Study: Magazine Tablet Edition Ads Get Same Recall as Those in Print

Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the same as for ads in the print editions. The most-recalled tablet magazine ads were recalled by over 80% of readers, in line with the most-recalled print ads.That also suggests, however, that tablet editions' interactive capabilities are not yielding tablet-edition ads that are much more memorable than plain print ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-03 00:00:00 UTC ]
News tagged with: #print magazines #print editions #research company #tablet editions

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Joanna Cannon to edit mental health collection for Borough Press

The Borough Press has bought a collection of 12 stories based on the real lived experience of people who have faced mental illness in the UK, conceived and edited by Joanna Cannon. Continue reading at The Bookseller

[ The Bookseller | 2021-11-24 15:22:55 UTC ]
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Ingram’s Lightning Source Opens Print-on-Demand Facility at Sharjah

Sharjah Book Authority and Ingram Content Group announce a joint venture, Lightning Source Sharjah, a print-on-demand installation at Sharjah Publishing City. The post Ingram’s Lightning Source Opens Print-on-Demand Facility at Sharjah appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-24 14:35:19 UTC ]
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Future of TV Briefing: How the TV ad measurement landscape has changed since summer

The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday

[ Digiday | 2021-11-24 05:01:00 UTC ]
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Nielsen Will Measure TV Audiences For Individual Ads in C3 Overhaul

C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek

[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Amazon Fire tablets are down to record-low prices right now

Amazon's Fire tablets make great portable, secondary devices, or primary devices for the kids in your life. They're already pretty affordable — that's one of the best things about them — but Black Friday has knocked their prices down even more. Most Fire tablets are on sale right now, including... Continue reading at Engadget

[ Engadget | 2021-11-19 09:30:03 UTC ]
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Print Units Rose 11.7% in Mid-November

Gains in all categories led to an 11.7% increase in unit sales of print books in the week ended Nov. 13, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-19 05:00:00 UTC ]
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Print Book Sales Rose 11.7% Last Week

Gains in all categories led to a 11.7% increase in unit sales of print books last week over the week ended November 14, 2020, at outlets that report to NPD BookScan. It was the second consecutive week of double-digit sales increases compared to 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-18 05:00:00 UTC ]
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Wattpad Webtoon Launches Print Graphic Novel Imprint

Wattpad Webtoon Studios announced plans to launch Webtoon Unscrolled, a new graphic novel imprint that will publish print editions of hit Webtoon mobile webcomics beginning in fall 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-18 05:00:00 UTC ]
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John Lewis sued by self-published children’s author over Christmas ad

Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian

[ The Guardian | 2021-11-16 14:46:45 UTC ]
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Print Sales Jumped 17% in Early November

With all categories posting solid gains, unit sales of print books rose 17.3% in the week ended Nov. 6, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
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Editors and agents laud actors’ impact on audio editions as spectre of AI looms

Figures from across the trade discuss the importance of securing professional voice artists to create a slick listening experience, as automated voice development continues apace. Continue reading at The Bookseller

[ The Bookseller | 2021-11-11 20:41:18 UTC ]
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Pop-Up Magazine Publisher Chas Edwards on the return to live stage shows

Sponsors Mailchimp, The Botanist Islay Dry Gin and Density help send the beloved “live magazine” back on the road. Continue reading at Advertising Age

[ Advertising Age | 2021-11-10 10:15:00 UTC ]
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Kevin Buckley, foreign correspondent and magazine editor, dies at 80

He revealed U.S. atrocities in Vietnam while reporting for Newsweek and wrote a book about the ouster of Panamanian leader Manuel Noriega. Continue reading at The Washington Post

[ The Washington Post | 2021-11-06 16:48:34 UTC ]
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Vintage creates new poster display for graphic edition of Snyder's 'On Tyranny'

Vintage has created a poster display for the new graphic edition of Timothy Snyder’s On Tyranny (Bodley Head) in London’s Newington Green area. Continue reading at The Bookseller

[ The Bookseller | 2021-11-06 00:29:44 UTC ]
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Print Book Sales Rose 12% Last Week

In another indication that consumers may be doing their holiday shopping early, unit sales of print books rose 12% last week over 2020. All major categories had increases. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
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Print Units Rose 12% at October’s End

With all categories posting increases, unit sales of print books rose 12% in the week ended Oct. 30, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
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'Dad Bod,' 'FTW' And 'Amirite' Among 455 New Words Added To Dictionary

Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post

[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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Forget Billionaires! The Future Of Literary Magazines Depends On Us

Dear Readers, In what feels like a never ending cycle of disappointing media news, last week we in the literary community were astonished to learn that after two decades The Believer magazine will discontinue publication. (Since 2017, The Believer has been published by the Black Mountain... Continue reading at Electric Literature

[ Electric Literature | 2021-10-28 11:05:00 UTC ]
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How Commerce Is Evolving at Publishers BuzzFeed and Hearst Magazines

What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and... Continue reading at AdWeek

[ AdWeek | 2021-10-27 14:09:20 UTC ]
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