Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the same as for ads in the print editions. The most-recalled tablet magazine ads were recalled by over 80% of readers, in line with the most-recalled print ads.That also suggests, however, that tablet editions' interactive capabilities are not yielding tablet-edition ads that are much more memorable than plain print ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-03 00:00:00 UTC ]
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Fay Evans alleged similarity between the 2019 Excitable Edgar TV campaign and her self-published book A self-published author who sued John Lewis over its 2019 Christmas advert about a trouble-making dragon has lost her case.Fay Evans brought a case for copyright infringement, alleging that... Continue reading at The Guardian
[ The Guardian | 2023-04-03 12:29:46 UTC ]
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Staff statement blames closure after eight years on financial challenge of running independent media outletThe magazine gal-dem, an online and print publication for women and non-binary people of colour, is to fold after eight years.In a public statement shared on Friday, staff at gal-dem said:... Continue reading at The Guardian
[ The Guardian | 2023-03-31 12:59:18 UTC ]
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A big rise in sales of adult fiction and smaller gains in the young adult category resulted in a 1.6% increase in unit sales of print books last week, making it the third consecutive week print sales increased over 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-31 04:00:00 UTC ]
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Big gains in adult fiction drove a 1.6% increase in overall print unit sales in the week ended March 25, compared to the similar week last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-31 00:00:00 UTC ]
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Amazon-owned Audible has started putting ads in audiobooks, potentially indicating a sea change within the industry. The company says it is “conducting limited testing” on a select user base with the advertisements and that this step is currently reserved for non-paying members, giving them... Continue reading at Engadget
[ Engadget | 2023-03-30 18:54:46 UTC ]
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With gains in all major categories but adult nonfiction, overall unit sales of print books rose 2.9% in the week ended Mar. 18, 2023, compared to the similar week in 2022, at outlets that report to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-24 04:00:00 UTC ]
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At its annual meeting, the Sheikh Zayed Book Award board of trustees affirms the winners selected as recipients in nine categories this year. The post Sheikh Zayed Book Award: Winners Approved for the 17th Edition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-23 18:24:52 UTC ]
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With sales of print books in all categories but adult nonfiction increasing last week, unit sales rose 2.9% over the week ended March 19, 2022, at outlets that report to Circana BookScan. It was the second consecutive week sales rose over last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-23 04:00:00 UTC ]
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The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek
[ AdWeek | 2023-03-17 11:28:40 UTC ]
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With young adult fiction the only major category posting a decline, unit sales of print books increased 4.2% in the week ended Mar. 11, 2023, over the comparable week in 2022, at outlets that report to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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Despite no new blockbuster title, unit sales of print books rose 4.2% last week, led by a 9.8% increase in sales of adult fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-16 04:00:00 UTC ]
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Publisher Texas Monthly, which marked its 50th anniversary last month, grew its overall revenue by 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased... Continue reading at AdWeek
[ AdWeek | 2023-03-13 10:21:33 UTC ]
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The in-person professional visitor count at Bologna Children's Book Fair 2023 jumped by 35 percent over 2022, organizers say. The post Bologna’s 60th Edition Draws 28,894 Visitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-10 18:29:54 UTC ]
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Unit sales of print books fell 0.9% in the week ended March 4 compared to the similar week last year, despite strong showings by several new titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-10 05:00:00 UTC ]
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Data from the IMLS show gate counts and circulation have been falling for more than a decade. U.K.-based library advocate Tim Coates says print books hold the key to reversing the trend. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-10 05:00:00 UTC ]
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A small decline in print book sales last week came despite a 6.7% increase in adult fiction sales and a strong showing for 'The Courage to Be Free' by Florida governor Ron DeSantis, which was the top-selling book for the week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-09 05:00:00 UTC ]
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Amazon has kicked off another round of discounts for its Fire tablet lineup, with both standard and Kids models on sale. The highlight of the bunch is a deal that brings the latest Fire HD 8 down to $60. That's $5 more than the all-time low we saw over the holiday season, but still about $25 off... Continue reading at Engadget
[ Engadget | 2023-03-06 15:46:54 UTC ]
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Print unit sales rose 0.6% in the week ended February 25, over the similar week last year, driven by a 12.2% gain in adult fiction sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-03 05:00:00 UTC ]
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Though the adult fiction segment was the only category to post a sales increase over 2022 last week, its 12% gain was enough to increase total sales of print books by 0.6%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-02 05:00:00 UTC ]
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In response to educational bans, Haymarket Books and Kaepernick Publishing are collaborating on a compilation of essays by African American scholars and other Black intellectuals writing in defense of African American/Black Studies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-28 00:00:00 UTC ]
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