Subscriptions: Not Just for Magazines

As the print ad market tightened up during the recession, publishers switched their customer-driven revenue strategies into overdrive. If the brand side couldn’t be counted on as a secure revenue bet, then there was only one other place to turn, basically—the readers. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]

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Salesforce's Marc Benioff is buying Time magazine, boosting his influence

Marc Benioff, the billionaire co-founder of software maker Salesforce.com Inc., is making a play to project his influence far beyond Silicon Valley with the purchase of Time magazine. The 53-year-old entrepreneur and his wife, Lynne, agreed to pay $190 million in cash to Meredith Corp. for the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-09-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #meredith corp #time magazine #silicon valley #marc benioff


CBeebies creator Pickard says subscription models can plug public service screen gap

Nigel Pickard’s TV career spans more than 30 years of creating shows for children, including stints as controller of BBC Children’s, for which he oversaw two new channels, CBeebies and CBBC. Continue reading at The Bookseller

[ The Bookseller | 2018-09-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #subscription models #bbc children


Booklaunch magazine to offer paid-for book extracts

A new, free magazine titled Booklaunch will be launched later this month, aiming to recreate the experience of browsing a bookshop in print. Continue reading at The Bookseller

[ The Bookseller | 2018-09-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book extracts


Meet Our Magazine of the Year Finalists

For the first time in the over 20-year history of Folio:’s Eddie & Ozzie Awards Gala—a cornerstone awards program that honors excellence in magazine editorial and design across all sectors of the industry—one print or digital magazine will walk away with the honor of being named Magazine of... Continue reading at Folio Magazine

[ Folio Magazine | 2018-09-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hilton midtown #great care


Corsair to publish Q magazine's rock star's guide to life

Corsair is publishing The 10 Commandments, a "rock star’s guide to life" from Q Magazine. Continue reading at The Bookseller

[ The Bookseller | 2018-08-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #rock star


Fashion Magazines and Their Dramatic September Weight Loss Stories

Here we are in the third year of our September weigh in, and to probably nobody’s surprise, the news is not good. For those of you who are unfamiliar with this feature, we began weighing and measuring some of the top fashion magazines to see how they stack up (literally and figuratively) against... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #paper stock #trim sizes #white women #long ago


Former U.S. Ambassador and CNET Exec Buys Louisville Magazine

Louisville Magazine and its website Louisville.com have been purchased by former U.S. ambassador to the United Kingdom, Matthew Barzun, for an undisclosed amount. The monthly publication, which is known in its community for shedding light on often-ignored neighborhoods and stories, will be under... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #caption id= #barack obama


The Magazine Industry’s David Pecker Problem

It was only four months ago that American Media, Inc. emphatically denied any "catch and kill" coordination with then-candidate Donald Trump and his personal lawyer, Michael Cohen, calling accusations to that affect "reckless, unsubstantiated, and false," and "an attack on the First... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-24 00:00:00 UTC ]
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‘The duopoly are middlemen’: How publishers are building sustainable subscription models

“You can’t be a publisher and not be thinking about platforms, not marry with them. Facebook needs to be a marketing tentacle.” The post ‘The duopoly are middlemen’: How publishers are building sustainable subscription models appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-17 00:00:00 UTC ]
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Are We Asking the Wrong Questions About Magazines? Linda Thomas Brooks Thinks So

Although magazine media got plenty of attention earlier this year due to the blockbuster deals made by Meredith and Hearst to acquire Time Inc. and Rodale, respectively, as well as the ripple effects each deal caused, the months that followed were relatively quiet. And as the expression goes, no... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #york mag #increasingly important


New York Magazine Appears to Be for Sale | Industry Notes

Is New York magazine for sale? A spokeswoman for New York Media has confirmed that the Wasserstein family is considering "investment interest and strategic opportunities" and "evaluating the market" following reports that New York magazine and its digital offshoots are up for sale. Bruce... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #broader scope #regulatory issues #greater number


News Corp worldwide reports $1.4bn net loss, but paid subscriptions rise

Chief executive Robert Thomson highlights growth at UK mastheads Times and Sunday Times, and Australian digital subscriptions rise 12%Rupert Murdoch’s News Corp has shrugged off its latest annual loss with an upbeat assessment of its digital news and real estate assets.The worldwide publishing... Continue reading at The Guardian

[ The Guardian | 2018-08-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #net loss #digital news #sunday times


Subscription box for self-help books launches

Donna Louise Hay, the founder of the GozenGirls book club for self-development titles, has branched out by creating a subscription box. Continue reading at The Bookseller

[ The Bookseller | 2018-08-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #books launches


Parents Magazine Proves Print Still Has Panache

This year has brought forth a renewed optimism in print, but times are still tough for an industry that once had more advertising demand than inventory to sell. Last year, magazine media lost a reported $417.5 million in print ad revenue, a 6.4-percent drop from the previous period. So why... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hilton midtown #unique program #third-party data #crystal ball #diverse range #millennial moms


Q&A: Hearst Magazines’ New Chief Content Officer Kate Lewis Wants to Focus on Improving Collaboration

Kate Lewis has been named chief content officer at Hearst Magazines, only the second person to be named to the position. The appointment comes days after Joanna Coles confirmed that she would be departing the company. Lewis first joined Hearst Magazines Digital Media in 2014 as vice president,... Continue reading at AdWeek

[ AdWeek | 2018-08-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #vice president #improving collaboration #hearst magazines #kate lewis


Kate Lewis named chief content officer of Hearst Magazines

Hearst Magazines on Wednesday named Kate Lewis chief content officer, succeeding Joanna Coles, who left following the ascension of Troy Young to president.Effective immediately, Lewis will direct content strategy across print and digital for the company's magazine brands, oversee... Continue reading at Advertising Age

[ Advertising Age | 2018-08-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #consumer marketing #magazine brands #effective immediately #troy young #hearst magazines


Joanna Coles to Depart Hearst Magazines

Long-time Hearst exec Joanna Coles is departing the company, Coles confirmed in a Instagram post on Monday. This announcement follows in the wake of the recent appointment of Troy Young to president of Hearst Magazines. "My route is being recalculated. It's time for a new adventure. I'm going to... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hearst tower #marie claire #executive producer #bold type


Joanna Coles Is Leaving Hearst Magazines

Joanna Coles, the chief content officer of Hearst Magazines, is stepping down, The New York Post reported today. Hearst did not return multiple requests for comment. Coles is expected to leave the company next week. Her departure comes on the heels of Troy Young's appointment to Hearst... Continue reading at AdWeek

[ AdWeek | 2018-08-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hearst magazine #hearst magazines #joanna coles #troy young


EIBF collaborates with Gutter Magazine on Freedom supplement

The Edinburgh International Book Festival and Scottish literary journal Gutter Magazine have partnered to launch The Freedom Papers, a 164 page supplement in the journal's August issue exploring the concept of freedom. Continue reading at The Bookseller

[ The Bookseller | 2018-08-03 00:00:00 UTC ]
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Conde Nast will reportedly put a 'For Sale' sign on its Brides, Golf Digest and W magazines

The New York Times is out with a grim scoop from medialand this afternoon in a post headlined "Facing Losses, Cond Nast Plans to Put 3 Magazines Up for Sale." Oddly enough, you have to dive pretty deep into the story by Edmund Lee and Sapna Maheshwari to find out which three mags. So we... Continue reading at Advertising Age

[ Advertising Age | 2018-08-02 00:00:00 UTC ]
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