As the print ad market tightened up during the recession, publishers switched their customer-driven revenue strategies into overdrive. If the brand side couldn’t be counted on as a secure revenue bet, then there was only one other place to turn, basically—the readers. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
Bob Love, editor-in-chief of America's most widely circulated print magazine, on defying stereotypes and growing a 60-year-old brand. The post Aging With Grace: AARP The Magazine Keeps It Vibrant appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-06 00:00:00 UTC ]
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Cengage is to launch Cengage Unlimited, a subscription service enabling students to access its entire digital portfolio for one set price, in the US. Continue reading at The Bookseller
[ The Bookseller | 2017-12-06 00:00:00 UTC ]
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Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
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When we started working on the annual Ad Age Magazines of the Year package in the fall, there were six large magazine publishers: American Media Inc., Cond Nast, Hearst, Meredith, Rodale and Time Inc.Soononce Hearst finalizes its acquisition of Rodale, and Meredith swallows Time Inc.there will... Continue reading at Advertising Age
[ Advertising Age | 2017-12-04 00:00:00 UTC ]
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Does a changing industry paradigm mean opportunity or peril for publishers? The post Time Inc. and Meredith Merger Raises Important Questions for Magazine Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-11-28 00:00:00 UTC ]
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"When I arrived, nothing was broken. We had all the raw materials -- strong brands and great journalists -- but it felt like a bowl of spaghetti." The post Hearst Magazines UK CEO James Wildman: ‘The media world is turning into a messy place’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-27 00:00:00 UTC ]
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Longtime publishing industry editor turned 'O' books editor Leigh Haber explains the method behind the Favorite Books of 2017 list at Oprah's magazine. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-22 00:00:00 UTC ]
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Numbers show that consumer attraction to sight, sound and motion is undeniable. The post Magazine Brands Credit Video for Increased Social Engagement appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-11-20 00:00:00 UTC ]
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Looking to add a new fundraising facet to its crowdfunding platform, Kickstarter is launching Drip, a subscription service that will allow fans to provide recurring financial support directly to their favorite creators. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-16 00:00:00 UTC ]
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Join us in New York this Wednesday and Thursday for Ad Age Next, a new event where top marketers and innovators such as Procter & Gamble, Amazon, Wayfair, Google, Walmart, The Washington Post, Burger King, Twitter, Bloomberg and Headliner Labs will explore AI, chatbots, voice marketing,... Continue reading at Advertising Age
[ Advertising Age | 2017-11-14 00:00:00 UTC ]
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The Wing, a women's-only social club and co-working space with locations in Manhattan, is the latest brand beloved by millennials to embrace the printed word. Launching this week, No Man's Land is a bi-annual print magazine created by The Wing with an editorial team including writers and... Continue reading at AdWeek
[ AdWeek | 2017-11-13 00:00:00 UTC ]
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Tributes to daughter Chelsea, a letter to her teenage self and a salute to young female activists to feature in Clinton-themed issueHillary Clinton will guest-edit one of the last print editions of Teen Vogue, the magazine has announced. On the anniversary of her election loss to Donald Trump,... Continue reading at The Guardian
[ The Guardian | 2017-11-09 00:00:00 UTC ]
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In a post-More world, longtime magazine editor and freelance writer Jeannie Ralston looks to fill a void. The post From the Heart of Texas, a New Digital Magazine Encourages Women to “Age Boldly” appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-11-03 00:00:00 UTC ]
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The famous photographer has been blacklisted following allegations of sexual harassment and assault. The post Condé Nast Bans Terry Richardson From Working With Its Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-24 00:00:00 UTC ]
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Reports of abuse on shoots have long swirled around the photographer – but only now does a major publisher appear to have banned him from its pagesKate Upton in a bikini, pulling the bottoms down. A teenage, topless Daisy Lowe kissing her then-boyfriend. Miley Cyrus on a giant wrecking ball,... Continue reading at The Guardian
[ The Guardian | 2017-10-24 00:00:00 UTC ]
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Our pop culture columnist on a life reading glossies I think the first magazine I bought with my “own” money was an official Sindy doll magazine. Clearly my budding hipsterism is what attracted me to small-batch, locally grown produce over an overpriced foreign competitor, but that’s a column... Continue reading at The Guardian
[ The Guardian | 2017-10-21 00:00:00 UTC ]
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Ending months of speculation, the two parties have reached a deal. The post Hearst Acquires Rodale’s Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-19 00:00:00 UTC ]
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The idea of subscriptions in Facebook's Instant Articles has been bandied about for quite some time, and an official test is finally underway. Head of news partnerships Campbell Brown, head of news product Alex Hardiman and product manager Sameera Salari announced in a Facebook Media blog post... Continue reading at AdWeek
[ AdWeek | 2017-10-19 00:00:00 UTC ]
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At Wattpad, a new premium subscription is being rolled out for the US and Canadian markets; BookExpo and BookCon call for program submissions. The post Industry Notes: Wattpad Opens a Paid Subscription, BookExpo Calls for Submissions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-19 00:00:00 UTC ]
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Meredith's CEO discusses the MPA's latest campaign, Bauer Publishing wins in court, and other headlines from around the world of magazines. The post National Magazines Take On the Harvey Weinstein Scandal | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-18 00:00:00 UTC ]
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