Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the same as for ads in the print editions. The most-recalled tablet magazine ads were recalled by over 80% of readers, in line with the most-recalled print ads.That also suggests, however, that tablet editions' interactive capabilities are not yielding tablet-edition ads that are much more memorable than plain print ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-03 00:00:00 UTC ]
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Unit sales of print books declined 4.2% last week as good debuts in adult fiction were not enough to offset declines in adult nonfiction and children's fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-29 04:00:00 UTC ]
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The second annual edition of the conference, slated for Oct. 18-20, will add in-person elements to its largely streaming format. Continue reading at Advertising Age
[ Advertising Age | 2022-09-27 15:00:48 UTC ]
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Unit sales of print books dropped 2.3% in the week ended Sept. 17, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-23 04:00:00 UTC ]
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Soft sales in the adult nonfiction and juvenile categories offset a 12.1% increase in sales of adult fiction, leading to a 2.3% drop in unit sales of print books last week compared to the week ended September 18, 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-21 04:00:00 UTC ]
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Start Publishing’s Viva Editions imprint will release Anne Heche’s memoir 'Call Me Anne' on January 24. An award-winning actress, Heche died in August in a car crash in Los Angeles just as she was completing the book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-14 04:00:00 UTC ]
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The Whiting Foundation's 2023 Literary Magazine Awards will feature a new grant schedule, eligibility requirements, and total number of prizes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-13 04:00:00 UTC ]
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Near summer's end in the Northern Hemisphere, NPD's Kristen McLean sees the US market 'bucking uncertainty in the wider economy.' The post NPD BookScan: US Print Book Market Shows a ‘Strong August Performance’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-13 00:21:46 UTC ]
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JD Salinger did not want his friends cashing in, so inscribed copy of classic novel is one of the hardest titles for collectors to acquireIt was once the most censored book in American schools and libraries. Now, the only edition of The Catcher in the Rye that the author JD Salinger signed with... Continue reading at The Guardian
[ The Guardian | 2022-09-11 08:00:26 UTC ]
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Bologna Children's Book Fair at 60 makes a major rights-trading change, opening its Agents' Center to adult as well as children's content. The post Rights Edition: Bologna Opens Its Agents’ Center to Adult Trade appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-09 18:33:47 UTC ]
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Increases in adult fiction and young adult were not enough to offset declines in the adult nonfiction and juvenile categories, resulting in a 2.4% decline in unit sales of print books last week compared to 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-08 04:00:00 UTC ]
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With sales up 34% so far this year, Insight Editions has taken a number of steps to scale the business, including consolidating separate areas into three centralized editorial divisions, appointing a publishing director to each editorial division, and blending sales and marketing into a single... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-08 04:00:00 UTC ]
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A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired
[ Wired | 2022-09-02 11:00:00 UTC ]
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Unit sales of print books for the week ended Aug. 27, 2022, were flat compared to the similar week in 2021 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-02 04:00:00 UTC ]
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Unit sales of print books pulled off a rare feat last week: sales were flat with the week ended August 28, 2021. The achievement was due to another week of solid sales increases in adult and young adult fiction and only a small decrease in sales of adult nonfiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-01 04:00:00 UTC ]
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Many in Germany's book industry are protesting a planned removal from the federal budget of a reading-focused day-care program. The post Children’s Books Edition: Germany’s ‘Language Day-Care’ Debate appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-26 19:29:07 UTC ]
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Overall unit sales of print books declined 3.7% in the week ended Aug. 20, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan, even as adult fiction sales rose 17%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-26 04:00:00 UTC ]
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A 17% increase in sales of adult fiction was not enough to prevent print book sales from declining 3.7% last week compared to the week ended August 21, 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-25 04:00:00 UTC ]
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Unit sales of print books dipped 2.9% in the week ended Aug. 13, 2022, from the comparable week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-19 04:00:00 UTC ]
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The new Pakistan-focused journal is to survey colonialism, nationalism, gender representation, devotion, popular culture, diaspora, and more. The post Cambridge University Press Announces a Pakistan Studies Journal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-18 20:34:51 UTC ]
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