‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales structure

Conde Nast's latest sales reorg points to the fact that legacy media is still wrestling with what the best approach to go to market is as spending moves digital. The post ‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales structure appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-10-25 00:00:00 UTC ]
News tagged with: #conde nast #legacy media

Other Publishing stories related to: '‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales structure'


Casual Vacancy first-day sales 'exceeding expectations'

First-day sales of The Casual Vacancy are "exceeding expectations," according to the... Continue reading at The Bookseller

[ The Bookseller | 2012-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #first-day sales #casual vacancy


Fifty Shades sales pass £10m mark

E L James has become only the 12th writer to score sales of 10m or more since official sales... Continue reading at The Bookseller

[ The Bookseller | 2012-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #12th writer #score sales #official sales


Sharethrough Promises Video Ads That Look Like Content

The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek

[ AdWeek | 2012-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #including titles #target audience #thought catalog #$40 million


Fifty Shades sales pass 10m mark

E L James has become only the 12th writer to score sales of 10m or more since official sales... Continue reading at The Bookseller

[ The Bookseller | 2012-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #12th writer #score sales #official sales


Price Transparency as Sales Strategy

Over the past few semesters the University of Kansas Bookstore and a growing number of independent college stores have begun taking advantage of the way students comparison shop for textbooks by sharing their competitors’ prices on their own store’s Web sites and/or pricing books dynamically... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing number #web sites #local library


Earle to lead Bloomsbury Children’s sales

Bloomsbury Publishing has appointed Phil Earle to the newly created role of children's sales... Continue reading at The Bookseller

[ The Bookseller | 2012-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomsbury publishing


Man Booker sales boost, but down on 2011

Sales of the six novels in contention for the Man Booker Prize trebled week-on-week following the... Continue reading at The Bookseller

[ The Bookseller | 2012-09-19 00:00:00 UTC ]
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Magazine Publishers & The iPad: An Unrequited Love

Apple hasn’t promoted the tablet computer in MPA member magazines since summer 2011. Continue reading at Folio Magazine

[ Folio Magazine | 2012-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishers #unrequited love #tablet computer


Bumper new releases help book sales surge

Book sales soared by more than £2m last week as a bounty of new books hit the shelves on... Continue reading at The Bookseller

[ The Bookseller | 2012-09-18 00:00:00 UTC ]
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Digital book sales soar in the UK

Sales of digital books show impressive signs of growth, but some booksellers still face an uncertain future. Continue reading at BBC World

[ BBC World | 2012-09-18 00:00:00 UTC ]
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PA half year: Fiction ebook sales increased 188%

Sales of digital fiction books increased by 188% in value terms in the first half of the year,... Continue reading at The Bookseller

[ The Bookseller | 2012-09-18 00:00:00 UTC ]
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BiblioBoard: New Sales Channel for Digital Content

Created by the founders of BookSurge, the print-on-demand vendor acquired by Amazon, BiblioBoard is a new app and e-publishing platform that offers a library of public domain content bundled into subject category anthologies. The BiblioBoard app offers these BiblioLife anthologies at different... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales channel #digital content #publish content


Argos sees return to sales growth

Argos returns to sales growth, led by the popularity of tablet computers and ebook readers, says owner Home Retail Group. Continue reading at BBC News

[ BBC News | 2012-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales growth #tablet computers #ebook readers


SF Chronicle Launches 49ers Digital Magazine

The San Francisco Chronicle launched its 49ers Insider digital magazine last week in advance of the team’s season-opener against the Green Bay Packers on Sunday. Continue reading at Folio Magazine

[ Folio Magazine | 2012-09-11 00:00:00 UTC ]
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ReKiosk Tries an Indie Online Sales Model

Aziz Isham did not intend to get into retailing. Instead, ReKiosk, the online storefront he cofounded that started up last week—it currently offers only music and books—came out of conversations he had been having with independent publishers. All of them, he said, expressed frustration over the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online storefront #independent publishers #expressed frustration


US sales plunge most in biggest markets

The top US regional book markets have seen print sales drop year on year at a far greater rate... Continue reading at The Bookseller

[ The Bookseller | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales plunge #biggest markets


Flipboard Looks to Elevate Tablet Ads

After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek

[ AdWeek | 2012-09-07 00:00:00 UTC ]
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WebMD the Magazine Gets Redesign, Increases Distribution

Healthy living title WebMD the Magazine is reintroducing itself this September with a redesigned publication. Continue reading at Folio Magazine

[ Folio Magazine | 2012-09-05 00:00:00 UTC ]
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E L James breaks another sales record

E L James has broken J K Rowling's annual sales record as she begins a sixth month at the... Continue reading at The Bookseller

[ The Bookseller | 2012-09-05 00:00:00 UTC ]
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How French Publishers Are Fighting Back Against Facebook and Google's Display Ad Dominance

The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french publishers #fighting back