Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the same as for ads in the print editions. The most-recalled tablet magazine ads were recalled by over 80% of readers, in line with the most-recalled print ads.That also suggests, however, that tablet editions' interactive capabilities are not yielding tablet-edition ads that are much more memorable than plain print ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-03 00:00:00 UTC ]
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With sales down in all categories, unit sales of print books fell 9.3% last week compared to the week ended May 29, 2021 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-02 04:00:00 UTC ]
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Study is a vital part of any scholastic journey. But not all methods are the same. Some, indeed, are far more effective than others. Want to put yourself in a better position to excel? Then the 2022 Perfect Score Academic Success Master Class Bundle is a must-buy, especially as it’s on sale... Continue reading at PC World
[ PC World | 2022-06-01 23:38:22 UTC ]
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#highly rated
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With only the adult fiction category posting gains, unit sales of print books fell 6.4% in the week ended May 21, 2022, from the comparable week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-28 04:00:00 UTC ]
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Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age
[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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#samba tv
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When she was ten, she read O. Henry in hardback. In high school, Orwell was on the summer reading list. Now, it’s "Mike Mulligan and his Steam Shovel" with her grandsons. Continue reading at The Washington Post
[ The Washington Post | 2022-05-26 13:30:00 UTC ]
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The spring sales trend of weekly declines of about 6% continued last week, with unit sales of print books dropping 6.4% compared to the week ended May 22, 2021, at outlets that report to BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-26 04:00:00 UTC ]
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Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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Providence Journal editor John Revelstoke Rathom also had a fake biography, writes journalist Mark Arsenault. Continue reading at The Washington Post
[ The Washington Post | 2022-05-20 12:00:53 UTC ]
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#world war
Since the end of the Easter shopping season, unit sales of print books have followed a fairly regular weekly path, falling by roughly 6% compared to a year ago. That was the result again last week when sales dropped 6.9% from the week ended May 15, 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-19 04:00:00 UTC ]
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Lingering Micro-USB ports are the bane of consumer electronics. Every time I see an allegedly “new” gadget with one of those fragile, asymmetrical charging tips I cringe. Following in the footsteps of its Kindle e-readers, Amazon is updating its phenomenally popular base model Fire Android... Continue reading at PC World
[ PC World | 2022-05-18 14:09:54 UTC ]
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The Read Harder challenge, library style! These books will help you not just Read Harder, but discover more about libraries and librarians. Continue reading at Book Riot
[ Book Riot | 2022-05-16 10:30:00 UTC ]
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The Branford Boase program annually awards a debut novel for children–and the winning author's editor is honored, too. The post Children’s Books Edition: The UK’s Branford Boase Award 2022 Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-05-06 19:55:39 UTC ]
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The biennial International Children's Picture Book Award now is open for 2022 submissions by writers and illustrators everywhere. (Sponsored) The post Children’s Books Edition: Vietnam’s Ehomebooks Opens Its Second Picture Book Competition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-05-06 17:59:53 UTC ]
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With all categories except adult fiction posting declines, unit sales of print books fell 6.1% in the week ended Apr. 30, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-06 04:00:00 UTC ]
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ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age
[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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With sales declining in every category, overall unit sales of print books dropped 12.6% in the week ended Apr. 23, 2022, from the comparable week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-29 04:00:00 UTC ]
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Print unit sales were down in every category last week compared to the week ended April 24, 2021, at outlets that report to NPD BookScan, resulting in an overall decline of 12.6%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-28 04:00:00 UTC ]
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Insight Editions is teaming with author and pop-up paper engineer Matthew Reinhart to form a new imprint, Reinhart Pop-Up Studio. It will publish eight to 10 titles per year in a list that will ultimately include about half new content and about half titles based on licensed properties. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-28 04:00:00 UTC ]
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A huge spike in demand for children’s books in the lead-up to Easter resulted in a 16.8% increase in unit sales of print books in the week ended Apr. 16, 2022, over the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-22 04:00:00 UTC ]
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New printing technologies have improved quality, reliability, speed, and sustainability in the sector, writes ‘PW’ international correspondent Teri Tan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-19 04:00:00 UTC ]
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#writes pw