As the print ad market tightened up during the recession, publishers switched their customer-driven revenue strategies into overdrive. If the brand side couldn’t be counted on as a secure revenue bet, then there was only one other place to turn, basically—the readers. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
Legacy publishers have to balance the needs to sell based on ad category and still represent their titles' individuality. The post Magazine publishers shift to digital-oriented sales organizations appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-13 00:00:00 UTC ]
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Print remains central, but events are where opportunities exist, suggests a new Folio: reader survey. The post Magazine Companies Bullish on Growth for 2018 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-13 00:00:00 UTC ]
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Last March, publishing platform Medium introduced its Partner Program, a Netflix-style subscription model that gave members exclusive pieces of writing, access to features before anyone else, an offline reading list and an ad-free experience. The pro... Continue reading at Engadget
[ Engadget | 2017-10-11 00:00:00 UTC ]
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#ad-free experience
Foyles is poised to launch a subscription book club as it positions itself to capitalise on Christmas trading in the final quarter of the year. Continue reading at The Bookseller
[ The Bookseller | 2017-10-09 00:00:00 UTC ]
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Facebook made much ado about bringing on third-party fact-checkers to curb fake news. However, it has faced accusations that the fact-checkers themselves are biased -- allegedly, too many of them skew to the left. And it appears that Facebook wants... Continue reading at Engadget
[ Engadget | 2017-10-08 00:00:00 UTC ]
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The last monthly print edition of the UK magazine will be in December as it takes a new direction. Continue reading at BBC News
[ BBC News | 2017-10-06 00:00:00 UTC ]
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Job losses expected as publisher Condé Nast announces UK version of title will move from monthly to twice a yearThe British edition of the fashion title Glamour is to implement a digital-first strategy under which it will print a magazine twice a year and merge its editorial and commercial... Continue reading at The Guardian
[ The Guardian | 2017-10-06 00:00:00 UTC ]
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More than 120 major magazines will lend ad pages to the six-month campaign, titled "Magazine Media. Better. Believe It." The post Amid “Fake News,” Magazines Can Offer Credibility, Safer Ad Environments, Argues New MPA Campaign appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-04 00:00:00 UTC ]
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What does the departure of four top editors say about the future of magazines? The post The End of an Era for the Magazine Industry appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-26 00:00:00 UTC ]
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After nearly folding in 2016, the magazine is back and better than before. The post It’s Take Two for Take Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-26 00:00:00 UTC ]
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Magazines still line classic newsstands like this one in Harvard Square in Cambridge, Mass. But the publishing industry has faded. Continue reading at The New York Times
[ The New York Times | 2017-09-23 00:00:00 UTC ]
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[Sponsored] Using MEI's TruEdit platform, Brobel produces issues 32-times faster. The post Brobel Design Re-Envisions Kids Discover Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-12 00:00:00 UTC ]
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A look into the original shows populating Facebook's newest video platform. The post Major Magazine Publishers Flock to Facebook Watch appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-12 00:00:00 UTC ]
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Oreva Capital has backed a management-led buyout of Here Publishing, rebranding it Pride Media Inc. The post Owner of High Times Acquires LGBT Magazines Out and The Advocate appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-11 00:00:00 UTC ]
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Jessie Sebor, Competitor Group's recently promoted VP of media, makes her mark on the 30-year-old title. The post Competitor Magazine Rebrands as Competitor Running appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-06 00:00:00 UTC ]
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"This acquisition provides a significant opportunity for us to expand both communities." The post Chief Executive Group Acquires Corporate Board Member Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-01 00:00:00 UTC ]
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The local sports news publisher would like to have 100,000 subscribers by year-end. The post Behind The Athletic’s plans to grow local sports news subscriptions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-29 00:00:00 UTC ]
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And publishers get to keep all of the revenue, says Mark Zuckerberg. The post Facebook Confirms Plan to Help Pubs Sell Subscriptions Through Instant Articles appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-25 00:00:00 UTC ]
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Events, interactive features and videos enhance reader and advertiser experience. The post Beyond the Page: How Magazines are Extending Their Fall Fashion Issues appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-25 00:00:00 UTC ]
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