‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales structure

Conde Nast's latest sales reorg points to the fact that legacy media is still wrestling with what the best approach to go to market is as spending moves digital. The post ‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales structure appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-10-25 00:00:00 UTC ]
News tagged with: #conde nast #legacy media

Other Publishing stories related to: '‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales structure'


Digital Sales Up 38% at B&N

Sales of what has been Barnes & Noble’s core business for most of its history—“tangible” books, music, movies, rentals, and newsstand—made up 66% of the chain’s total revenue in the fiscal year ended April 28, 2012, according to figures published in the company’s annual report. Sales in the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #figures published #annual report #digital devices #product mix


Cultivating Book Sales At Farmers’ Markets

It used to be that offering customers coffee, tea, or occasionally wine or beer with their books was enough. But in some communities, books go better with heirloom tomatoes, sweet corn, and local organic meat. Outdoor marketplaces may not work for everyone—Powell’s Books in Portland, Ore.,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #boost sales


New App Publishing Platform for Niche Publishers

While big-name magazines have held a presence on Apple’s Newsstand since its inception, small to medium-sized publishers have had a harder time breaking through. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #niche publishers #medium-sized publishers


SmartMoney magazine goes online-only

Dow Jones is closing the print edition of SmartMoney, the 20-year-old personal finance magazine, and expanding its digital news team, the company said today, confirming news first reported by The Wall Street Journal. The print edition's September issue will be its last, meaning the elimination... Continue reading at Crains New York

[ Crains New York | 2012-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial positions #joint venture #50% stake #print publishers #ad buys #6% decline #audit bureau


Flipboard finally brings its magazine-like news reader to Android

Flipboard, the social newsreader with a stylish magazine-like design, has emerged from beta and is now available free for all Android devices, including the Kindle Fire (although it’s optimized for smartphones rather than tablets). Editor's Note: It's not compatible with my ASUS Transformer Pad... Continue reading at Betanews

[ Betanews | 2012-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news reader #kindle fire #wired magazine #usa today #american readers


SmartMoney Magazine To Fold Print Edition

After 20 years in print SmartMoney magazine will cease its print presence with the August issue and direct all of its content efforts to SmartMoney.com. At the same time the Dow Jones publication will expand its digital team (to 15) and report to the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #august issue #digital team


E-book sales surge ahead of hardcovers

Using data from almost 2,000 publishers, the Association of American Publishers reports that ebooks have outsold hardcovers for the first time. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-06-21 00:00:00 UTC ]
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Records tumble as Fifty Shades sales continue to climb

  E L James' Fifty Shades of Grey (Arrow) has smashed the weekly sales record for a... Continue reading at The Bookseller

[ The Bookseller | 2012-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fifty shades #grey arrow


More Tablet Owners Want Free Apps, With Ads, Instead of Paid

Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend.   A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free apps #tablet user #tablet users #study commissioned


The Media Equation: Huffington Magazine Continues Digital Media’s Incursion

Arianna Huffington speaking at the party last week for Huffington, the new iPad weekly magazine. Continue reading at The New York Times

[ The New York Times | 2012-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media equation


Hunger Games trilogy lifts book sales

Thanks to blockbuster sales of The Hunger Games trilogy—fed by the release of the Hunger Games movie—sales for the children's/young adult category surged in the first quarter and were the only print books to show growth at all in March, according to industry figures released Friday. For the... Continue reading at Crains New York

[ Crains New York | 2012-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year-ago period #scholarly books #american publishers #growth spurt #hardest hit #adult category #religious books


WHS sees sales drop but 'confident' for next year

W H Smith has reported a like-for-like sales decrease of 3% across the group in the last quarter... Continue reading at The Bookseller

[ The Bookseller | 2012-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales decrease


Time Inc. relents, moves iOS magazines to Newsstand

Time Inc. appears to have relented in its refusal to sell subscriptions via its iOS apps, from which Apple takes a 30 percent commission. The Sports Illustrated publisher had resisted the move, forcing people to subscribe to the print edition in order to receive it digitally, but an update has... Continue reading at Engadget

[ Engadget | 2012-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ios apps #sell subscriptions #apple takes


Huffington Post Introduces Its Online Magazine

The Huffington Post, which has methodically spread its wings from juicy gossip about Salma Hayek’s cleavage and pointed political commentary to a Pulitzer Prize-winning 10-part series on wounded veterans, is breaking into the magazine busin ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online magazine #huffington post


Phaidon Press up for sale

Art and cookery specialist Phaidon Press is up for sale, with owner Richard Schlagman looking for... Continue reading at The Bookseller

[ The Bookseller | 2012-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #phaidon press


Book sales bounce back

Printed book sales rebounded after a poor week, with Nielsen BookScan reporting spending surged... Continue reading at The Bookseller

[ The Bookseller | 2012-06-08 00:00:00 UTC ]
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Maximizing Digital Ad Inventory

As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital ad #advertising partners


Books 'weak' as May sales rise 3.4%, says BRC

The May sunshine led to a 3.4% total sales increase last month, according to the British Retail... Continue reading at The Bookseller

[ The Bookseller | 2012-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british retail


Forbes’ AdVoice Platform

A couple years ago, Forbes broke ground on what it calls its “most significant re-architecture” in its 90-plus years of existence. The goal, according to chief product officer Lewis D’Vorkin, was to “increase the interaction between content creators, audiences and marketers.” Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content creators


Reed trialling new exhibition pricing structure

Reed Exhibitions, organisers of the London Book Fair, is trialling a new kind of pricing... Continue reading at The Bookseller

[ The Bookseller | 2012-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reed exhibitions