Target Mobilizes Back-to-School Print Campaign With Image Recognition

Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at college students. Target’s In a Snap mobile app also works with print ads in magazines including Conde Nast-owned Domino and Architectural Digest and Time Inc.’s Real Simple. Shoppers with the app downloaded first hover a mobile device above an ad or a page in the catalog. Once the app recognizes a product, users can shop the item by viewing it on Target’s e-commerce site and check out without leaving the app. Instead of incorporating the image recognition feature into Target’s branded app, In a Snap was built as a stand-alone project to quickly launch the back-to-school effort. The big box retailer is also opening a 20,000-square foot store (roughly 15 percent of the size of a typical location) store called Target Express in Minneapolis this week that will promote the app in-store. In a Snap is the latest mobile pilot program that Target has run in the past year as part of its efforts to drive mobile sales from traditional media. In March, the retailer partnered with TBS’ Cougar Town on an initiative that let consumers shop product placements in the show. Another campaign with Purina aimed to drive sales from a newspaper ads. Target is not the only retailer looking to trigger... Continue reading at 'AdWeek'

[ AdWeek | 2014-07-22 00:00:00 UTC ]
News tagged with: #architectural digest #real simple #mobile device #e-commerce site #drive sales

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Sales of printed books slump in 2012

The printed book market fell by almost £74m in 2012, down 4.6% year on year, but the rate of decline was slowed by Fifty Shades Of Grey. Continue reading at BBC World

[ BBC World | 2013-01-04 00:00:00 UTC ]
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Printed book sales slump £74m in 2012

The value of the printed book market slumped by almost £74m year on year in 2012 but,... Continue reading at The Bookseller

[ The Bookseller | 2013-01-03 00:00:00 UTC ]
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Print book sales soar to three-year high

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[ The Bookseller | 2012-12-28 00:00:00 UTC ]
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Newsweek unveils last print cover

Newsweek, the 80-year-old US current affairs magazine, features a Twitter-style hashtag on the cover of its last ever print edition. Continue reading at BBC World

[ BBC World | 2012-12-24 00:00:00 UTC ]
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Print discounts deeper in 2012

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[ The Bookseller | 2012-12-21 00:00:00 UTC ]
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'Boycott Amazon' campaign launched

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[ The Bookseller | 2012-12-19 00:00:00 UTC ]
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Pickles: library campaigners are 'bunch of luvvies'

Communities secretary Eric Pickles has described worries about the future of public libraries as... Continue reading at The Bookseller

[ The Bookseller | 2012-12-18 00:00:00 UTC ]
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USA’s Top-Selling Print Books of 2012 from Nielsen

It comes as no surprise that Nielsen BookScan's top-selling print book lists for 2012 are dominated by Fifty Shades and the Hunger Games. See what else is on the lists. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-15 00:00:00 UTC ]
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Hearst Puts a Toe Back in Trade Publishing

Ever since Hearst Corp. sold William Morrow to News Corp. in 1999, its book publishing activities have focused on partnering with different houses to publish books based on content from its magazines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-10 00:00:00 UTC ]
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Three Booksellers Look Back

For the past decade the American Booksellers Association has been warning about the need for succession plans and the graying of booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-10 00:00:00 UTC ]
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Mobile Self-publishing Platform XinXii Launches in Russia

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[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
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Printed book sales rise £8m week on week

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[ The Bookseller | 2012-12-04 00:00:00 UTC ]
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HarperCollins Canada Tests Geo-Targeted Marketing

HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
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