Survey: Interactive Ads “Highly Engaging”

Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine ads, according to Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
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High five for The Thursday Murder Club at the top of the charts

Richard Osman's The Thursday Murder Club (Penguin) has scored a fifth week as the UK Official Top 50 number one, selling 29,953 copies.  Continue reading at The Bookseller

[ The Bookseller | 2021-06-22 10:54:39 UTC ]
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Joanna Ho Knows the Virtue of Patience. She’s a High School Vice Principal

Her debut picture book is a best seller, but the road to get there wasn’t always easy. Continue reading at The New York Times

[ The New York Times | 2021-05-27 09:00:04 UTC ]
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U.S. Book Show: Political Books and the Trump ‘Sugar High’

In a conversation at the U.S. Book Show, two agents and two editors provided an in-depth look at perhaps the most heated issue in publishing in 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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High court casts doubt on media companies’ claim of not being responsible for defamatory comments on social media posts

News Corp and Fairfax Media challenge ruling they are liable for defamatory comments on their Facebook postsThe high court has cast doubt on media companies’ claims that they are not responsible for defamatory comments on their social media posts. Fairfax Media and News Corp have taken the... Continue reading at The Guardian

[ The Guardian | 2021-05-18 07:19:27 UTC ]
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Pandemic Survey Finds NYC Writers, Lit Organizations Face Economic Loss

A new survey examining the impact of the pandemic on New York City’s literary community found that 75% of the city’s literary organizations reported some financial loss over the last year, with some organizations reporting losses as high as $100,000. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-12 04:00:00 UTC ]
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Rankin's A Song for the Dark Times hits the high note in top spot

Ian Rankin's A Song for the Dark Times (Orion) has clearly struck a chord with the book-buying public, reaching a crescendo in its first full week on sale and hitting the UK Official Top 50 number one spot. Continue reading at The Bookseller

[ The Bookseller | 2021-05-11 02:14:07 UTC ]
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Ad Age Agency Report 2021: Rankings and analysis

Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age

[ Advertising Age | 2021-05-02 18:39:14 UTC ]
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Most staff want two or three days a week in office, survey finds

A survey of trade staff shows the majority would prefer to work two or three days a week in the office, but many want flexible working to go further to aid accessibility to the trade. Continue reading at The Bookseller

[ The Bookseller | 2021-04-30 15:53:10 UTC ]
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Remember when high culture was revered? Louis Menand’s ‘The Free World’ made me nostalgic.

The New Yorker writer’s new book remind us of how much we’ve forgotten or neglected because of our widespread cultural amnesia. Continue reading at The Washington Post

[ The Washington Post | 2021-04-21 05:24:46 UTC ]
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Bookseller survey finds fatigue and low morale after year of lockdown

A survey conducted by The Bookseller reveals that 12 months after lockdown began, many feel low and isolated, with views on a return to ‘normal’ life decidedly split. Continue reading at The Bookseller

[ The Bookseller | 2021-03-19 15:22:20 UTC ]
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‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
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At WI16, Booksellers Were 'Very Engaged'

The American Booksellers Association’s virtual Winter Institute attracted 1,971 participants last month, up from the 1,500 people who attended last year’s live meeting in Baltimore. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-26 05:00:00 UTC ]
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This Ad Centered on Breastfeeding Is Both ‘Unapologetically Raw’ and Joyously Supportive

Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek

[ AdWeek | 2021-02-23 00:46:05 UTC ]
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Coronet hits the high notes with Sophie Ellis-Bextor’s debut

Coronet will publish Sophie Ellis-Bextor’s debut Spinning Plates, offering “part memoir, part musings” and “how to navigate life in the face of failure and imperfection”.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-22 06:15:14 UTC ]
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Context and environment are driving success for video pre-roll ads

Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday

[ Digiday | 2021-02-17 02:00:00 UTC ]
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Oxford publishing groups launch post-lockdown working survey

Three Oxford-based groups of publishing workers are launching a survey to explore the experience of working from home and how work patterns might change after lockdown.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-16 17:30:43 UTC ]
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Armitage and Fiennes among all-star cast for PRH Audio's 2000 AD adaptations

Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller

[ The Bookseller | 2021-02-14 17:22:53 UTC ]
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Childwise survey reveals that 25% never read for pleasure

More than a quarter of children never read for pleasure, according to the Childwise 2021 Monitor Report. Continue reading at The Bookseller

[ The Bookseller | 2021-02-11 18:53:32 UTC ]
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What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
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