The New York Times is out with a grim scoop from medialand this afternoon in a post headlined "Facing Losses, Cond Nast Plans to Put 3 Magazines Up for Sale." Oddly enough, you have to dive pretty deep into the story by Edmund Lee and Sapna Maheshwari to find out which three mags. So we scrollled down for you:Robert A. Sauerberg Jr., the chief executive of Cond Nast, plans to address senior staff members on Aug. 8. The meeting will come in the wake of an extended visit from Boston Consulting Group, which recently concluded a monthslong examination. It does not promise to be a cheerful gathering. .. Based in part on the recommendation of Boston Consulting Group, the three magazines that the company will try to sell are Brides, Golf Digest and W ...[UPDATE: Since the publication of this post, the Times edited its report to move up the first reference of the titles Cond Nast intends to offload.] Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-08-02 00:00:00 UTC ]