Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the same as for ads in the print editions. The most-recalled tablet magazine ads were recalled by over 80% of readers, in line with the most-recalled print ads.That also suggests, however, that tablet editions' interactive capabilities are not yielding tablet-edition ads that are much more memorable than plain print ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-03 00:00:00 UTC ]
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A memoir by a man who has drawn caricatures for the greatest editors is a treasure trove of the American mid-century modernAt 92, Edward Sorel is the grand old man of New York magazines. For 60 years, his blistering caricatures have lit up the pages of Harper’s, the Atlantic, Esquire, Time,... Continue reading at The Guardian
[ The Guardian | 2022-01-15 07:00:17 UTC ]
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Facing tough comparisons to 2021, when sales got off to a strong start compared to 2020, unit sales of print books fell 13.9% last week from the first week in 2021 at outlets that report to BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-13 05:00:00 UTC ]
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The sales of print books in the US soared across 2021, boosted by fiction with YA and graphic novels riding high in particular. Continue reading at The Bookseller
[ The Bookseller | 2022-01-07 18:22:38 UTC ]
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Led by the fiction categories, unit sales of print books rose 8.9% in 2021 over 2020 at outlets that report to NPD BookScan. 825.7 million print units were sold last year, a jump of nearly 68 million over 2020 and a whopping 132 million over 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-06 05:00:00 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Unit sales of print books fell 2% in the week ended Dec. 18, 2021, from the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-31 05:00:00 UTC ]
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For the second consecutive week, unit sales of print books last week fell compared to 2020. Sales dropped 2% compared to the week ended December 19, 2020, after declining 12.2% in the prior week at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-23 05:00:00 UTC ]
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With only the adult fiction category posting an increase, unit sales of print books fell 12.2% in the week ended Dec. 11, 2021, from the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-17 05:00:00 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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With only the adult fiction segment posting an increase, unit sales of print books fell 12.2% last week compared to the week ended December 12, 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-16 05:00:00 UTC ]
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Peepal Tree Press has commissioned a speculative fiction anthology authored by Black British writers and edited by author Leone Ross. Continue reading at The Bookseller
[ The Bookseller | 2021-12-15 06:54:29 UTC ]
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Year-to-date performance in the American book market is looking likely to converge with that of 202 at 8 percent, NPD Books reports. The post NPD Projects US Print Book Unit Sales 17 Percent Above 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-12-14 02:53:50 UTC ]
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In addition to being a prolific novelist, Toni Morrison was a prolific editor. She was committed to championing Black writers, both through her role as senior editor at Random House and her work with writing collectives like The Sisterhood (which included literary giants like June Jordan, Alice... Continue reading at Literrary Hub
[ Literrary Hub | 2021-12-10 18:40:25 UTC ]
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Apparently, J.K. Rowling’s bruised reputation has not lowered the value of her books. Yesterday, a rare first edition of J.K. Rowling’s Harry Potter and the Philosopher’s Stone sold at auction for $471,000, which Heritage Auctions says is “the highest price ever paid for the boy wizard’s debut... Continue reading at Literrary Hub
[ Literrary Hub | 2021-12-10 18:27:50 UTC ]
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Exclusive: Future Publishing emails 1,500 staff in England to say full working from home ‘is not something we can do’Coronavirus – latest updatesSee all our coronavirus coverageFuture, the London-listed owner of magazines from Marie Claire to Metal Hammer, has told more than 1,000 members of... Continue reading at The Guardian
[ The Guardian | 2021-12-10 12:07:58 UTC ]
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Unit sales of print books dipped 0.2% last week compared to the week ended December 5, 2020, ending a long string of weekly sales growth. Only adult fiction and young adult fiction had sales increases over last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-09 05:00:00 UTC ]
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Oasis Family Media, which houses Oasis Audio, is expanding into print publishing with the acquisition of Enclave Publishing—an independent press focused on Christian fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-06 05:00:00 UTC ]
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Driven once again by gains in fiction, unit sales of print books rose 9.7% in the week ended Nov. 27, 2021, over the similar week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-03 05:00:00 UTC ]
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Literary magazines depend on volunteer readers to sort through the hundreds of submissions they get. Here's how you can become one! Continue reading at Book Riot
[ Book Riot | 2021-12-01 11:32:00 UTC ]
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Yale University Press is gearing up to publish A Little History of Art by Charlotte Mullins, an "exciting" addition to the press' Little Histories series. Continue reading at The Bookseller
[ The Bookseller | 2021-11-25 07:18:20 UTC ]
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