Survey: Interactive Ads Highly Engaging

Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine ads, according to Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
News tagged with: #digital readers #digital editions #highly engaged

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SIBA 2019: Spartanburg Hosts High Energy Show

The Southern Independent Booksellers Alliance Discovery Show in Spartanburg, S.C. this past weekend was one of the best attended in years and offered an enthusiastic kick-off to the fall regional season, and a rousing send-off for outgoing executive director Wanda Jewell. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #past weekend

The 6 Coolest Campuses Featured in High School Manga

Kick in the new academic year with these high school manga series and the unusual campuses their characters attend every day. Continue reading at Book Riot

[ Book Riot | 2019-09-13 10:39:40 UTC ]
More news stories like this | News stories tagged with: #academic year #manga

Why viewability suffers in ad-heavy environments

Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading at Digiday

[ Digiday | 2019-09-12 18:40:59 UTC ]
More news stories like this | News stories tagged with: #print media #full page #editorial content #digital publishing

How 'cookie matching' at Google caused an ad tech divide

Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry... Continue reading at Advertising Age

[ Advertising Age | 2019-09-09 16:35:44 UTC ]
More news stories like this | News stories tagged with: #digital advertising #phone interview #e-mail statement #big deal #digital publishers

Retailers must work together to save UK high street, Bird tells BA conference

Booksellers must pull together with other retailers in their community to increase footfall and save the British high street, the Booksellers Association conference heard on Sunday. Continue reading at The Bookseller

[ The Bookseller | 2019-09-08 23:26:25 UTC ]
More news stories like this | News stories tagged with: #booksellers association

With ‘Gun Island,’ Amitav Ghosh turns global crises into engaging fiction

The author’s ninth novel deals with climate change and human migration — but it’s not homework. Continue reading at The Washington Post

[ The Washington Post | 2019-09-08 19:44:11 UTC ]
More news stories like this | News stories tagged with: #climate change

A year after facing steep declines, NFL ad pricing is on the rebound

Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Back in Black NFL ad pricing has rebounded after last year’s drop,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-06 09:00:00 UTC ]
More news stories like this | News stories tagged with: #tail end #social disease #nielsen

Independents optimistic despite Brexit and challenging high street environment

Brexit, environmental issues and Christmas trading are looming large in independent booksellers’ minds ahead of the annual Booksellers Association conference, which kicks off in Birmingham on Sunday. Continue reading at The Bookseller

[ The Bookseller | 2019-09-06 07:34:02 UTC ]
More news stories like this | News stories tagged with: #environmental issues #christmas trading #independent booksellers #booksellers association

Why Did Interactive Ebooks Never Catch On?

We examine why interactive ebooks have struggled to catch on among readers, considering the work that goes into them, the distraction of them, and more. Continue reading at Book Riot

[ Book Riot | 2019-09-05 10:36:04 UTC ]
More news stories like this | News stories tagged with: #interactive ebooks #ebooks

Conde Nast veteran Kim Kelleher tapped to lead AMC Networks ad sales

A month after longtime AMC Networks ad sales executive Scott Collins parted ways with the home of “The Walking Dead” and “Killing Eve,” the cable programmer has tapped a mainstay from the magazine world to oversee its linear TV and digital inventory. AMC this afternoon announced that it has... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 23:26:31 UTC ]
More news stories like this | News stories tagged with: #upfront negotiations #ad sales #conde nast

‘With the Fire on High’ is wise, poetic, and perfect for foodies

Elizabeth Acevedo’s latest YA novel has wide appeal, a compelling lead, and descriptions of mouthwatering food. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2019-08-27 21:51:53 UTC ]
More news stories like this | News stories tagged with: #elizabeth acevedo #latest ya #wide appeal #compelling lead #mouthwatering food #ya novel

‘With the Fire on High’ is wise, poetic, and perfect for foodies

Elizabeth Acevedo’s latest YA novel has wide appeal, a compelling lead, and descriptions of mouthwatering food. Continue reading at The Christian Science Monitor

‘With the Fire on High’ is wise, poetic, and perfect for foodies

Elizabeth Acevedo’s latest YA novel has wide appeal, a compelling lead, and descriptions of mouthwatering food. Continue reading at The Christian Science Monitor

‘With the Fire on High’ is wise, poetic, and perfect for foodies

Elizabeth Acevedo’s latest YA novel has wide appeal, a compelling lead, and descriptions of mouthwatering food. Continue reading at The Christian Science Monitor

Beijing International Book Fair Cites 320,000 Visitors, High Tech Interest

Digital marketing approaches supported by 5G and edtech in early-age English-language training were key interests at the 2019 Beijing Book Fair. The post Beijing International Book Fair Cites 320,000 Visitors, High Tech Interest appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-27 05:30:18 UTC ]
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1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue

The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-08-14 04:01:54 UTC ]
More news stories like this | News stories tagged with: #revenue appeared #magazine company #hearst

BA and retailers demand business rate reform to save UK high street

The Booksellers Association has joined forces with more than 50 UK retailers to demand changes to the business rates system in a bid to save the high street. Continue reading at The Bookseller

[ The Bookseller | 2019-08-12 17:07:43 UTC ]
More news stories like this | News stories tagged with: #joined forces #high street #booksellers association

How NBC News’ vertical sites became audience engagement laboratories

Since they launched in 2017, three NBC News sub-brands, Mach, Better and Think, have become laboratories where the news publisher is learning to more effectively serve its readers' needs. The post How NBC News’ vertical sites became audience engagement laboratories appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-08-05 04:01:49 UTC ]
More news stories like this | News stories tagged with: #nbc news #news publisher

CUP launches early content platform Cambridge Open Engage

Cambridge University Press is launching an early and open content platform to publish research outputs such as preprint papers, abstracts, conference proceedings and open data. Continue reading at The Bookseller

[ The Bookseller | 2019-07-30 08:03:04 UTC ]
More news stories like this | News stories tagged with: #conference proceedings #cambridge university press