Survey: Interactive Ads “Highly Engaging”

Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine ads, according to Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
News tagged with: #digital readers #digital editions #highly engaged

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Caroline Flack biography to be published by Ad Lib

A biography of Caroline Flack by Emily Herbert will be released by John Blake’s new firm Ad Lib Publishing in April, with a share of the profits donated to cyber bullying charities. Continue reading at The Bookseller

[ The Bookseller | 2020-02-16 13:10:53 UTC ]
More news stories like this | News stories tagged with: #ad lib #john blake


To Grow Revenue and Engage New Readers, Magazines Think of the Children

Kid-focused brand extensions are no new phenomenon in magazine publishing. Sports Illustrated Kids, Time for Kids and perhaps the longest-running of all, National Geographic Kids, have each endured for decades and remain among the most widely circulated titles geared toward young readers. But... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-11 20:35:39 UTC ]
More news stories like this | News stories tagged with: #experience producing #received interest


Facebook's Ads Libraries isn't enough to keep NZ election clean

OPINION: Does seeing ad spend and number of advertisements really tell us that much? Continue reading at Stuff

[ Stuff | 2020-02-07 16:00:00 UTC ]
More news stories like this | News stories tagged with: #ad spend #libraries


People Magazine’s Newest Engagement Play Is Texting Readers Directly

You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
More news stories like this | News stories tagged with: #tentpole events #alexa skills #digital strategy #push notifications #editorial content #makes sense


Peloton told it can't countersue music publishers over high workout music prices

Peloton has failed to convince the court that the National Music Publishers Association violated federal antitrust laws. If you'll recall, the NMPA sued Peloton in early 2019, accusing it of using songs in its workout videos without obtaining the pro... Continue reading at Engadget

[ Engadget | 2020-01-30 13:20:00 UTC ]
More news stories like this | News stories tagged with: #ll recall #publishers association


Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions

When third-party cookies vanish, publishers will need to find alternatives for a host of functions, including user profiling and audience analytics. The post Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-29 05:01:53 UTC ]
More news stories like this | News stories tagged with: #ad targeting #third-party cookie #find alternatives #digital media


See the weird, wonderful ads that made Americans love computers

‘Do You Compute?’ investigates how technology went from being written off as science fiction to something we engage with every day. In the years following the end of World War II, computers were just starting to make their way into the public consciousness. The intimidatingly technical devices... Continue reading at Fast Company

[ Fast Company | 2020-01-27 09:00:47 UTC ]
More news stories like this | News stories tagged with: #public consciousness #science fiction


When everything changed: Novelist Ocean Vuong reflects on a year of intense highs and lows

Ocean Vuong, bestselling author of "On Earth We're Briefly Gorgeous," joins the L.A. Times Book Club on Jan. 27. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-01-09 00:57:08 UTC ]
More news stories like this | News stories tagged with: #ocean vuong #briefly gorgeous #times book #bestselling author


Tremor International to Buy Video Ad Platform Unruly from News Corp

Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
More news stories like this | News stories tagged with: #tremor international #international publishing


The paltry price paid for Unruly rattles the consolidating ad tech market

The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-07 05:00:57 UTC ]
More news stories like this | News stories tagged with: #news corp


Tremor International to Buy Video Ad Platform Unruly from News Corp

Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek

[ AdWeek | 2020-01-06 14:18:42 UTC ]
More news stories like this | News stories tagged with: #tremor international #minority stake #ad-tech company #exclusive rights #news corp #international publishing


Unruly eyes faster growth in tough video ad market after News Corp sale

News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week

[ Media Week | 2020-01-06 09:49:13 UTC ]
More news stories like this | News stories tagged with: #three-year partnership #news corp


Johnson to pledge to cut business rates in bid to revive high street

The government will announce cuts to business rates in the Queen’s Speech today (19th December) in a bid to revive the high street. Continue reading at The Bookseller

[ The Bookseller | 2019-12-19 04:26:38 UTC ]
More news stories like this | News stories tagged with: #business rates #high street


Indie booksellers invited to complete 2019 Christmas trading survey

Indie bookshops in the UK and Ireland are being urged to complete The Bookseller’s annual Christmas trading survey.  Continue reading at The Bookseller

[ The Bookseller | 2019-12-18 19:51:28 UTC ]
More news stories like this | News stories tagged with: #indie bookshops #completethe bookseller


Knights Of Christmas ad hits 100,000 views

​Indie publisher Knights Of is celebrating after its festive inclusive books ad campaign hit 100,000 views.  Continue reading at The Bookseller

[ The Bookseller | 2019-12-16 03:23:22 UTC ]
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Bourke's high-concept dystopian debut to Tramp Press

Tramp Press has acquired Line, a "smart" and "experimental" dystopian debut, commenting on contemporary issues, by Irish writer Niall Bourke. Continue reading at The Bookseller

[ The Bookseller | 2019-11-27 03:54:23 UTC ]
More news stories like this | News stories tagged with: #tramp press #dystopian debut #contemporary issues


Happy 25th anniversary, banner ads -- now it’s time to retire

While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at Advertising Age

[ Advertising Age | 2019-11-25 15:00:00 UTC ]
More news stories like this | News stories tagged with: #banner ads #golden age #digital content


Tom Spurgeon, Who Surveyed the Comic Book World, Dies at 50

A reporter, editor and author, he co-wrote a biography of Stan Lee, oversaw a comics festival and started an award-winning website. Continue reading at The New York Times

[ The New York Times | 2019-11-21 22:50:30 UTC ]
More news stories like this | News stories tagged with: #tom spurgeon #stan lee #comic book


Authors call out John Lewis for 'similarities' between Christmas ad and children's books

John Lewis' Christmas advert has come under fire as author and former bookseller Jen Campbell highlighted the similarities between the advert and her children’s book Franklin’s Flying Bookshop (Thames & Hudson). Continue reading at The Bookseller

[ The Bookseller | 2019-11-18 10:24:18 UTC ]
More news stories like this | News stories tagged with: #christmas advert #authors call #john lewis #christmas ad #bookshop #children’s book #bookseller


The PW Publishing Industry Salary Survey, 2019

More small strides were made in 2018 toward addressing issues of pay disparity and diversification of the workforce. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #addressing issues #publishing industry