Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine ads, according to Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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Unit sales of print book rose 19.5% in the week ended January 30, 2021, over the comparable week in 2020 at outlets that report to BookScan. For the month of January, print unit sales were 21.3% higher than January 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-04 05:00:00 UTC ]
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Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-01-22 05:01:00 UTC ]
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IN THE DAYS FOLLOWING the Japanese attack on Pearl Harbor, the Archive of American Folk Song dispatched its field workers in 10 different regions across the United States to solicit average Americans’ opinions about the bombing and FDR’s ensuing proposal for a declaration of war. A second round... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2021-01-08 18:00:08 UTC ]
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Though the novel is far from derivative, aspects of “The Fortunate Ones” pay homage to a slew of classic novels. Continue reading at The Washington Post
[ The Washington Post | 2021-01-05 17:46:10 UTC ]
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Indie bookshops in the UK and Ireland are invited to complete The Bookseller’s annual Christmas trading survey. Continue reading at The Bookseller
[ The Bookseller | 2020-12-17 20:16:26 UTC ]
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There aren’t too many librarians who get into the business in order to sue the federal government. And to be fair Jason Broughton, the state librarian of Vermont, didn’t want to join this club. But as the head of the census for the state of Vermont, he wanted to make sure everyone in the state... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-11 05:00:00 UTC ]
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In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek
[ AdWeek | 2020-12-07 02:00:00 UTC ]
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The International Green Book Supply Chain Alliance has this week launched a global industry survey, to gather data about the publishing industry's environmental intiatives. Continue reading at The Bookseller
[ The Bookseller | 2020-12-03 20:48:23 UTC ]
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The IPA explores 'the need for a joined-up, ecosystem recovery roadmap' to address effects of the pandemic on the world publishing industry. The post Surveying the Coronavirus’ Impact on the International Book Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-11-24 16:10:39 UTC ]
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All Chicago Public Schools high school students and staff can freely access the e-book and digital audio of 'A Promised Land' through December 31, 2020, via OverDrive's Sora app. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-24 05:00:00 UTC ]
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In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:32 UTC ]
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The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-11-15 14:59:22 UTC ]
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Printed book sales plunge in first six months of 2020 on back of shop and school closuresSee all our coronavirus coverageSales of digital books by British publishers are set to hit an all-time high this year as the public turns to reading to escape pandemic cabin fever.However, the ebook and... Continue reading at The Guardian
[ The Guardian | 2020-11-14 07:00:02 UTC ]
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With most of the British Isles going back into lockdown over the past few weeks, The Bookseller is inviting people from across the trade to share their thoughts and experiences. Continue reading at The Bookseller
[ The Bookseller | 2020-11-09 01:38:36 UTC ]
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As part of Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October). Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 21:31:44 UTC ]
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HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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In a Frankfurter Buchmesse ARTS+ session, publisher Antoine Tanguay introduces his interactive storytelling project and why he believes publishers need to adapt to 'changing cultural needs.' The post Montreal Publisher Antoine Tanguay’s Interactive ‘Cabinet of Curiosities’ appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-14 20:21:09 UTC ]
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In a Frankfurter Buchmesse ARTS+ session, publisher Antoine Tanguay introduces his interactive storytelling project and why he believes publishers need to adapt to 'changing cultural needs.' The post Québec City Publisher Antoine Tanguay’s Interactive ‘Cabinet of Curiosities’ appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-14 20:21:09 UTC ]
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Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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