Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine ads, according to Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
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They deal with homework, teenage romance — and often, larger burdens, Elly Fishman writes. Continue reading at The Washington Post
[ The Washington Post | 2021-08-27 12:00:00 UTC ]
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Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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Seeking out the best new Black, Asian and minority ethnic writers, this year’s finalists range across continents to show ‘the best of what stories can do’The fallout from civil war invades the London home of a high-flying Sri Lankan couple. An elderly Jamaican woman faces up bravely to the... Continue reading at The Guardian
[ The Guardian | 2021-07-29 11:00:30 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Truck driver shortages, widespread port congestion, and skyrocketing container costs are among the biggest challenges facing the book industry supply chain for the rest of the year and into 2022, panelists on a July 6 BISG webinar looking at freight and shipping issues agreed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-07 04:00:00 UTC ]
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There’s a feeling of real energy and momentum to the Lit in Colour: Diversity in Literature in English Schools report released this week, from research conducted by Penguin Random House as part of the wider Lit in Colour campaign. Continue reading at The Bookseller
[ The Bookseller | 2021-07-03 02:17:46 UTC ]
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A report on racism in the publishing workplace found that much work needs to be done to foster a more inclusive industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-25 04:00:00 UTC ]
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Richard Osman's The Thursday Murder Club (Penguin) has scored a fifth week as the UK Official Top 50 number one, selling 29,953 copies. Continue reading at The Bookseller
[ The Bookseller | 2021-06-22 10:54:39 UTC ]
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Helped by a strong performance in the fourth quarter ended April 30, 2021, revenue at John Wiley rose 6% in fiscal year 2021 over fiscal 2020. The company reported operating income of $185 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-10 04:00:00 UTC ]
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Her debut picture book is a best seller, but the road to get there wasn’t always easy. Continue reading at The New York Times
[ The New York Times | 2021-05-27 09:00:04 UTC ]
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In a conversation at the U.S. Book Show, two agents and two editors provided an in-depth look at perhaps the most heated issue in publishing in 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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News Corp and Fairfax Media challenge ruling they are liable for defamatory comments on their Facebook postsThe high court has cast doubt on media companies’ claims that they are not responsible for defamatory comments on their social media posts. Fairfax Media and News Corp have taken the... Continue reading at The Guardian
[ The Guardian | 2021-05-18 07:19:27 UTC ]
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A new survey examining the impact of the pandemic on New York City’s literary community found that 75% of the city’s literary organizations reported some financial loss over the last year, with some organizations reporting losses as high as $100,000. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-12 04:00:00 UTC ]
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Ian Rankin's A Song for the Dark Times (Orion) has clearly struck a chord with the book-buying public, reaching a crescendo in its first full week on sale and hitting the UK Official Top 50 number one spot. Continue reading at The Bookseller
[ The Bookseller | 2021-05-11 02:14:07 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age
[ Advertising Age | 2021-05-02 18:39:14 UTC ]
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A survey of trade staff shows the majority would prefer to work two or three days a week in the office, but many want flexible working to go further to aid accessibility to the trade. Continue reading at The Bookseller
[ The Bookseller | 2021-04-30 15:53:10 UTC ]
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The New Yorker writer’s new book remind us of how much we’ve forgotten or neglected because of our widespread cultural amnesia. Continue reading at The Washington Post
[ The Washington Post | 2021-04-21 05:24:46 UTC ]
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A survey conducted by The Bookseller reveals that 12 months after lockdown began, many feel low and isolated, with views on a return to ‘normal’ life decidedly split. Continue reading at The Bookseller
[ The Bookseller | 2021-03-19 15:22:20 UTC ]
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