Target Mobilizes Back-to-School Print Campaign With Image Recognition

Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at college students. Target’s In a Snap mobile app also works with print ads in magazines including Conde Nast-owned Domino and Architectural Digest and Time Inc.’s Real Simple. Shoppers with the app downloaded first hover a mobile device above an ad or a page in the catalog. Once the app recognizes a product, users can shop the item by viewing it on Target’s e-commerce site and check out without leaving the app. Instead of incorporating the image recognition feature into Target’s branded app, In a Snap was built as a stand-alone project to quickly launch the back-to-school effort. The big box retailer is also opening a 20,000-square foot store (roughly 15 percent of the size of a typical location) store called Target Express in Minneapolis this week that will promote the app in-store. In a Snap is the latest mobile pilot program that Target has run in the past year as part of its efforts to drive mobile sales from traditional media. In March, the retailer partnered with TBS’ Cougar Town on an initiative that let consumers shop product placements in the show. Another campaign with Purina aimed to drive sales from a newspaper ads. Target is not the only retailer looking to trigger... Continue reading at 'AdWeek'

[ AdWeek | 2014-07-22 00:00:00 UTC ]
News tagged with: #architectural digest #real simple #mobile device #e-commerce site #drive sales

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'PW' Once Again Accepts Print Galleys for Review Consideration

After a hiatus during the Covid-19 pandemic, 'PW' will again begin accepting print galleys for review consideration. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-17 04:00:00 UTC ]
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Oxford University Press to end centuries of tradition by closing its printing arm

Falling sales blamed as 20 jobs axed in final chapter for history of printing in the city, which stretches back to the earliest days of book publishing Oxford University’s right to print books was first recognised in 1586, in a decree from the Star Chamber. But the centuries-old printing history... Continue reading at The Guardian

[ The Guardian | 2021-06-09 14:27:25 UTC ]
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Bill Clinton and James Patterson are back in action — and still ridiculous

“The President’s Daughter” is the follow-up to the duo’s 2018 bestseller “The President Is Missing.” Continue reading at The Washington Post

[ The Washington Post | 2021-06-07 11:00:00 UTC ]
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Print Unit Sales End May with 11.6% Increase

Unit sales of print books rose 11.6% in the week ended May 29, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-04 04:00:00 UTC ]
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Print Unit Sales Rose 2.3% in Mid-May

Unit sales of print books rose 2.3% in the week ended May 22, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-28 04:00:00 UTC ]
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Print Book Sales Rose 2.3% Last Week

Despite the release of 'The Ballad of Songbirds and Snakes' by Suzanne Collins at this time last year, unit sales of print books managed to rise 2.3% last week over the week ended May 23, 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-28 04:00:00 UTC ]
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Joanna Ho Knows the Virtue of Patience. She’s a High School Vice Principal

Her debut picture book is a best seller, but the road to get there wasn’t always easy. Continue reading at The New York Times

[ The New York Times | 2021-05-27 09:00:04 UTC ]
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Faith, Fashion, and Body Image Books Make Room for God

From a female rabbi to a Catholic fashionista, authors offer women advice on what to wear, how to wear it, and how to bring God into the appearance equation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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The campaign to erect Confederate statues — and preserve Confederate values

After the Civil War, monuments aimed to cast the South in a positive light, writes Karen Cox. Continue reading at The Washington Post

[ The Washington Post | 2021-05-21 12:00:00 UTC ]
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Print Unit Sales Rose 8.8% in Mid-May

Unit sales of print books rose 8.8% in the week ended May 15, 2021, over the comparable week in 2020 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-21 04:00:00 UTC ]
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Print Book Sales Rose 8.8% Last Week

Another good performance by the adult fiction category helped to drive up unit sales of print books by 8.8% last week over the comparable week in 2020 at outlets that report to NPD BookScan. Fiction sales increased 19% last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-20 04:00:00 UTC ]
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Marie Claire owner reports record profits on back of Covid reading boom

Future’s share price soars as it says full-year results will be ‘materially ahead’ of expectationsCoronavirus – latest updatesSee all our coronavirus coverageFuture, the owner of magazines from Marie Claire to Metal Hammer and sites such as TechRadar and GoCompare, has reported record revenues... Continue reading at The Guardian

[ The Guardian | 2021-05-19 12:15:47 UTC ]
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Ten Speed and Stanford Design School Collab on Book Series

Ten Speed Press and the Hasso Plattner Institute of Design at Stanford University, better known as the “d.school," are collaborating on a 12-book series focusing on creativity and design. The first title will be published this fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-11 04:00:00 UTC ]
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Bookshop.org urges industry to back indies with links in Independent Bookshop Week

Online indie retailer Bookshop.org is calling for publishers and authors to link to independent bookshops and its own site for the duration of Independent Bookshop Week (IBW). Continue reading at The Bookseller

[ The Bookseller | 2021-05-10 23:36:00 UTC ]
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In ‘Brat,’ Andrew McCarthy looks back at his younger self — a sheepish outsider, torn between ambition and art

McCarthy provides an entertaining if hazy glimpse behind the scenes with the Brat Pack. Continue reading at The Washington Post

[ The Washington Post | 2021-05-08 12:00:00 UTC ]
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Print Unit Sales Had Double-Digit Gain at April’s End

Unit sales of print books increased 12.4% in the week ended May 1, 2021, over the comparable period in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-07 04:00:00 UTC ]
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Print Units Rose 12.4% Last Week

With five of the six major categories posting increases, unit sales of print books rose 12.4% in the week ended May 1, 2021, over the comparable week in 2020. Through May 1, unit sales were up 26% over 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-06 04:00:00 UTC ]
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Worzalla Adds More Printing Capacity

The Wisconsin-based book printer is spending another $10 million to build more printing capacity as domestic manufacturers see a boom in business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-04 04:00:00 UTC ]
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Alan Moore is back—with a five-volume epic fantasy series about London (sort of).

Alan Moore is back, baby, and he’s positively bursting with fiction (his words, not mine). Yes, two years on from his much-publicized comic book world retirement, the mercurial, cantankerous, adaptation-hatin’ creator of Watchmen, V for Vendetta, From Hell, and The League of Extraordinary... Continue reading at Literrary Hub

[ Literrary Hub | 2021-05-03 16:04:33 UTC ]
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Print Unit Sales Surge in Late April

Unit sales of print books rose 24.3% in the week ended Apr. 24, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-30 00:00:00 UTC ]
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