As the print ad market tightened up during the recession, publishers switched their customer-driven revenue strategies into overdrive. If the brand side couldn’t be counted on as a secure revenue bet, then there was only one other place to turn, basically—the readers. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
Foreign Policy taps a new editor-in-chief, Refinery29 names a senior fashion editor, and more… The post T Magazine, Trusted Media Brands Staff Up | People on the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-24 00:00:00 UTC ]
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This may well be the best inaugural cover yet for a U.S. quarterly print edition of Time Out magazine. In support of the cheeky retro-Polaroid composition, the editors have layered in captions that feature full-on Philly speak. 'THE ORIGINAL GAYBORHOOD, THANK YOU VERY MUCH,' reads one cover-line... Continue reading at AdWeek
[ AdWeek | 2017-08-23 00:00:00 UTC ]
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Alphabet's Google is developing new tools designed to boost subscriptions for news publishers. It follows a similar olive branch from Facebook to an industry that has seen the digital behemoths take over the online advertising market.Google's latest foray arrives on three fronts. The first is a... Continue reading at Advertising Age
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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Shape and The Fader overhaul creative teams, New York Media hires a video director, Modern Luxury makes several appointments, and more... The post Forbes CTO Jumps to Hearst Magazines | People on the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-17 00:00:00 UTC ]
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After quietly rolling out a digital publication earlier this year, Grindr is making its push into digital media official today with the launch of lifestyle site Into, which it hopes will attract ad dollars from brands looking to advertise around LGBTQ content. Into launched in March as part of a... Continue reading at AdWeek
[ AdWeek | 2017-08-15 00:00:00 UTC ]
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Private Eye, the Economist and others increase readership as Marie Claire, Heat and Grazia experience lossesWomen’s weekly and celebrity-focused magazines suffered a difficult first half of the year with sharp declines in sales, according to the latest industry figures.Titles including Heat,... Continue reading at The Guardian
[ The Guardian | 2017-08-10 00:00:00 UTC ]
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A new class of books aiming to address women in a different way represents an ascendant artisanal trend in the magazine space. The post The Changing Profile of Women’s Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-08 00:00:00 UTC ]
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Time Inc. spins SI Swimsuit into its own division, 1105 Media's new ABM platform receives a nod, and more... The post Trump Takes a Swing at Golf Magazine | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-03 00:00:00 UTC ]
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Promoting diversity and representing women on their own terms, female-led, DIY zines are on the rise in the UK. Here, the industry’s rising stars reveal how they’re reshaping the genre on their own termsThe British media has a diversity problem. Research at City University last year found the... Continue reading at The Guardian
[ The Guardian | 2017-07-31 00:00:00 UTC ]
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#popular website
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More details emerged Thursday on the subscription-based news product announced by Facebook head of news partnerships Campbell Brown earlier this month. Brown said at the Digital Publishing Innovation Summit in New York earlier this month that the social network would begin testing a... Continue reading at AdWeek
[ AdWeek | 2017-07-28 00:00:00 UTC ]
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'"Galaktika" has agreed to pay each author whose work it infringed for compensation,' according to the Authors Guild's statement. The post US Author’s Guild Announces Copyright Infringement Agreement With Hungarian Magazine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-22 00:00:00 UTC ]
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Credit: Illustration by Tam Nguyen/Ad AgeFacebook's plan to let publishers sell subscriptions on its platform is renewing some of its media partners' optimism about their future together.Campbell Brown, head of news partnerships at Facebook, confirmed at an industry event this week that the... Continue reading at Advertising Age
[ Advertising Age | 2017-07-20 00:00:00 UTC ]
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Facebook’s Instant Articles product allows publishers to post news articles that can be read within Facebook rather than on the publisher’s website. Continue reading at The New York Times
[ The New York Times | 2017-07-20 00:00:00 UTC ]
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The Pioneer Woman Magazine is increasing its distribution to 500,000 copies and moving past its Walmart-only distribution strategy for its second issue, which will be released in September.The Hearst Magazines publication, a joint venture with Scripps Networks Interactive, features Ree Drummond,... Continue reading at Advertising Age
[ Advertising Age | 2017-07-20 00:00:00 UTC ]
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A paywall is coming to Facebook, much to the delight of publishers. Head of news partnerships Campbell Brown made the announcement at the Digital Publishing Innovation Summit in New York Tuesday, as reported by Leon Lazaroff of TheStreet. Her announcement comes just over one week after several... Continue reading at AdWeek
[ AdWeek | 2017-07-19 00:00:00 UTC ]
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Time Inc., New York Media and Atlantic Media offer three unique solutions. The post Closing the Gap: How Magazine Media is Solving for Print Losses appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-18 00:00:00 UTC ]
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The next time you watch a big blockbuster sci-fi film like Alien: Covenant, you can thank the original pulp magazines. The written form of the popular genre got its start in comic book-sized magazines like Amazing Stories, Astounding Science Fiction,... Continue reading at Engadget
[ Engadget | 2017-07-15 00:00:00 UTC ]
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To keep the print house standing, publishers need to emphasize consumer trust, accountability, and a willingness to experiment. The post Magazine Media: Knockdown or Fixer Upper? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-13 00:00:00 UTC ]
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If all goes according to plan this summer, Daisy Beach, 10, and Lucy Beach, 12, will have quite the "How I Spent My Summer" presentation to share with their Wilton, Ct. classmates. Per a write-up in Hearst-owned daily newspaper The Norwalk Hour, their mom, Sarah, is looking to lift off a... Continue reading at AdWeek
[ AdWeek | 2017-07-13 00:00:00 UTC ]
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Can a guy singing "Satisfy Me" fit into the editorial purview of Cosmopolitan magazine, a publication that typically highlights the opposite end of the male-female sexual flow? In the case of the August 2017 edition, which the Hearst magazine is heralding as its "First-Ever Country Issue," the... Continue reading at AdWeek
[ AdWeek | 2017-07-06 00:00:00 UTC ]
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