Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at college students. Target’s In a Snap mobile app also works with print ads in magazines including Conde Nast-owned Domino and Architectural Digest and Time Inc.’s Real Simple. Shoppers with the app downloaded first hover a mobile device above an ad or a page in the catalog. Once the app recognizes a product, users can shop the item by viewing it on Target’s e-commerce site and check out without leaving the app. Instead of incorporating the image recognition feature into Target’s branded app, In a Snap was built as a stand-alone project to quickly launch the back-to-school effort. The big box retailer is also opening a 20,000-square foot store (roughly 15 percent of the size of a typical location) store called Target Express in Minneapolis this week that will promote the app in-store. In a Snap is the latest mobile pilot program that Target has run in the past year as part of its efforts to drive mobile sales from traditional media. In March, the retailer partnered with TBS’ Cougar Town on an initiative that let consumers shop product placements in the show. Another campaign with Purina aimed to drive sales from a newspaper ads. Target is not the only retailer looking to trigger... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-22 00:00:00 UTC ]
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The first book printed in America is expected to fetch up to $30m (£20m) when it goes under the hammer in New York later this year. Continue reading at BBC News
[ BBC News | 2013-04-17 00:00:00 UTC ]
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Only newspapers have been given up for dead more often than magazines. But though their print cousins continue to lose advertising at a brisk clip, some magazine publishers are trumpeting a turnaround few could have foreseen in the dark days of 2008 and 2009, when nearly 1,000 titles shut... Continue reading at Crains New York
[ Crains New York | 2013-04-17 00:00:00 UTC ]
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Sales of printed books jumped more than £1m last week, after the value of the market hit a... Continue reading at The Bookseller
[ The Bookseller | 2013-04-16 00:00:00 UTC ]
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#poor week
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New entrants to the UK ebook market buy more books, but tend to buy more from Amazon, even for... Continue reading at The Bookseller
[ The Bookseller | 2013-04-16 00:00:00 UTC ]
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British novelist Michelle Lovric and Strega Prize-winner Tiziano Scarpa are among a large group... Continue reading at The Bookseller
[ The Bookseller | 2013-04-11 00:00:00 UTC ]
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#authors campaign
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A trade-wide promotion that celebrates books and bookshops is to launch in September, backed by... Continue reading at The Bookseller
[ The Bookseller | 2013-04-11 00:00:00 UTC ]
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#celebrates books
Lizzie Skurnick Books, named after the author who will oversee the titles, will re-release old favorites among young adult titles first published between the 1920s and 1980s. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-04-08 00:00:00 UTC ]
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Between 2003 and 2012, media giant Gannett Co. shed more than 20,000 employees, some of them journalists at its television stations, local newspapers and flagship daily USA Today. Nonetheless, on a recent Saturday, the publisher sent recruiters to the Columbia University Graduate School of... Continue reading at Crains New York
[ Crains New York | 2013-04-06 00:00:00 UTC ]
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Penguin division Michael Joseph has launched a major marketing campaign to support the paperback... Continue reading at The Bookseller
[ The Bookseller | 2013-04-04 00:00:00 UTC ]
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#marian keyes
The tale of Google and Frommer's famed travel guides has taken another twist this evening. Associated Press writer Beth Harpaz reports Arthur Frommer confirmed over the phone that he has retaken control of the brand from Google, and plans to continue publishing them in ebook and print formats,... Continue reading at Engadget
[ Engadget | 2013-04-04 00:00:00 UTC ]
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Spending on printed books soared by more than £2m in the UK last week, with the value of... Continue reading at The Bookseller
[ The Bookseller | 2013-04-03 00:00:00 UTC ]
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Only 23 magazines launched in the first quarter of 2013, compared with 44 in the same period a year ago, but the number of titles that shut down between Jan. 1 and the end of March also dropped, according to figures released Monday by online database MediaFinder.com.The new titles include Condé... Continue reading at Crains New York
[ Crains New York | 2013-04-02 00:00:00 UTC ]
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Publishers are looking to mobile channels to sell bespoke digital content as research suggests... Continue reading at The Bookseller
[ The Bookseller | 2013-04-02 00:00:00 UTC ]
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Google has killed off the print editions of Frommer's guide books. And this makes sense, as Google never wanted to be a publisher and only bought Frommer's for the metadata. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-26 00:00:00 UTC ]
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Little, Brown is celebrating the 15th anniversary of Alexander McCall Smith’s The No 1... Continue reading at The Bookseller
[ The Bookseller | 2013-03-22 00:00:00 UTC ]
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Were we really expecting a different outcome? Several months after Google bought Frommer's to bolster its location efforts, Skift hears that the iconic travel guide maker has completely stopped publication of print editions as its focus swings to the online realm. Authors say that many of their... Continue reading at Engadget
[ Engadget | 2013-03-22 00:00:00 UTC ]
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For the fifth year in a row, UK book revenue is down, as consumers switch from print to digital formats and from physical shops to online retailers, even for print purchases. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-21 00:00:00 UTC ]
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Printed book sales in the UK slipped back last week, despite a number of new novels by some of... Continue reading at The Bookseller
[ The Bookseller | 2013-03-19 00:00:00 UTC ]
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W H Smith has defended its record on book marketing promotions, after being accused by Biteback... Continue reading at The Bookseller
[ The Bookseller | 2013-03-15 00:00:00 UTC ]
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Less than 5% of all published books are available in an accessible format. Several organizations, notably Bookshare, are working to change that woeful statistic. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-14 00:00:00 UTC ]
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#published books