTC ]
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Ingram’s Lightning Source Opens Print-on-Demand Facility at Sharjah

Sharjah Book Authority and Ingram Content Group announce a joint venture, Lightning Source Sharjah, a print-on-demand installation at Sharjah Publishing City. The post Ingram’s Lightning Source Opens Print-on-Demand Facility at Sharjah appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-24 14:35:19 UTC ]
More news stories like this | News stories tagged with: #post ingram #sharjah appeared #joint venture #ingram content group

This Vietnamese Publisher Is Expanding to Target 5 Million Ex-Pats in the US and Beyond

News and business digital publisher Vietcetera announced Friday a relaunch of its English-language International Edition, which aims to attract a readership of over 5 million Vietnamese ex-pats living in the U.S., Germany, France, Australia, Canada and the U.K. Based in Ho Chi Minh City,... Continue reading at AdWeek

[ AdWeek | 2021-11-24 06:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publisher

Print Units Rose 11.7% in Mid-November

Gains in all categories led to an 11.7% increase in unit sales of print books in the week ended Nov. 13, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-19 05:00:00 UTC ]
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Twin Cities Booksellers Bounce Back

The pandemic, coupled with the protests that followed George Floyd’s murder in Minneapolis last year, has transformed the Twin Cities bookselling scene in the last 20 months. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-19 05:00:00 UTC ]
More news stories like this | News stories tagged with: #george floyd

Print Book Sales Rose 11.7% Last Week

Gains in all categories led to a 11.7% increase in unit sales of print books last week over the week ended November 14, 2020, at outlets that report to NPD BookScan. It was the second consecutive week of double-digit sales increases compared to 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #consecutive week #categories led #7% increase #print books

Wattpad Webtoon Launches Print Graphic Novel Imprint

Wattpad Webtoon Studios announced plans to launch Webtoon Unscrolled, a new graphic novel imprint that will publish print editions of hit Webtoon mobile webcomics beginning in fall 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic novel

CUP lands second body image book from Markey

Cambridge University Press (CUP) has landed a second body image book by Dr Charlotte Markey, this time focusing on boys.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-15 19:46:09 UTC ]
More news stories like this | News stories tagged with: #cambridge university press

Nikole Hannah-Jones became a political target. What she's learned from the 'hurtful' attacks

Nikole Hannah-Jones talks about power, privilege and 'The 1619 Project' in advance of her L.A. Times Book Club visit. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-11-14 14:00:54 UTC ]
More news stories like this | News stories tagged with: #nikole hannah-jones #times book

Publishers Collaborate on Holiday Marketing Campaign

Workman Publishing Co., Abrams Books, Bloomsbury Publishing, Candlewick Press, Chronicle Books, and Sourcebooks have partnered on Shop Local Forever, a consumer-focused marketing campaign to promote holiday book sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
More news stories like this | News stories tagged with: #workman publishing #abrams books #bloomsbury publishing #candlewick press #chronicle books #bloomsbury

Print Sales Jumped 17% in Early November

With all categories posting solid gains, unit sales of print books rose 17.3% in the week ended Nov. 6, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
More news stories like this | News stories tagged with: #early november

Cool, elected school district officials are calling for literal book burning now.

Those who have been paying attention to local education news and the critical race theory debate know that many school districts are battling over what materials can be kept in libraries and taught in classrooms. The battle is making its way to the courts: just this week a PEN America report... Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-11 17:33:10 UTC ]
More news stories like this | News stories tagged with: #paying attention #school districts #libraries

PRH launches global campaign marking 120 years of Peter Rabbit

Penguin Random House Children's is to launch a programme of commemorative publishing next year, in celebration of the 120th anniversary of Beatrix Potter's The Tale of Peter Rabbit.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-11 17:06:39 UTC ]
More news stories like this | News stories tagged with: #peter rabbit #beatrix potter #penguin random house