‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales structure

Conde Nast's latest sales reorg points to the fact that legacy media is still wrestling with what the best approach to go to market is as spending moves digital. The post ‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales structure appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-10-25 00:00:00 UTC ]
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The Evolving Role of the Sales Rep

In the past few years everything about the book business has changed, and with it the role of the rep, or district manager, as many are now known. In part that’s a reflection of how ordering has changed, especially with the increasing adoption of Edelweiss, the interactive publishers’ catalogue... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
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Fnac sales fall 3.2% in 2011

The leading French cultural products chain Fnac has reported a dismal performance in 2011, even... Continue reading at The Bookseller

[ The Bookseller | 2012-02-17 00:00:00 UTC ]
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Bookstore Sales Slipped in 2011

Bookstore sales fell 0.8% in 2011, the slowest rate of decline since bookstore sales peaked at $17.18 billion in 2007, according to preliminary estimates from the U.S. Census Bureau. Since 2007, bookstore sales declined a total of 9.6%. The modest drop in 2011 comes with one big caveat—December... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
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MAGAZINE ABCs: Soap titles sink in TV listings sector

The circulations of IPC's Soaplife and Hearst Magazines' Inside Soap have fallen significantly year on year, although the majority of TV titles avoided large declines, according to the July to December 2011 magazine ABC figures. Continue reading at Media Week

[ Media Week | 2012-02-16 00:00:00 UTC ]
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Elsevier increases sales and profits

Elsevier increased sales and profit in 2011 as the company said the decline in print sales was... Continue reading at The Bookseller

[ The Bookseller | 2012-02-16 00:00:00 UTC ]
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Virginia Newspaper Ad Bills OK'd by House, Head to Senate

RICHMOND — Newspaper publishers around Virginia are trying to fend off another electronic attack on their industry — this time from lawmakers who say it's time to do away with a requirement that cities and counties advertis ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-15 00:00:00 UTC ]
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Cold snap book sales plunge 16% year on year

Printed book sales slipped 3% week on week last week, and were down 16% year on year as the... Continue reading at The Bookseller

[ The Bookseller | 2012-02-14 00:00:00 UTC ]
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Channel 4 hires Hearst's Matt Salmon as head of agency sales

Channel 4 has appointed Matt Salmon, group commercial director at Hearst Magazines UK, as head of agency sales. Continue reading at Media Week

[ Media Week | 2012-02-13 00:00:00 UTC ]
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The Works ups pre-Christmas sales by 12%

The Works is heralding a revived "commitment to books" after appointing a new c.e.o.... Continue reading at The Bookseller

[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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A quarter of Hive sales digital, says Gardners

Nearly a quarter of all books sold on Hive since October have been digital, Gardners has revealed... Continue reading at The Bookseller

[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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Retail sales see 'second worst January' since records began

UK retail sales returned to negative like-for-like growth last month, in what was described as... Continue reading at The Bookseller

[ The Bookseller | 2012-02-07 00:00:00 UTC ]
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Hachette UK sales drop 4.5% in fourth quarter

Hachette parent company Lagardere has reported a 5.9% fall for net sales in its Publishing... Continue reading at The Bookseller

[ The Bookseller | 2012-02-07 00:00:00 UTC ]
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Bounce expands sales team

Bounce Sales & Marketing is expanding its sales team to offer special services to larger... Continue reading at The Bookseller

[ The Bookseller | 2012-02-06 00:00:00 UTC ]
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Browns launches ebook platform

Book supplier Browns Books for Students is to launch an ebook platform especially for schools... Continue reading at The Bookseller

[ The Bookseller | 2012-02-03 00:00:00 UTC ]
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International print sales retreat—but US ebooks 'slowing'

Print sales are in retreat in almost all markets across the world tracked by Nielsen BookScan,... Continue reading at The Bookseller

[ The Bookseller | 2012-02-02 00:00:00 UTC ]
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McGraw-Hill 'explores education sale'

McGraw-Hill is exploring a possible sale of its $2.5bn-plus education business, according to a... Continue reading at The Bookseller

[ The Bookseller | 2012-02-01 00:00:00 UTC ]
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Amazon ups UK ebook sales five-fold

Amazon.co.uk increased Kindle ebook sales by five times in its fourth quarter but its parent... Continue reading at The Bookseller

[ The Bookseller | 2012-02-01 00:00:00 UTC ]
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Quercus reports 270% December ebook sales growth

Quercus has reported that sales of its non-Larsson books increased by 83% over the last quarter... Continue reading at The Bookseller

[ The Bookseller | 2012-01-30 00:00:00 UTC ]
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Bloomberg to Launch Luxury Lifestyle Magazine

Users of the Bloomberg Terminal are among the richest demographic in the world, and advertisers will soon be able to reach them via a new luxury lifestyle magazine. The first issue of Bloomberg Pursuits launches next month and will reach most of the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-27 00:00:00 UTC ]
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