Survey: Interactive Ads “Highly Engaging”

Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine ads, according to Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
News tagged with: #digital readers #digital editions #highly engaged

Other news stories related to: "Survey: Interactive Ads “Highly Engaging”"


What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital media


Sales of Print Books End January on High Note

Unit sales of print book rose 19.5% in the week ended January 30, 2021, over the comparable week in 2020 at outlets that report to BookScan. For the month of January, print unit sales were 21.3% higher than January 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-04 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #print book #3% higher #high note


‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind

Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-01-22 05:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital publishers #mind appeared


“When They Go Low, We Go High”: Keeping Calm in the Critical Race Memoir

IN THE DAYS FOLLOWING the Japanese attack on Pearl Harbor, the Archive of American Folk Song dispatched its field workers in 10 different regions across the United States to solicit average Americans’ opinions about the bombing and FDR’s ensuing proposal for a declaration of war. A second round... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2021-01-08 18:00:08 UTC ]
More news stories like this | All news stories tagged with: #memoir #pearl harbor


Ed Tarkington’s ‘The Fortunate Ones’ has echoes of ‘Gatsby,’ as a boy becomes enthralled by high society

Though the novel is far from derivative, aspects of “The Fortunate Ones” pay homage to a slew of classic novels. Continue reading at The Washington Post

[ The Washington Post | 2021-01-05 17:46:10 UTC ]
More news stories like this | All news stories tagged with: #classic novels #pay homage #high society


Indie booksellers invited to complete 2020 Christmas trading survey

Indie bookshops in the UK and Ireland are invited to complete The Bookseller’s annual Christmas trading survey.  Continue reading at The Bookseller

[ The Bookseller | 2020-12-17 20:16:26 UTC ]
More news stories like this | All news stories tagged with: #completethe bookseller #indie bookshops


The Skillset Podcast #10: Jason Broughton on the Importance of Engaging the Unengaged

There aren’t too many librarians who get into the business in order to sue the federal government. And to be fair Jason Broughton, the state librarian of Vermont, didn’t want to join this club. But as the head of the census for the state of Vermont, he wanted to make sure everyone in the state... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-11 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #federal government #state librarian


National TV Ad Sales Shrank 11% This Year, But Are Bouncing Back

In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek

[ AdWeek | 2020-12-07 02:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #bouncing back


Green Book Supply Chain Alliance launches industry survey

The International Green Book Supply Chain Alliance has this week launched a global industry survey, to gather data about the publishing industry's environmental intiatives.  Continue reading at The Bookseller

[ The Bookseller | 2020-12-03 20:48:23 UTC ]
More news stories like this | All news stories tagged with: #publishing industry


Surveying the Coronavirus’ Impact on the International Book Business

The IPA explores 'the need for a joined-up, ecosystem recovery roadmap' to address effects of the pandemic on the world publishing industry. The post Surveying the Coronavirus’ Impact on the International Book Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-11-24 16:10:39 UTC ]
More news stories like this |


Chicago High School Students Get Free Digital Access to Obama's 'A Promised Land'

All Chicago Public Schools high school students and staff can freely access the e-book and digital audio of 'A Promised Land' through December 31, 2020, via OverDrive's Sora app. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-24 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #e-book #digital audio #promised land


‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:32 UTC ]
More news stories like this | All news stories tagged with: #nielsen


Kamala Harris added to line-up for Little People, Big Dreams series

The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-15 14:59:22 UTC ]
More news stories like this | All news stories tagged with: #quarto #books imprint #quarto group


Pandemic drives ebook and audiobook sales by UK publishers to all-time high

Printed book sales plunge in first six months of 2020 on back of shop and school closuresSee all our coronavirus coverageSales of digital books by British publishers are set to hit an all-time high this year as the public turns to reading to escape pandemic cabin fever.However, the ebook and... Continue reading at The Guardian

[ The Guardian | 2020-11-14 07:00:02 UTC ]
More news stories like this | All news stories tagged with: #audiobook #printed book #digital books #coronavirus lockdown #schools closed #high streets #printed books #global sales #high cost #audiobook boom #british publishers #all-time high #uk publishers #audiobook sales


The Bookseller survey: working during a second lockdown

With most of the British Isles going back into lockdown over the past few weeks, The Bookseller is inviting people from across the trade to share their thoughts and experiences. Continue reading at The Bookseller

[ The Bookseller | 2020-11-09 01:38:36 UTC ]
More news stories like this | All news stories tagged with: #bookseller #british isles #bookseller survey


Faber launches Cummings ad van at Barnard Castle

As part of  Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October).  Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 21:31:44 UTC ]
More news stories like this | All news stories tagged with: #dominic cummings


HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series.   Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 10:43:11 UTC ]
More news stories like this | All news stories tagged with: #harpercollins #brand identity


Montreal Publisher Antoine Tanguay’s Interactive ‘Cabinet of Curiosities’

In a Frankfurter Buchmesse ARTS+ session, publisher Antoine Tanguay introduces his interactive storytelling project and why he believes publishers need to adapt to 'changing cultural needs.' The post Montreal Publisher Antoine Tanguay’s Interactive ‘Cabinet of Curiosities’ appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-14 20:21:09 UTC ]
More news stories like this | All news stories tagged with: #frankfurter buchmesse #changing cultural #believes publishers #interactive cabinet


Québec City Publisher Antoine Tanguay’s Interactive ‘Cabinet of Curiosities’

In a Frankfurter Buchmesse ARTS+ session, publisher Antoine Tanguay introduces his interactive storytelling project and why he believes publishers need to adapt to 'changing cultural needs.' The post Québec City Publisher Antoine Tanguay’s Interactive ‘Cabinet of Curiosities’ appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-14 20:21:09 UTC ]
More news stories like this | All news stories tagged with: #frankfurter buchmesse #changing cultural #believes publishers #interactive cabinet


Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
More news stories like this | All news stories tagged with: #amazon publishing #ad campaign