Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at college students. Target’s In a Snap mobile app also works with print ads in magazines including Conde Nast-owned Domino and Architectural Digest and Time Inc.’s Real Simple. Shoppers with the app downloaded first hover a mobile device above an ad or a page in the catalog. Once the app recognizes a product, users can shop the item by viewing it on Target’s e-commerce site and check out without leaving the app. Instead of incorporating the image recognition feature into Target’s branded app, In a Snap was built as a stand-alone project to quickly launch the back-to-school effort. The big box retailer is also opening a 20,000-square foot store (roughly 15 percent of the size of a typical location) store called Target Express in Minneapolis this week that will promote the app in-store. In a Snap is the latest mobile pilot program that Target has run in the past year as part of its efforts to drive mobile sales from traditional media. In March, the retailer partnered with TBS’ Cougar Town on an initiative that let consumers shop product placements in the show. Another campaign with Purina aimed to drive sales from a newspaper ads. Target is not the only retailer looking to trigger... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-22 00:00:00 UTC ]
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Unit sales of print books dipped 2.9% in the week ended Aug. 13, 2022, from the comparable week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-19 04:00:00 UTC ]
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TEGAN AND SARA TRAILER DROP, TEGAN AND SARA TRAILER DROP—this is not a drill! If you clicked on this, you’re probably well aware that the beloved sister indie pop duo published a memoir in 2019 called High School. Amazon Freevee (boo) is adapting it into a TV show (yay) starring Railey and... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-18 16:25:50 UTC ]
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Last week’s sales pattern looked a lot like the previous week: a modest sales decline compared to a year ago, with higher sales of adult fiction and young adult titles offset by lower adult nonfiction and juvenile sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-18 04:00:00 UTC ]
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In the latest book from Taylor Jenkins Reid, a retired tennis player returns to the court to defend her record Continue reading at The Washington Post
[ The Washington Post | 2022-08-17 12:00:00 UTC ]
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The following first appeared in Lit Hub’s The Craft of Writing newsletter—sign up here. At a literary festival a few years ago, during question time after a panel discussion, an audience member told me, “You’re one of those intuitive writers,” stepping hard on the adjective. Aren’t we all... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-12 08:52:32 UTC ]
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A double-digit increase in adult fiction sales and gains in YA were not enough to offset declines in adult nonfiction and the juvenile categories, leading to a 2.1% drop in unit sales of print books in the week ended Aug. 6, 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-12 04:00:00 UTC ]
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A double-digit sales increase in adult fiction sales and higher young adult sales were not enough to offset declines in adult nonfiction and the juvenile categories, leading to a 2.1% dip in print sales last week compared to the week ended August 7, 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-11 04:00:00 UTC ]
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In a 'steady' market, NPD sees print sales in the United States decline 1.6 million units in July, typically a month for some losses. The post NPD Books on July’s US Print Market: 6 Percent Lower, Year to Date appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-10 18:34:37 UTC ]
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Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian
[ The Guardian | 2022-08-08 23:21:18 UTC ]
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Winamp is the music software that just won't die. In the first update in four years, the producers described it as the "culmination" of years of hard work, including two teams and a pandemic-dictated hiatus. The result is a lot of under-the-hood upgrades and improvements, but it’s still the... Continue reading at Engadget
[ Engadget | 2022-08-04 11:15:22 UTC ]
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Graham Robb brings 2,000 years of history to life, weaving in rich details and forgotten characters. Continue reading at The Washington Post
[ The Washington Post | 2022-07-29 12:00:00 UTC ]
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Double-digit gains in the adult fiction and young adult categories led to a 4.4% increase in unit sales of print books in the week ended July 23, 2022, over the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-29 04:00:00 UTC ]
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While there were no big announcements, creators and publishers of middle-grade and YA graphic novels had a strong presence at the show and the recent surge in organized efforts at censorship was a major topic of panels and discussions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-27 04:00:00 UTC ]
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Many people may have forgotten that before it became a tech and ecommerce behemoth, Amazon started as an online bookseller in 1994. Nearly three decades later, Amazon is celebrating the roots of its business with a major campaign for its books division. The goal of the campaign, titled "That... Continue reading at AdWeek
[ AdWeek | 2022-07-25 13:00:00 UTC ]
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Tabloid with long relationship with former president blasts him over Capitol attack, saying he is unworthy to be elected againRupert Murdoch, hitherto one of Donald Trump’s most loyal media messengers, appears to have turned on the former president.US media circles were rocked this weekend after... Continue reading at The Guardian
[ The Guardian | 2022-07-25 06:00:29 UTC ]
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Both in good times and under tough circumstances, Hong Kong and China print players remain steadfast in their mission to under-promise, over-deliver, and continue innovating. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-22 04:00:00 UTC ]
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Both in good times and under tough circumstances, Hong Kong and China print players remain steadfast in their mission to under-promise, over-deliver, and continue innovating. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-22 04:00:00 UTC ]
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A 23% increase in unit sales of adult fiction was offset by a big decline in adult nonfiction sales, resulting in a 2.5% drop in total sales last week compared to 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-21 04:00:00 UTC ]
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Before we begin, I must confess to my bias. I am not an objective reader, so in some ways I have already failed. A few months before I read Elif Batuman’s debut novel The Idiot, I had a conversation with a friend that unlocked a safe in my brain. After, there was nowhere I could […] The post... Continue reading at Electric Literature
[ Electric Literature | 2022-07-19 11:05:00 UTC ]
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A six-book erotica series, launched by the hosts of the 'Bonkers Romance' podcast, has shattered its initial funding goals, raising roughly 35 times what its creators initially hoped, with weeks still to go in its campaign. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-18 04:00:00 UTC ]
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