As the print ad market tightened up during the recession, publishers switched their customer-driven revenue strategies into overdrive. If the brand side couldn’t be counted on as a secure revenue bet, then there was only one other place to turn, basically—the readers. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
Amazon has introduced Prime Book Box, a subscription service that will deliver children’s books every one, two, or three months to customers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-01 00:00:00 UTC ]
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The Authors Guild and literary journal Epiphany magazine have partnered to launch the Breakout 8 Writers Prize, established to "recognize outstanding emerging literary voices" among college students. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-26 00:00:00 UTC ]
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#college students
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Hearst Magazine's chief content officer sits down with Folio: for a one-of-a-kind interview. The post Joanna Coles on Magazines, Her New Book and the Digital Age appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-04-26 00:00:00 UTC ]
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#joanna coles
While legacy magazines falter, two digital media veterans think their cannabis-focused publication Gossamer may be the future. Weed and print media may have more in common than rolling papers.Read Full Story Continue reading at Fast Company
[ Fast Company | 2018-04-24 00:00:00 UTC ]
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#print media
Sharmaine Lovegrove has launched an online magazine dedicated to Caribbean literature. Continue reading at The Bookseller
[ The Bookseller | 2018-04-24 00:00:00 UTC ]
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#sharmaine lovegrove
It’s enough to make your head spin, but the New York Times journalist and novelist wouldn’t have it any other way. Emma Brockes meets her in New YorkWhen Hanya Yanagihara was 10 years old, her father let her visit a pathologist’s lab. He was a doctor and an artist, twin interests his young... Continue reading at The Guardian
[ The Guardian | 2018-04-22 00:00:00 UTC ]
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#enormous amount
#random house
#writing novels
#big hit
Though Teen Vogue announced the shuttering of its print edition in November 2017, it hasn’t stopped the Condé Nast-owned publication from ensuring the art of the magazine cover hasn’t been lost as it embraces a now fully digital identity. The post Teen Vogue is ditching print, but it’s still... Continue reading at Digiday
[ Digiday | 2018-04-18 00:00:00 UTC ]
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Apple plans to integrate recently acquired magazine app Texture into Apple News and debut its own premium subscription offering, according to people familiar with the matter. The move is part of a broader push by the iPhone maker to generate more revenue from online content and services.The... Continue reading at Advertising Age
[ Advertising Age | 2018-04-17 00:00:00 UTC ]
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In June, select subscriber covers of Cosmopolitan, Good Housekeeping, Redbook and Woman's Day will transport readers back to the 1950s. As part of a collaboration with Amazon, the four Hearst titles will have special, peel-off top covers with the logos and fonts the titles used in the 50s, as... Continue reading at AdWeek
[ AdWeek | 2018-04-13 00:00:00 UTC ]
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#good housekeeping
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Stay on top of the latest tech with PCWorld’s Digital Magazine. Available as single copies or as a monthly subscription, it highlights the best content from PCWorld.com—the most important news, the key product reviews, and the most useful features and how-to stories—in a curated Digital Magazine... Continue reading at PC World
[ PC World | 2018-04-12 00:00:00 UTC ]
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A Guardian investigation shows there were whole months last year when not a single BAME person featured on the cover of our biggest-selling magazines. And when it comes to children’s magazines, the problem is even worse Women’s magazine editors have always understood the importance of a good... Continue reading at The Guardian
[ The Guardian | 2018-04-10 00:00:00 UTC ]
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In-depth political coverage gives news publishers a chance to monetize small but valuable audiences. The post News publishers see subscription dollars in local politics appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-10 00:00:00 UTC ]
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Get a digital copy of the Spring 2018 Publishing Perspectives Magazine, out in print at the London Book Fair next week. This issue puts a focus on diversity in book publishing. The post Download the Spring 2018 Publishing Perspectives Magazine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-04 00:00:00 UTC ]
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As newsstand sales decline, cover design is now more about catching eyes online than on the street. The post Magazine Covers Sell Your Brand, Not Your Issues appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-04-02 00:00:00 UTC ]
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It doesn't seem so long ago that a lot of publications would compete for readers by publishing hagiographical stories about the world-changing visionaires at social media companies, including Facebook.Particularly in the wake of the Cambridge Analytica scandal, we may still think that Facebook... Continue reading at Advertising Age
[ Advertising Age | 2018-03-29 00:00:00 UTC ]
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Walmart is pulling Cosmopolitan magazine from its checkout lanes, bowing to pressure from an activist group that sees the publication's racy covers as "sexploitation."The world's largest retailer will now sell the Hearst Corp. publication just in its magazine aisle, spokesman Randy Hargrove said... Continue reading at Advertising Age
[ Advertising Age | 2018-03-28 00:00:00 UTC ]
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Uncertainty about subscriptions, frustration about Apple News and Facebook, and confusion about video are some of the biggest issues on publishers' minds. The post ‘You can’t just pivot into a subscription’: Overheard at the Digiday Publishing Summit appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-26 00:00:00 UTC ]
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Lisa Garcia Quiroz in 2016. Her mission, she said, was to “give the Latino community a voice.” Continue reading at The New York Times
[ The New York Times | 2018-03-22 00:00:00 UTC ]
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Christoph Waltz for Dom Pérignon and KitchenAid also claim high recognition scores in GfK MRI's consumer ad recall study. The post Kohl’s and Paula Deen Make Memorable Ad Impressions in Food Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-16 00:00:00 UTC ]
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The 30-year Time Inc. veteran and longtime regional magazine publisher was 91. The post Magazine Publisher Jack Moffly Has Died appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-15 00:00:00 UTC ]
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