Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the same as for ads in the print editions. The most-recalled tablet magazine ads were recalled by over 80% of readers, in line with the most-recalled print ads.That also suggests, however, that tablet editions' interactive capabilities are not yielding tablet-edition ads that are much more memorable than plain print ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-03 00:00:00 UTC ]
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Unit sales of print books fell 6.1% last week. All six major categories had declines. In the year's strongest segment, adult fiction, sales couldn't keep pace with last year, when 'Where the Crawdads Sing' sold more than 123,000 copies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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The quest for greater automation and greener solutions is propelling the Hong Kong and China print manufacturers forward even as they face down rising costs, slow incoming new orders amid excess client-side inventories, and macroeconomic factors beyond their control. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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“A good home for good projects” is how sales and marketing director Samuel Chung sums up Chang Jiang Printing Media, which he established a decade ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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Extending their service and supply solutions while intensifying their quest for greater automation and greener technologies is the game plan for Hong Kong and China print players. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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With declines in every segment, unit sales of print books fell 3.8% last week compared to the week ended July 16, 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-20 04:00:00 UTC ]
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Two rights meetings are being restored to physical operations in November by Japan's Publishing Industry Foundation. The post Rights Edition: Tokyo and Kansai Rights Meetings Announced appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-14 19:34:33 UTC ]
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A flat sales performance by the adult category and smaller declines in the children’s segments than has been typical in recent weeks resulted in a smaller decline in total unit sales of print books last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-13 04:00:00 UTC ]
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Long, long ago, a 1937 first edition of J.R.R. Tolkien’s The Hobbit was forged by a printing press and sold. For a time, it was lost to man, buried in the piles of donated inventory at the Cancer Research UK superstore in Dundee, Scotland, until manager Adam Carsley spotted the worn copy on the... Continue reading at Literrary Hub
[ Literrary Hub | 2023-07-12 15:27:21 UTC ]
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iPads may be the most sought-after tablets, but there are plenty of others on the market that are worth considering, and a few are on sale for Amazon Prime Day. If you've been eyeing a new iPad, you're in luck, as many of Apple's tablets have been discounted for the shopping event. If you prefer... Continue reading at Engadget
[ Engadget | 2023-07-12 11:58:13 UTC ]
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The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing.... Continue reading at AdWeek
[ AdWeek | 2023-07-12 08:56:56 UTC ]
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A number of tablets we recommend are on sale for Prime Day, including various iPads and Amazon Fire devices. Remember that you’ll need to be a Prime subscriber to take advantage of some of the offers, but thankfully, not every discount is Prime-exclusive this year. If you’ve been looking to buy... Continue reading at Engadget
[ Engadget | 2023-07-11 14:39:08 UTC ]
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Sales from a new edition of a Colleen Hoover novel were not enough to overcome huge sales racked up by Jenny Han's young adult titles last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-07 04:00:00 UTC ]
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Christine Swedowsky has acquired the publisher from Libella Publishing Group in a management buyout. The World Editions offices in Amsterdam and London will close, and the publisher will be based solely in New York. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-03 04:00:00 UTC ]
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Fans of the publisher World Editions, which has brought translations of work by Maryse Condé, Amin Maalouf, Pilar Quintana, Jaap Robben and Zhang Yueran to English-language audiences, has found a new owner—none other than the US director Christine Swedowsky. A rare fairy-tale finish! World... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-30 13:57:16 UTC ]
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Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more direct advertising. The publisher currently generates roughly 80% of its revenue from content... Continue reading at AdWeek
[ AdWeek | 2023-06-28 09:22:55 UTC ]
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Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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A good showing by the adult fiction category was not enough to prevent unit sales of print books from falling 3.6% last week from the week ended June 17, 2022, at outlets that report to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-22 04:00:00 UTC ]
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You can get your kid a new e-reader or tablet at a discount from Amazon right now if you're looking to stoke their love of reading or just simply want to get them a new toy. The 8GB Kindle Paperwhite Kids is currently on sale for $90 for Prime members, which is 44 percent off its list price of... Continue reading at Engadget
[ Engadget | 2023-06-21 10:55:36 UTC ]
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Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget
[ Engadget | 2023-06-20 16:46:02 UTC ]
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The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday
[ Digiday | 2023-06-20 13:41:01 UTC ]
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