As the print ad market tightened up during the recession, publishers switched their customer-driven revenue strategies into overdrive. If the brand side couldn’t be counted on as a secure revenue bet, then there was only one other place to turn, basically—the readers. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
The Minneapolis magazine can be found as both a newspaper insert and on newsstands. The post Star Tribune Launches Quarterly Print Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-04-20 00:00:00 UTC ]
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Simon & Schuster UK has announced an “industry-first partnership” with Heat magazine for a short story competition and a free monthly "Holiday Reads" ebook promotion. Continue reading at The Bookseller
[ The Bookseller | 2017-04-19 00:00:00 UTC ]
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There's a fun bit of terminology in today's announcement by Cosmopolitan magazine. Meredith Bryan, who started late last month at the Hearst publication as senior deputy editor, news, counts among her duties the creation of 'big "zeitgeist-y" packages.' Love it. Bryan, who spent seven years with... Continue reading at AdWeek
[ AdWeek | 2017-04-18 00:00:00 UTC ]
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#oprah magazine
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Time Inc. scores big wins for January issues, Snapchat dominates among Gen-Xers, and more... The post Consolidation in the Luxury Magazine Space | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-04-18 00:00:00 UTC ]
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A Q&A with Chin Wang, creative director for ESPN The Magazine and ESPN.com. The post The Mind Behind ESPN The Magazine’s Bold Design appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-04-14 00:00:00 UTC ]
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Titan Books has acquired the debut novel from SFX features editor Nick Setchfield, The War in the Dark. Continue reading at The Bookseller
[ The Bookseller | 2017-04-08 00:00:00 UTC ]
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This and other surprising stats from around the media industry... The post President Trump Has Been on Over 28 National Magazine Covers in 2017 | By The Numbers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-04-07 00:00:00 UTC ]
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Slate finds a new CRO, Deadspin's senior editor moves to Fusion.net, and much more... The post T: The New York Times Magazine Names Editor-in-Chief | People on the Move — 04.06.17 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-04-06 00:00:00 UTC ]
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A Q&A with the new and old owners of the regional and national LGBTQ magazine brand, Metrosource. The post You Bought a Print Magazine in 2017?! appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-04-04 00:00:00 UTC ]
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A transcript of the ASME-award winning editor's keynote at this week's Folio: Association Media Summit. The post Read Like Your Enemies Will: Lessons in Magazine Editing From AARP’s Bob Love appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-31 00:00:00 UTC ]
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Acquisition adds more than 50 new publishers and 250 more titles to portfolio. The post Hearst Magazines and Condé Nast Joint Venture PubWorX Acquires ProCirc appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-28 00:00:00 UTC ]
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#hearst magazines
“We want a return to democracy, to serve the readers. We want to fight against corruption,” said Edwy Plenel, co-founder of independent French online publisher Mediapart. The post How French publisher Mediapart has used political tumult to drive subscriptions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-28 00:00:00 UTC ]
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A look at Jessica Lessin at her subscription tech news site, why Google is beating out Facebook for publisher hearts and minds, the lonely plight of the agency Republican, and why scale isn't dead yet. The post Best of the week: Subscription sites like the Information can thrive, but scale isn’t... Continue reading at Digiday
[ Digiday | 2017-03-24 00:00:00 UTC ]
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Metrosource joins Davler as the publisher prepares to launch design vertical, Exuberance. The post Davler Media Group Buys LGBTQ Magazine and Teases New Quarterly appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-23 00:00:00 UTC ]
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1105 launches a new B2B brand, Quartz reaches profitability, and more news from around the industry... The post Industry Notes: Dallas Cowboys Magazine Says Farewell appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-21 00:00:00 UTC ]
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Folio: Looks at Social Media Success. The post Inked Magazine Drives Breast Cancer Awareness in Viral Facebook Live | Behind the Screens appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-14 00:00:00 UTC ]
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And while narrowing slightly, the gender gap persists — especially among editors-in-chief — according to our annual editorial salary survey. The post Digital Editors Significantly Out-Earn Those at Print Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-08 00:00:00 UTC ]
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The memo went out Monday. And the final print artifact will arrive Friday. Popular Photography magazine, launched in New York with a May 1937 issue, is bowing to the age of Instagram. Bonnier Corp. gave it a valiant effort, switching last year to a bi-monthly publication schedule. But even that... Continue reading at AdWeek
[ AdWeek | 2017-03-08 00:00:00 UTC ]
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East London bookshop Libreria has launched a subscription scheme which will provide customers with a monthly choice of "low-profile, high-quality" fiction. Continue reading at The Bookseller
[ The Bookseller | 2017-03-06 00:00:00 UTC ]
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Two observers of the smaller-magazine market describe a world of growth and optimism. The post Believe It: Far Off the Radar, Print Magazines Are Thriving appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-01 00:00:00 UTC ]
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