Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the same as for ads in the print editions. The most-recalled tablet magazine ads were recalled by over 80% of readers, in line with the most-recalled print ads.That also suggests, however, that tablet editions' interactive capabilities are not yielding tablet-edition ads that are much more memorable than plain print ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-03 00:00:00 UTC ]
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Amazon is offering discounts on a swathe of Kindles and Fire tablets for Labor Day. While the price cuts might not be quite as hefty as those you'd find on Prime Day, they're still solid, and you'll save around a third on most of the devices. Each version of the Fire 7 tablet, which Amazon says... Continue reading at Engadget
[ Engadget | 2021-09-06 14:39:41 UTC ]
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In ‘Forever Young,’ the 75-year-old actress opens up about life before and after ‘The Parent Trap’ Continue reading at The Washington Post
[ The Washington Post | 2021-09-05 12:00:00 UTC ]
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This morning, in a press release, Sarah McNally of McNally Jackson announced the launch of McNally Editions, a new paperback reprint series “devoted to hidden gems.” “As any bookseller knows, recommending books is the most rewarding part of our job—especially when you get to take the reader off... Continue reading at Literrary Hub
[ Literrary Hub | 2021-08-26 14:41:45 UTC ]
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Unit sales of print books increased 1.6% last week over 2020, ending four weeks of declines. Adult fiction sales led the rebound, with sales up 26.3%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-26 04:00:00 UTC ]
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Minnesota-based independent publisher Milkweed Editions will launch a series of books centered on neurodivergence and what the publisher calls “different ways of languaging” next year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-23 04:00:00 UTC ]
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Unit sales of print books declined 1.3% in the week ended Aug. 14, 2021, from the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-20 04:00:00 UTC ]
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Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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The ISNI International Agency is having a group of advisers from sectors including book publishing and rights review its treatment of gender. The post Studying Gender Representation and the Contemporary ISNI Identifier appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-19 00:32:14 UTC ]
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If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
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While print unit sales improved last week over the week ended August 7, 2021, they still fell 1.3% compared to a year ago, as adult fiction remained the only category to post a meaningful increase. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-18 04:00:00 UTC ]
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Reading devices with E-ink displays are an absolute must for hardcore readers. Can you read books using a traditional Android tablet or Apple iPad? Sure, but the screen can cause eyestrain. An E-ink reader, such as Amazon's Kindle Paperwhite, makes reading digital books much more enjoyable --... Continue reading at Betanews
[ Betanews | 2021-08-16 21:49:10 UTC ]
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Unit sales of print books fell 8% in the week ended Aug. 7, 2021, compared to a year ago, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-13 04:00:00 UTC ]
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Children’s book and illustration magazine Scoop has closed and its owner Curious Publishing has ceased trading. Continue reading at The Bookseller
[ The Bookseller | 2021-08-12 12:27:48 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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The September reopening plan for Hachette Book Group is postponed, even as NPD Books charts a good July in US print–but questions ahead. The post NPD Sees the US Print Market Up in July, ‘Momentum Slowing’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-09 21:40:46 UTC ]
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The third staging of the Desiblitz Literature Festival in Birmingham will feature both published authors and workshop programming. The post England’s South Asian Desiblitz Literature Festival Plans a Hybrid Edition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-09 19:04:35 UTC ]
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Vintage has acquired an essay anthology examining the craft of writing through the lens of race and culture, edited by novelists Deepa Anappara and Taymour Soomro. Continue reading at The Bookseller
[ The Bookseller | 2021-08-07 11:56:04 UTC ]
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Holland House, the tiny indie behind Karen Jennings' An Island, has reprinted 5,000 more copies and attracted foreign rights interest after the novel won the press its first ever Booker nomination. Continue reading at The Bookseller
[ The Bookseller | 2021-08-06 23:49:09 UTC ]
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Check out the cover of BLACK LOVE MATTERS edited by Jessica P. Pryde, an upcoming essay anthology that celebrates and examines Black romance. Continue reading at Book Riot
[ Book Riot | 2021-08-06 10:40:00 UTC ]
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Unit sales of print books dipped 1.7% in the week ended July 31, 2021, compared to the week ended Aug. 1, 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-06 04:00:00 UTC ]
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