Survey: Interactive Ads “Highly Engaging”

Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine ads, according to Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
News tagged with: #digital readers #digital editions #highly engaged

Other Publishing stories related to: 'Survey: Interactive Ads “Highly Engaging”'

‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #digital publishers

At WI16, Booksellers Were 'Very Engaged'

The American Booksellers Association’s virtual Winter Institute attracted 1,971 participants last month, up from the 1,500 people who attended last year’s live meeting in Baltimore. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-26 05:00:00 UTC ]
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This Ad Centered on Breastfeeding Is Both ‘Unapologetically Raw’ and Joyously Supportive

Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek

[ AdWeek | 2021-02-23 00:46:05 UTC ]
More news stories like this | News stories tagged with: #digital content

Coronet hits the high notes with Sophie Ellis-Bextor’s debut

Coronet will publish Sophie Ellis-Bextor’s debut Spinning Plates, offering “part memoir, part musings” and “how to navigate life in the face of failure and imperfection”.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-22 06:15:14 UTC ]
More news stories like this | News stories tagged with: #high notes

Context and environment are driving success for video pre-roll ads

Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday

[ Digiday | 2021-02-17 02:00:00 UTC ]
More news stories like this | News stories tagged with: #context matters #user experience #premium publisher

Oxford publishing groups launch post-lockdown working survey

Three Oxford-based groups of publishing workers are launching a survey to explore the experience of working from home and how work patterns might change after lockdown.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-16 17:30:43 UTC ]
More news stories like this | News stories tagged with: #publishing workers

Armitage and Fiennes among all-star cast for PRH Audio's 2000 AD adaptations

Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller

[ The Bookseller | 2021-02-14 17:22:53 UTC ]
More news stories like this | News stories tagged with: #all-star cast #prh audio #audiobook adaptations #audiobook

Childwise survey reveals that 25% never read for pleasure

More than a quarter of children never read for pleasure, according to the Childwise 2021 Monitor Report. Continue reading at The Bookseller

[ The Bookseller | 2021-02-11 18:53:32 UTC ]
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What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media

What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media

Sales of Print Books End January on High Note

Unit sales of print book rose 19.5% in the week ended January 30, 2021, over the comparable week in 2020 at outlets that report to BookScan. For the month of January, print unit sales were 21.3% higher than January 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-04 05:00:00 UTC ]
More news stories like this | News stories tagged with: #high note #3% higher #print book

‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind

Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-01-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #mind appeared #digital publishers

“When They Go Low, We Go High”: Keeping Calm in the Critical Race Memoir

IN THE DAYS FOLLOWING the Japanese attack on Pearl Harbor, the Archive of American Folk Song dispatched its field workers in 10 different regions across the United States to solicit average Americans’ opinions about the bombing and FDR’s ensuing proposal for a declaration of war. A second round... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2021-01-08 18:00:08 UTC ]
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Ed Tarkington’s ‘The Fortunate Ones’ has echoes of ‘Gatsby,’ as a boy becomes enthralled by high society

Though the novel is far from derivative, aspects of “The Fortunate Ones” pay homage to a slew of classic novels. Continue reading at The Washington Post

[ The Washington Post | 2021-01-05 17:46:10 UTC ]
More news stories like this | News stories tagged with: #high society #pay homage #classic novels

Indie booksellers invited to complete 2020 Christmas trading survey

Indie bookshops in the UK and Ireland are invited to complete The Bookseller’s annual Christmas trading survey.  Continue reading at The Bookseller

[ The Bookseller | 2020-12-17 20:16:26 UTC ]
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The Skillset Podcast #10: Jason Broughton on the Importance of Engaging the Unengaged

There aren’t too many librarians who get into the business in order to sue the federal government. And to be fair Jason Broughton, the state librarian of Vermont, didn’t want to join this club. But as the head of the census for the state of Vermont, he wanted to make sure everyone in the state... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-11 05:00:00 UTC ]
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National TV Ad Sales Shrank 11% This Year, But Are Bouncing Back

In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek

[ AdWeek | 2020-12-07 02:00:00 UTC ]
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Green Book Supply Chain Alliance launches industry survey

The International Green Book Supply Chain Alliance has this week launched a global industry survey, to gather data about the publishing industry's environmental intiatives.  Continue reading at The Bookseller

[ The Bookseller | 2020-12-03 20:48:23 UTC ]
More news stories like this | News stories tagged with: #publishing industry

Surveying the Coronavirus’ Impact on the International Book Business

The IPA explores 'the need for a joined-up, ecosystem recovery roadmap' to address effects of the pandemic on the world publishing industry. The post Surveying the Coronavirus’ Impact on the International Book Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-11-24 16:10:39 UTC ]
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Chicago High School Students Get Free Digital Access to Obama's 'A Promised Land'

All Chicago Public Schools high school students and staff can freely access the e-book and digital audio of 'A Promised Land' through December 31, 2020, via OverDrive's Sora app. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-24 05:00:00 UTC ]
More news stories like this | News stories tagged with: #promised land #digital audio #e-book