Target Mobilizes Back-to-School Print Campaign With Image Recognition

Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at college students. Target’s In a Snap mobile app also works with print ads in magazines including Conde Nast-owned Domino and Architectural Digest and Time Inc.’s Real Simple. Shoppers with the app downloaded first hover a mobile device above an ad or a page in the catalog. Once the app recognizes a product, users can shop the item by viewing it on Target’s e-commerce site and check out without leaving the app. Instead of incorporating the image recognition feature into Target’s branded app, In a Snap was built as a stand-alone project to quickly launch the back-to-school effort. The big box retailer is also opening a 20,000-square foot store (roughly 15 percent of the size of a typical location) store called Target Express in Minneapolis this week that will promote the app in-store. In a Snap is the latest mobile pilot program that Target has run in the past year as part of its efforts to drive mobile sales from traditional media. In March, the retailer partnered with TBS’ Cougar Town on an initiative that let consumers shop product placements in the show. Another campaign with Purina aimed to drive sales from a newspaper ads. Target is not the only retailer looking to trigger... Continue reading at 'AdWeek'

[ AdWeek | 2014-07-22 00:00:00 UTC ]
News tagged with: #architectural digest #real simple #mobile device #e-commerce site #drive sales

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Adult Titles Drove a 24% Print Book Sales Gain Last Week

Unit sales of print books rose 24% last week over the comparable week in 2020. Sales of travel books continued to rebound after a disastrous 2020, and graphic novel sales soared again. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-29 04:00:00 UTC ]
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W.W. Norton will take Blake Bailey books out of print

"Philip Roth: The Biography" and the memoir "The Splendid Things We Planned" are axed as Blake Bailey's publisher plans to donate to charities. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-04-27 21:01:25 UTC ]
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Thousands of supporters join staff at Mike Pence’s publisher in campaign against book deal

Petition signed by more than 200 Simon & Schuster employees delivered to publishing house also calls for end to deals with members of Trump administrationMore than 200 members of staff at Simon & Schuster have signed a petition calling for the publishing house to cancel its seven-figure... Continue reading at The Guardian

[ The Guardian | 2021-04-27 13:55:17 UTC ]
More news stories like this | News stories tagged with: #petition signed #book deals #petition calling #mike pence #simon schuster #book deal

UK publishing income up 2% in Covid-hit 2020 despite print decline

Total publishing income hit record levels in 2020, rising 2% to £6.4bn, buoyed by a digital surge that helped offset a 6% decline in print sales, a report by the Publishers Association shows. Continue reading at The Bookseller

[ The Bookseller | 2021-04-26 10:50:38 UTC ]
More news stories like this | News stories tagged with: #print decline #6% decline #print sales #publishers association

In-Person Author Tours Won't Be Back Anytime Soon

There are a number of big questions to be answered and logistics to be ironed out before authors hit the road again. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #big questions

Opening the Doorways of Recognition for Native People: A Conversation with Joy Harjo, by Crystal AC Salas

Interviews Photo © Matika Wilbur For the 44th Annual Writers Week, the University of California, Riverside Department of Creative Writing, in partnership with the LA Review of Books, honored three US Poets Laureate with Lifetime Achievement... Continue reading at World Literature Today

[ World Literature Today | 2021-04-21 15:11:24 UTC ]
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US First-Quarter 2021 Print Book Sales Grew 29 Percent

Strong book sales continue in Q1 of 2021, with print sales up 29 percent in the US. And in 2020, ebook sales increased by 17 percent. The post US First-Quarter 2021 Print Book Sales Grew 29 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-19 16:24:12 UTC ]
More news stories like this | News stories tagged with: #print sales #print book

Springing Back to the Blog and the Bookstore (shelftalker)

I’m peeking out to post this week and rejoice that the warmth of spring and the end of a long Covid winter lets us all spend some time together. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-19 13:00:00 UTC ]
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Print Unit Sales Rose 6% Last Week Led by Adult Titles

Unit sales of adult titles jumped for the week ended April 10, 2021, over the comparable week in 2020, offsetting steep declines in the juvenile categories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-16 04:00:00 UTC ]
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Clear Channel scoops Commercial Team of the Year at Campaign Media Awards

The outdoor media owner beat 4 Sales, Hearst Solutions, News UK and Reach Solutions to claim the coveted prize. Continue reading at Media Week

[ Media Week | 2021-04-14 15:33:07 UTC ]
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The Print Books Sales Surge Continues

Print unit sales jumped 29% in 2021’s first quarter. Most of the increase was due to the surge in book-buying that began last spring and carried over into 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-09 04:00:00 UTC ]
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The Proof is in the Audio: How Proof Listeners Make Sure the Audiobook Matches the Print

Have you ever wondered who's responsible for making sure an audiobook matches the print? It's proof listeners! Continue reading at Book Riot

[ Book Riot | 2021-04-01 10:37:00 UTC ]
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AAPI Authors, Bookstagrammers Organize Support Campaign

Asian American and Pacific Islander members of the book business have launched a social media campaign, #StandUpforAAPI, intended to raise awareness of the ongoing violence and hate incidents targeting AAPI communities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #asian american #raise awareness #book business

Unit Sales of Print Books Soared 36.5% Last Week

Though unit sales began softening a bit at this time last year because of the early impact of the pandemic, the spike in sales last week was mainly due to the continued demand for print books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-18 04:00:00 UTC ]
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Independent bookstore owners look back at a year spent trying to stay afloat. Not all of them succeeded.

Bouncers, hand deliveries and debt became the new reality for shop owners across the country. Continue reading at The Washington Post

[ The Washington Post | 2021-03-15 12:00:00 UTC ]
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Racism targets some but works against everybody

Racist policy choices ultimately deprive society as a whole, writes Heather McGhee. Continue reading at The Washington Post

[ The Washington Post | 2021-03-12 13:00:00 UTC ]
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Let Me Ruin Your Childhood: The Inequality of School Book Fairs

It's easy to be nostalgic about Scholastic Book Fairs, but for poor kids and underfunded communities, school book fairs look very different. Continue reading at Book Riot

[ Book Riot | 2021-03-12 11:31:00 UTC ]
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Looking back on a year of the pandemic, and WPP’s recovery of sorts: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. One year later Good morning! We have now been living with the threat of... Continue reading at Advertising Age

[ Advertising Age | 2021-03-12 11:00:00 UTC ]
More news stories like this | News stories tagged with: #day campaign #tote bags #staying safe #cmo strategy #newsletters galore #corporate subscriptions #@adage #—including access #digital content

March Starts with 34% Pop in Print Unit Sales

Fueled by huge gains for a host of Dr. Seuss titles, as well as solid results for several new books, unit sales of print books soared 34.2% in the week ended Mar. 6, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-12 05:00:00 UTC ]
More news stories like this | News stories tagged with: #huge gains #seuss titles #solid results #dr. seuss