Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at college students. Target’s In a Snap mobile app also works with print ads in magazines including Conde Nast-owned Domino and Architectural Digest and Time Inc.’s Real Simple. Shoppers with the app downloaded first hover a mobile device above an ad or a page in the catalog. Once the app recognizes a product, users can shop the item by viewing it on Target’s e-commerce site and check out without leaving the app. Instead of incorporating the image recognition feature into Target’s branded app, In a Snap was built as a stand-alone project to quickly launch the back-to-school effort. The big box retailer is also opening a 20,000-square foot store (roughly 15 percent of the size of a typical location) store called Target Express in Minneapolis this week that will promote the app in-store. In a Snap is the latest mobile pilot program that Target has run in the past year as part of its efforts to drive mobile sales from traditional media. In March, the retailer partnered with TBS’ Cougar Town on an initiative that let consumers shop product placements in the show. Another campaign with Purina aimed to drive sales from a newspaper ads. Target is not the only retailer looking to trigger... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-22 00:00:00 UTC ]
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The company that oversees the children’s author’s estate said that the titles contained depictions of groups that were “hurtful and wrong.” Continue reading at The New York Times
[ The New York Times | 2021-03-03 08:08:27 UTC ]
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Faber has detailed its publicity and marketing for Kazuo Ishiguro's Klara and the Sun, published this week, which features the first ever in-conversation public event between Ishiguro and his daughter, Naomi. Continue reading at The Bookseller
[ The Bookseller | 2021-03-03 07:25:11 UTC ]
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Dr. Seuss Enterprises has announced that it will cease publication of six of the author's books due to their racist depictions. Continue reading at Book Riot
[ Book Riot | 2021-03-02 14:09:13 UTC ]
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Emily Layden’s debut follows a parade of characters at a school that’s reckoning with its past mistakes. Continue reading at The Washington Post
[ The Washington Post | 2021-02-25 06:43:17 UTC ]
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Winter Institute 16 kicked off yesterday as a virtual gathering of booksellers. Inspired by such high wattage speakers as Barack Obama and Amanda Gorman, booksellers celebrated their past while charting their future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-19 05:00:00 UTC ]
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For the week ended Feb. 13, 2021, unit sales of print books increased 21.3% over the week ended Feb. 15, 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-19 05:00:00 UTC ]
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Vintage has launched a new partnership with the Free Books Campaign, a charity set up by education activist Sofia Akel to get books by authors of colour to those who cannot access them. Continue reading at The Bookseller
[ The Bookseller | 2021-02-17 17:41:21 UTC ]
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He trained his investigative powers on the automotive and energy industries, far-right hate groups and the U.S. prison system. Continue reading at The Washington Post
[ The Washington Post | 2021-02-16 13:39:48 UTC ]
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For your own escapism needs, here are the 10 of the best fantasy comics you can safely snag from your local comic book store. Continue reading at Book Riot
[ Book Riot | 2021-02-16 11:36:00 UTC ]
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The Printing Charity has rebranded its annual Print Futures Awards as the Rising Star Awards, and they are now open for online entries. Continue reading at The Bookseller
[ The Bookseller | 2021-02-15 04:23:36 UTC ]
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A year ago next week, under President Trump, the State Department designated five Chinese media outlets—official mouthpieces of their country, with bureaus in the United States—as missions of a foreign government. The next day, China responded by kicking out three reporters for the Wall Street... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-02-12 13:31:13 UTC ]
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Bluebird has released Nikesh Shukla's debut memoir Brown Baby with a campaign featuring innovative Facebook adverts which are said to be a first for UK publishing. Continue reading at The Bookseller
[ The Bookseller | 2021-02-08 03:25:47 UTC ]
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This year's Publishers Publicity Circle Awards, which this week unveiled their shortlists, include a Crime and Thriller campaign category and an award for the Best Children’s and YA Celebrity campaign for the first time. Continue reading at The Bookseller
[ The Bookseller | 2021-02-05 12:50:16 UTC ]
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Book People are not the enemy of books, and gatekeeping book and reading culture does no one any favors. Continue reading at Book Riot
[ Book Riot | 2021-02-05 11:37:00 UTC ]
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Unit sales of print book rose 19.5% in the week ended January 30, 2021, over the comparable week in 2020 at outlets that report to BookScan. For the month of January, print unit sales were 21.3% higher than January 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-04 05:00:00 UTC ]
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John Murray is embarking on a PR and marketing campaign for Mick Herron's Slough House, hosting a raft of events with booksellers online in a show of support for both the series and retailers during the latest lockdown. Continue reading at The Bookseller
[ The Bookseller | 2021-02-04 00:21:11 UTC ]
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Bernard Cornwell is bringing back his famous Richard Sharpe character after 15 years' absence, for a new adventure with HarperCollins this autumn. Continue reading at The Bookseller
[ The Bookseller | 2021-02-03 20:30:31 UTC ]
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CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-03 05:01:00 UTC ]
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CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-03 05:01:00 UTC ]
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The Sun on Sunday and children's reading charity BookTrust are launching a new campaign, Books For Kids, asking readers to send in their old children’s books so they can be pulped and turned into new ones, "bringing the joy of reading to more families during lockdown". Continue reading at The Bookseller
[ The Bookseller | 2021-02-02 17:33:21 UTC ]
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