Survey: Interactive Ads Highly Engaging

Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine ads, according to Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
News tagged with: #digital readers #digital editions #highly engaged

Other news stories related to: "Survey: Interactive Ads Highly Engaging"

Google experiments with its own contextual ads, as privacy legislation looms

Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on... Continue reading at Advertising Age

[ Advertising Age | 2019-09-24 23:11:20 UTC ]
More news stories like this | All news stories tagged with: #publishing industry #purchase intent #advertising business #real time #machine learning

Agencies and Brands skip work, donate ad space for Global Climate Strike

Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 22:10:02 UTC ]
More news stories like this | All news stories tagged with: #nielsen #public policy #social impact #climate activism

Facebook rolls out more ‘playful’ ad formats: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 10:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing news #anonymous tip #cut deals #chicago bulls #simon dumenco

For Diasporic Writers, Nostalgia is a Powerful Tool For Engaging Home

The summer before my freshman year, a kind family friend gave me a crash course in cultural awakening. She loaded me up with Fuentes, Martí, and Cortázar—all names tethered to any Latin American literature syllabus worth its salt. But it was the works of Gabriel García Márquez that stood out to... Continue reading at Literrary Hub

[ Literrary Hub | 2019-09-20 08:48:41 UTC ]
More news stories like this | All news stories tagged with: #american literature #powerful tool

Now trending in ad tech: 4 things digital marketers should get smart about

At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age

[ Advertising Age | 2019-09-18 14:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #growing exponentially

In ‘High School,’ Tegan and Sara Quin reflect on coming out and hitting it big

In alternating chapters, the twin musicians look back at their tumultuous teen years. Continue reading at The Washington Post

[ The Washington Post | 2019-09-17 20:37:52 UTC ]
More news stories like this | All news stories tagged with: #high school

SIBA 2019: Spartanburg Hosts High Energy Show

The Southern Independent Booksellers Alliance Discovery Show in Spartanburg, S.C. this past weekend was one of the best attended in years and offered an enthusiastic kick-off to the fall regional season, and a rousing send-off for outgoing executive director Wanda Jewell. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-16 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #past weekend

The 6 Coolest Campuses Featured in High School Manga

Kick in the new academic year with these high school manga series and the unusual campuses their characters attend every day. Continue reading at Book Riot

[ Book Riot | 2019-09-13 10:39:40 UTC ]
More news stories like this | All news stories tagged with: #manga #academic year

Why viewability suffers in ad-heavy environments

Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading at Digiday

[ Digiday | 2019-09-12 18:40:59 UTC ]
More news stories like this | All news stories tagged with: #digital publishing #editorial content #print media

How 'cookie matching' at Google caused an ad tech divide

Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry... Continue reading at Advertising Age

[ Advertising Age | 2019-09-09 16:35:44 UTC ]
More news stories like this | All news stories tagged with: #digital publishers #big deal #e-mail statement #phone interview #digital advertising

Retailers must work together to save UK high street, Bird tells BA conference

Booksellers must pull together with other retailers in their community to increase footfall and save the British high street, the Booksellers Association conference heard on Sunday. Continue reading at The Bookseller

[ The Bookseller | 2019-09-08 23:26:25 UTC ]
More news stories like this | All news stories tagged with: #booksellers association

With ‘Gun Island,’ Amitav Ghosh turns global crises into engaging fiction

The author’s ninth novel deals with climate change and human migration — but it’s not homework. Continue reading at The Washington Post

[ The Washington Post | 2019-09-08 19:44:11 UTC ]
More news stories like this | All news stories tagged with: #climate change

A year after facing steep declines, NFL ad pricing is on the rebound

Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Back in Black NFL ad pricing has rebounded after last year’s drop,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-06 09:00:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen #social disease #tail end

Independents optimistic despite Brexit and challenging high street environment

Brexit, environmental issues and Christmas trading are looming large in independent booksellers’ minds ahead of the annual Booksellers Association conference, which kicks off in Birmingham on Sunday. Continue reading at The Bookseller

[ The Bookseller | 2019-09-06 07:34:02 UTC ]
More news stories like this | All news stories tagged with: #booksellers association #independent booksellers #christmas trading #environmental issues

Why Did Interactive Ebooks Never Catch On?

We examine why interactive ebooks have struggled to catch on among readers, considering the work that goes into them, the distraction of them, and more. Continue reading at Book Riot

[ Book Riot | 2019-09-05 10:36:04 UTC ]
More news stories like this | All news stories tagged with: #ebooks #interactive ebooks

Conde Nast veteran Kim Kelleher tapped to lead AMC Networks ad sales

A month after longtime AMC Networks ad sales executive Scott Collins parted ways with the home of “The Walking Dead” and “Killing Eve,” the cable programmer has tapped a mainstay from the magazine world to oversee its linear TV and digital inventory. AMC this afternoon announced that it has... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 23:26:31 UTC ]
More news stories like this | All news stories tagged with: #conde nast #ad sales #upfront negotiations

‘With the Fire on High’ is wise, poetic, and perfect for foodies

Elizabeth Acevedo’s latest YA novel has wide appeal, a compelling lead, and descriptions of mouthwatering food. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2019-08-27 21:51:53 UTC ]
More news stories like this | All news stories tagged with: #ya novel #mouthwatering food #compelling lead #wide appeal #latest ya #elizabeth acevedo

‘With the Fire on High’ is wise, poetic, and perfect for foodies

Elizabeth Acevedo’s latest YA novel has wide appeal, a compelling lead, and descriptions of mouthwatering food. Continue reading at The Christian Science Monitor

‘With the Fire on High’ is wise, poetic, and perfect for foodies

Elizabeth Acevedo’s latest YA novel has wide appeal, a compelling lead, and descriptions of mouthwatering food. Continue reading at The Christian Science Monitor

‘With the Fire on High’ is wise, poetic, and perfect for foodies

Elizabeth Acevedo’s latest YA novel has wide appeal, a compelling lead, and descriptions of mouthwatering food. Continue reading at The Christian Science Monitor