As the print ad market tightened up during the recession, publishers switched their customer-driven revenue strategies into overdrive. If the brand side couldn’t be counted on as a secure revenue bet, then there was only one other place to turn, basically—the readers. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
Can a 'gateway to worldwide subscription services' for self-published authors up the ante for those services? Two Danes think believe it can. The post Denmark’s New Palatium: Curating Indie Books for Subscriptions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-03 00:00:00 UTC ]
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When news hit in May that a woman was sent home for wearing flat shoes, Shortlist Media scored a point for equality and filmed blokes going to work in heels. The result was a 23 million views across social media. The publisher's free magazines, Stylist and Shortlist, have a circulation of... Continue reading at Digiday
[ Digiday | 2016-11-03 00:00:00 UTC ]
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The 2016 presidential election has ushered in many "firsts," from the nomination of the first female major party candidate to the first time (at least in memory) that a presidential nominee has been recorded saying that he likes to "grab women by the pussy." In light of these firsts—and many,... Continue reading at AdWeek
[ AdWeek | 2016-11-01 00:00:00 UTC ]
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The online reading subscription service is adding magazines to its suite of content offerings, which currently includes ebooks, digital documents and audiobooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
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#includes ebooks
#content offerings
HTC has unveiled Vivepaper, an app that lets Vive users check out interactive, VR content from publishers like Conde Nast. After you don the headset and scan a physical AR booklet, you can peruse a virtual magazine and load up 360-degree videos, 3D c... Continue reading at Engadget
[ Engadget | 2016-10-28 00:00:00 UTC ]
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One truism of the media industry in 2016 is that there's seemingly no end to the restructurings and reorganizations that are swiftly remaking companies across the publishing landscape. That's particularly true for magazine companies, which are starting to acknowledge the reality that their... Continue reading at Advertising Age
[ Advertising Age | 2016-10-28 00:00:00 UTC ]
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This week, the Association of National Advertisers held its Masters of Marketing conference in Orlando, Fla. In New York, Bloomberg Pursuits, Esquire and People en Español celebrated their October issues. Check out more below. Continue reading at AdWeek
[ AdWeek | 2016-10-26 00:00:00 UTC ]
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Download the PDF versions of all three Publishing Perspectives show dailies from the 2016 Frankfurt Book Fair, featuring discussions of copyright, freedom to publish, and more. The post Download All 2016 Frankfurt Book Fair Show Daily Magazines appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-23 00:00:00 UTC ]
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Print and online magazines are now eligible for Pulitzer Prizes in all journalism categories. The Pulitzer Prize Board announced Wednesday that entries of work done in 2016 will be accepted... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2016-10-19 00:00:00 UTC ]
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From Metropolitan Home to Newsweek, we've seen a number of shuttered magazine titles revived (at least in some form) over the past couple of years. Now Best Life, the luxury men's service magazine, is getting a second life online—and with its original launch editor at the helm, no less. Best... Continue reading at AdWeek
[ AdWeek | 2016-10-13 00:00:00 UTC ]
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"Fixer Upper" stars Joanna and Chip Gaines release The Magnolia Journal today. The post With an Audience in Hand, Meredith Launches a Newsstand Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-10-12 00:00:00 UTC ]
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Does this election feel different to you? Newspapers are trying to get ahead of this intense cycle with early endorsements. Presidential campaigns are embracing #TBT photos. Not to mention the kinds of stories eagle-eyed political reporters keep uncovering, from CNN Politics team's Playboy... Continue reading at AdWeek
[ AdWeek | 2016-10-11 00:00:00 UTC ]
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The '90s humor publication takes over Esquire.com to cover the presidential election. The post Esquire Resurrects Spy Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-10-11 00:00:00 UTC ]
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While members of the Amazon Prime club get all kinds of benefits with their subscription, bookworms don't receive a great deal of special treatment. Sure, they can borrow one ebook for free each month and access new novels early, but the all-you-can... Continue reading at Engadget
[ Engadget | 2016-10-05 00:00:00 UTC ]
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If you have been looking for one more reason to become an Amazon Prime subscriber, the newly launched Prime Reading feature could just be the clincher. Prime Reading gives US subscribers access to a library of free Kindle ebooks, magazines, comics and other publications completely free of... Continue reading at Betanews
[ Betanews | 2016-10-05 00:00:00 UTC ]
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After 15 years, the November/December issue will be its last. The post Mental Floss Shutters Print Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-30 00:00:00 UTC ]
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How many awards are too many awards? The post Canadian Magazine Awards Dispute Leads to Schism appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-30 00:00:00 UTC ]
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Movie studio Legendary Entertainment, which owns digital publishers Nerdist and Geek & Sundry, wants to be less reliant on advertising (up to 75 percent of the company’s digital revenues still comes from advertising). In November, Legendary will launch a $5-per-month streaming app for new... Continue reading at Digiday
[ Digiday | 2016-09-29 00:00:00 UTC ]
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A conversation with Mark Mulhern, eastern region president at iCrossing and 2016 Folio: Show speaker. The post What Brands Need from Their Magazine Partners appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-22 00:00:00 UTC ]
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Politico has set itself a hard subscriptions target: to make half its revenue in Europe subscriptions-based within the next few years. Widening its editorial mandate is what's getting it closer to the target, and this week it launched its seventh new subscriptions vertical: transport. But... Continue reading at Digiday
[ Digiday | 2016-09-21 00:00:00 UTC ]
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