Survey: Interactive Ads “Highly Engaging”

Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine ads, according to Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
News tagged with: #digital readers #digital editions #highly engaged

Other news stories related to: "Survey: Interactive Ads “Highly Engaging”"


High court rules AFP warrant for raid on News Corp journalist's home was invalid

Court quashed warrant but did not order federal police to destroy material, exposing Annika Smethurst and source to possible prosecutionThe News Corporation journalist Annika Smethurst has won a high court case challenging the legality of the police raid on her home seeking the source of leaked... Continue reading at The Guardian

[ The Guardian | 2020-04-15 00:35:17 UTC ]
More news stories like this | All news stories tagged with: #news corp


Vox Solicits Reader Contributions to Keep Its Content Free Amid Ad Declines

The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
More news stories like this | All news stories tagged with: #media industry #york magazine #apple news+ #subscription model #caption id=


Survey of Independent Bookstores Shows Coronavirus Toll

We surveyed nearly three dozen bookstores with more than a thousand years of bookselling experience between them to find out how the new coronavirus outbreak has altered the work that they do. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-08 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #coronavirus outbreak #thousand years #dozen bookstores


Elsevier makes small reduction to high gender pay gap

Elsevier, which for the past two years has reported significant median gender pay gaps of 40% and 39.4%, has reduced that number slightly to 37% in its latest filing. Continue reading at The Bookseller

[ The Bookseller | 2020-04-06 20:51:43 UTC ]
More news stories like this |


Statement: Ad Tech Companies: Stop Journalism-Harming Keyword Blocking Practices

The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
More news stories like this | All news stories tagged with: #digital content


Clive Palmer buys huge ad to push plan to fund malaria drug as possible cure for Covid-19 | Amanda Meade

Mining magnate took over page two and three of the Australian for his grand scheme. Plus: News Corp journos forced to take leaveOn Friday the Australian published a double-page advertisement paid for by the mining magnate Clive Palmer, promoting his plan to fund 1m doses of the malaria drug... Continue reading at The Guardian

[ The Guardian | 2020-03-27 01:06:05 UTC ]
More news stories like this | All news stories tagged with: #news corp #national broadsheet


BookExodus: More Big Five Withdrawals, and BISG Opens a COVID-19 Survey

BISG surveys the impact on publishing of the COVID-19 emergency, and Hachette, Simon & Schuster, and HarperCollins withdraw from BookExpo. The post BookExodus: More Big Five Withdrawals, and BISG Opens a COVID-19 Survey appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-26 14:30:42 UTC ]
More news stories like this | All news stories tagged with: #harpercollins #simon schuster #covid-19 emergency


Missing your print edition of Ad Age? Switch to home delivery now

As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age

[ Advertising Age | 2020-03-24 16:45:00 UTC ]
More news stories like this | All news stories tagged with: #loyal readership #latest information #current situation #increased due #wait times #comor chat #mailing label #account number #top portion #digital account #paid subscriber #past archives #latest issue #digital version #maintain delivery


How 4 Publishers Are Turning Surveys Into Revenue

In a data-driven industry, an age-old product becomes more relevant than ever. The post How 4 Publishers Are Turning Surveys Into Revenue appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-24 14:28:37 UTC ]
More news stories like this | All news stories tagged with: #revenue appeared


The Bookseller survey: staff experiences of working through the coronavirus challenge

At the coronavirus outbreak reshapes our industry, The Bookseller is inviting staff members from across the book trade to share their experiences of working during the coronavirus outbreak. Continue reading at The Bookseller

[ The Bookseller | 2020-03-24 12:47:26 UTC ]
More news stories like this | All news stories tagged with: #bookseller #coronavirus outbreak #bookseller survey


Ad Age print subscription update in light of the COVID-19 pandemic

As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age

[ Advertising Age | 2020-03-19 18:27:27 UTC ]
More news stories like this | All news stories tagged with: #loyal readership #latest information #current situation #increased due #wait times #comor chat #mailing label #account number #top portion #digital account #paid subscriber #past archives #latest issue #digital version #maintain delivery


5 Tips for Adding Humor to a Self-Help Book

Self-help books should be helpful, but bestsellers tend to offer humor too. Here are five tips for adding humor to a self-help book. The post 5 Tips for Adding Humor to a Self-Help Book by Amy Fish appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2020-03-17 17:22:33 UTC ]
More news stories like this | All news stories tagged with: #self-help book


'It's time to pull together', BA urges trade to support high street bookselling

The Booksellers Association is calling on customers and the trade to rally behind retailers and support bookshops, as the coronavirus outbreak hits the high street.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-17 03:39:11 UTC ]
More news stories like this | All news stories tagged with: #booksellers association #high street #support bookshops


LinkedIn Engagement Tactics from Forbes’s Social Media Director

Long maligned as the domain of headhunters and contrived self-promoters, LinkedIn has a tendency to serve as an afterthought in publishers' social strategies, a platform familiar enough to be acknowledged but far less important than Facebook, Instagram or Twitter. Yet unlike those platforms,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-12 17:31:13 UTC ]
More news stories like this | All news stories tagged with: #social networks


Budget set to grant temporary business rates relief for high street

Chancellor Rishi Sunak is expected to announce temporary relief from business rates for high-street shops at his first Budget today. Continue reading at The Bookseller

[ The Bookseller | 2020-03-11 06:20:53 UTC ]
More news stories like this | All news stories tagged with: #business rates #high street


New Survey Finds Little Improvement in Diversity in Romance Publishing

The annual “State of Racial Diversity in Romance Publishing Report” has been released, surveying more than 2,400 romance titles published in 2019. It discovered that for every 100 romance books published in 2019, only 8.3 were written by people of color. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-10 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #annual state #romance publishing #survey finds #racial diversity


Century pre-empts high-concept love story 'for "Fleabag" generation'

Century has pre-empted a high-concept love story "for the 'Fleabag' generation" by debut author Emma Hughes in a two-book deal.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-03 06:09:58 UTC ]
More news stories like this |


Launching Your Audience Engagement Strategy: Lessons From Krautreporter’s Playbook

German news publisher Krautreporter has produced a resource to help other news organisations with audience engagement. The publisher is a Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-02-26 19:15:09 UTC ]
More news stories like this | All news stories tagged with: #news publisher


Christian Publishers Find Added Value in Book Awards

Award-winning Christian titles can often break into the broader market, and publishers are taking notice. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #taking notice #book awards


Caroline Flack biography to be published by Ad Lib

A biography of Caroline Flack by Emily Herbert will be released by John Blake’s new firm Ad Lib Publishing in April, with a share of the profits donated to cyber bullying charities. Continue reading at The Bookseller

[ The Bookseller | 2020-02-16 13:10:53 UTC ]
More news stories like this | All news stories tagged with: #john blake #ad lib