Study: Magazine Tablet Edition Ads Get Same Recall as Those in Print

Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the same as for ads in the print editions. The most-recalled tablet magazine ads were recalled by over 80% of readers, in line with the most-recalled print ads.That also suggests, however, that tablet editions' interactive capabilities are not yielding tablet-edition ads that are much more memorable than plain print ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-03 00:00:00 UTC ]
News tagged with: #print magazines #print editions #research company #tablet editions

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Easter Bump Lifted Print Book Sales by 10% Last Week

With Easter getting closer, the children's category had a big jump in sales last week over a year ago, leading to an overall 10.2% increase in print unit sales for the week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-14 04:00:00 UTC ]
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Lonely Planet Blends Print, QR Codes in New Experience Guidebooks

Lonely Planet has launched a set of travel guides featuring “pull-out city maps, gatefold maps, and QR codes to unlock additional digital content from the Lonely Planet website.” Guides to Iceland, Ireland, Italy, Japan, Portugal, and Scotland roll out this spring. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-04 04:00:00 UTC ]
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Print Book Sales Plummeted by Nearly 20% Last Week

The release of a new Dav Pilkey title and the approach of Easter last year combined to sink unit sales of print books 19.8% last week compared to the week ended March 27, 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-01 04:00:00 UTC ]
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Many Americans distrust emerging technology, new study finds

For more than a century, popular science fiction has promised us a future filled with robotics and AI technologies. In 2022, many of those dreams are being realized — computers recognize us on sight and cars can drive themselves, we’re building intelligent exoskeletons that multiply our strength... Continue reading at Engadget

[ Engadget | 2022-03-31 17:00:38 UTC ]
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Print Book Sales Declined 12.8% Last Week

The impact of an earlier Easter and a kerfuffle surrounding Dr. Seuss titles that sold many books last year proved impossible to overcome last week, when unit sales of print books were down 12.8% compared to the week ended March 20, 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-24 04:00:00 UTC ]
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Unit Sales of Print Books Fell 8.3% in Early March

Unit sales of print books fell 8.3% in the week ended Mar. 12, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-18 04:00:00 UTC ]
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Print Unit Sales Fell 8.3% Last Week

With juvenile sales falling 13% and adult nonfiction dropping 8.6%, print unit sales fell 8.3% last week at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-17 04:00:00 UTC ]
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The Printing Squeeze is On

A new survey of its members by the Book Manufacturers' Institute found print capacity for both hardcover and softcover books is running at more than 80%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-15 04:00:00 UTC ]
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Children’s Books Edition: Agent Karolina Jaszecka’s Outlook for Bologna

The Barcelona-based literary agent Karolina Jaszecka heads for Bologna with a specialty in Polish literature for young readers. (Sponsored) The post Children’s Books Edition: Agent Karolina Jaszecka’s Outlook for Bologna appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-11 13:30:36 UTC ]
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Federal department gave money to magazine publishing pandemic misinformation

As the federal government was promising to tackle harmful online disinformation about the pandemic, it was giving thousands of dollars to a magazine spreading conspiracy theories — including unsubstantiated claims that COVID-19 vaccines could... Continue reading at CBC

[ CBC | 2022-03-11 09:00:00 UTC ]
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Print Sales Fell 16.2% in Early March

Unit sales of print books dropped 16.2% in the week ended Mar. 5, 2022, from the comparable week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-11 05:00:00 UTC ]
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Print Book Sales Dropped 16% Last Week

A year ago, sales of Dr. Seuss titles were soaring following the decision by Dr. Seuss Enterprises to stop publishing some older Seuss titles. With no such controversy this year, unit sales of print books fell 16.2% last week from a year ago. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-10 05:00:00 UTC ]
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Exact Editions Asks Publishers to Join a Ukraine Collection

The United Kingdom's Exact Editions opens a new 'Ukraine Digital Book Collection' to the public, free to read to April 15, hashtagged #PublishersForUkraine. The post Exact Editions Asks Publishers to Join a Ukraine Collection appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-09 18:03:12 UTC ]
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Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover

The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday

[ Digiday | 2022-03-04 05:01:00 UTC ]
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Eighty-year-old study of British slave trade is back in the bestsellers list

Capitalism and Slavery, by the future first prime minister of Trinidad and Tobago Eric Williams, argues that the abolition of slavery was motivated by economic, not moral, concernsA book of unpalatable truths about Britain’s slave trade has become a UK bestseller, almost 80 years after author... Continue reading at The Guardian

[ The Guardian | 2022-03-02 13:59:03 UTC ]
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Rights Edition: Nicolas Roche on BIEF’s New ‘Books From France’ and Paris Book Market

Interview: A new event—the in-person Paris Book Market—leads BIEF's spring calendar in French publishing-rights activities. The post Rights Edition: Nicolas Roche on BIEF’s New ‘Books From France’ and Paris Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-02-25 17:34:51 UTC ]
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Print Book Sales Rose 4.3% Last Week

Unit sales of print books rose 4.3% last week over the week ended February 20, 2021, at outlets that report to NPD BookScan. The weekly increase was the best compared to 2021 so far this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-25 05:00:00 UTC ]
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Unit Sales of Print Books Up 4.3% in Mid-February

With every category except adult nonfiction reporting gains, unit sales of print books rose 4.3% in the week ended Feb. 19, 2022, over the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-25 05:00:00 UTC ]
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Unit Sales of Print Books Rose 2.8% in Mid-February

Unit sales of print books rose 2.8% in the week ended Feb. 12, 2022, compared to the similar in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-18 05:00:00 UTC ]
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