Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the same as for ads in the print editions. The most-recalled tablet magazine ads were recalled by over 80% of readers, in line with the most-recalled print ads.That also suggests, however, that tablet editions' interactive capabilities are not yielding tablet-edition ads that are much more memorable than plain print ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-03 00:00:00 UTC ]
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The latest Kindle looks beyond mere content consumption, with mixed results. The Kindle Scribe is unlike any other device Amazon has built before.Read Full Story Continue reading at Fast Company
[ Fast Company | 2022-11-30 09:00:00 UTC ]
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After publishing two issues, 'Astra Magazine' will shut down by the end of the year. The closure, the president of parent company Astra House Publishing said, will allow the company to focus on its book publishing business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-29 05:00:00 UTC ]
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If you're looking to pick up a new tablet for the holidays, a number of slates we recommend are on sale for Cyber Monday. Most of the best discounts are holdovers from Black Friday, but that still means a range of iPads, Amazon Fire tablets and Microsoft Surface PCs are down to their lowest... Continue reading at Engadget
[ Engadget | 2022-11-28 14:00:12 UTC ]
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Cyber Monday is in full effect, and the deals are hopping. If you haven’t already started your shopping, now’s the time—wait even just a little too long and you could miss out on fantastic discounts. Stock can and does run out early, as Best Buy warns in its Black Friday FAQ. Many of... Continue reading at PC World
[ PC World | 2022-11-28 10:05:00 UTC ]
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Black Friday is here at last, and the deals are hopping. If you haven’t already started your shopping, now’s the time—wait even just a little too long and you could miss out on fantastic discounts. Stock can and does run out early, as Best Buy warns in its Black Friday FAQ. Many of today’s... Continue reading at PC World
[ PC World | 2022-11-25 10:05:00 UTC ]
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Unit sales of print books fell 17.1% last week compared to the week ended November 13, 2021, at outlets that report to NPD BookScan. It was the third consecutive week that sales fell by double digits compared to 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-17 05:00:00 UTC ]
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The new literary magazine is distributed in Europe via Antenne Books in print and online. Founding editor Benoît Loiseau shares how independent literature forms forge new inroads into publishing for minority authors and readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-15 05:00:00 UTC ]
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And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company
[ Fast Company | 2022-11-15 05:00:00 UTC ]
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The soft fall sales season continued last week, with print unit sales falling 14.9% compared to the week ended November 6, 2021. Sales declined in all categories, including sales of adult fiction, which has been the best-performing segment this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-10 05:00:00 UTC ]
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The new literary magazine is distributed in Europe via Antenne Books in print and online. Founding editor Benoît Loiseau shares how independent literature forms forge new inroads into publishing for minority authors and readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-10 05:00:00 UTC ]
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Despite three books posting sales of more than 100,000 copies last week, unit sales of print books fell 14.2% compared to the week ended October 30, 2021 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-03 04:00:00 UTC ]
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The Sheikh Zayed Book Award reading panel has concluded its review of 3,151 submissions from 60 nations, a record influx of nominations. The post Sheikh Zayed Book Award: Submission Evaluation Concludes for 17th Edition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-02 13:38:03 UTC ]
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Blockbuster sales of Colleen Hoover’s It Starts with Us were not enough to prevent overall unit sales of print books from falling 9.1% in the week ended Oct. 23, 2022, compared to the similar week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-28 04:00:00 UTC ]
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Unit sales of print books fell 10.5% in the week ended Oct. 15, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-21 04:00:00 UTC ]
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Unit sales of print books fell 8% in the week ended Oct. 8, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-14 04:00:00 UTC ]
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Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget
[ Engadget | 2022-10-13 17:45:26 UTC ]
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Updates from Frankfurt's Guest of Honor Georgia (2018) and Guest of Honor Norway (2019) as Frankfurter Buchmesse 2022 approaches. The post Rights Edition: Updates From Two Frankfurt Guests of Honor, Norway and Georgia appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-07 19:02:39 UTC ]
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The decline in unit sales slowed in the third quarter as adult fiction sales soared, but sales are still down for the year so far. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
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Deep declines in adult nonfiction and juvenile categories and only a small gain in adult fiction resulted in a 9.6% drop in print sales last week compared to a year ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
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Amazon's Kindle Paperwhite Signature Edition is the best e-reader for the money bar none, and you can now pick one up at the lowest price we've seen. It's back on sale at its Prime Day price of $135, for a savings of $55 (29 percent). Amazon has also knocked 29 percent off the regular Kindle... Continue reading at Engadget
[ Engadget | 2022-10-03 08:48:51 UTC ]
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