Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine ads, according to Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
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In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:32 UTC ]
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The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-11-15 14:59:22 UTC ]
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Printed book sales plunge in first six months of 2020 on back of shop and school closuresSee all our coronavirus coverageSales of digital books by British publishers are set to hit an all-time high this year as the public turns to reading to escape pandemic cabin fever.However, the ebook and... Continue reading at The Guardian
[ The Guardian | 2020-11-14 07:00:02 UTC ]
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With most of the British Isles going back into lockdown over the past few weeks, The Bookseller is inviting people from across the trade to share their thoughts and experiences. Continue reading at The Bookseller
[ The Bookseller | 2020-11-09 01:38:36 UTC ]
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As part of Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October). Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 21:31:44 UTC ]
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HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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In a Frankfurter Buchmesse ARTS+ session, publisher Antoine Tanguay introduces his interactive storytelling project and why he believes publishers need to adapt to 'changing cultural needs.' The post Québec City Publisher Antoine Tanguay’s Interactive ‘Cabinet of Curiosities’ appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-14 20:21:09 UTC ]
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In a Frankfurter Buchmesse ARTS+ session, publisher Antoine Tanguay introduces his interactive storytelling project and why he believes publishers need to adapt to 'changing cultural needs.' The post Montreal Publisher Antoine Tanguay’s Interactive ‘Cabinet of Curiosities’ appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-14 20:21:09 UTC ]
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Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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West End performer and author Carrie Hope Fletcher has advised industry professionals to mobilise their social media platforms and create "engaging, authentic" content to increase audiences. Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 13:54:26 UTC ]
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Penguin Random House launches The Conversation, a hub of content collections 'to combat racism and end racial inequities'—meant for families, educators, and businesses. The post PRH Opens ‘The Conversation’ To ‘Sustain Antiracist Engagement’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-22 19:17:06 UTC ]
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Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek
[ AdWeek | 2020-09-17 12:00:07 UTC ]
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As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek
[ AdWeek | 2020-09-03 12:30:00 UTC ]
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Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek
[ AdWeek | 2020-09-02 14:20:11 UTC ]
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Trapeze and Ordnance Survey will publish their third puzzle book together, The Ordnance Survey Great British Treasure Hunt, in November. Continue reading at The Bookseller
[ The Bookseller | 2020-08-19 20:42:14 UTC ]
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The novel is the bravura performance of a writer, poised at the edge of the day’s vast darkness, gathering all the warmth and light she can muster. Continue reading at The Washington Post
[ The Washington Post | 2020-08-14 15:51:08 UTC ]
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The Publishers Association has said it "looks forward to engaging" with a new expert advisory panel set up to investigate the pandemic's impact on arts and culture, although it has failed to include a representative from the industry. Continue reading at The Bookseller
[ The Bookseller | 2020-08-05 09:04:29 UTC ]
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Citing a surge in demand for its services, the Book Industry Charitable Foundation, the nonprofit organization that assists booksellers in need, has promoted Kate Weiss to programs manager, and is recruiting a new communications coordinator. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-05 04:00:00 UTC ]
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Fairfax County, Va., changes high school’s name from Robert E. Lee to John Lewis Continue reading at MarketWatch.com
[ MarketWatch.com | 2020-07-24 15:01:13 UTC ]
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National Law Journal EIC departs for Bloomberg, an EIC returns to Gizmodo, TechCrunch COO moves on and more. The post Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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